Daniela Barbu

Brand Manager at IMPACT Developer & Contractor
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Contact Information
us****@****om
(386) 825-5501
Location
Ilfov, Romania, RO
Skills

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Credentials

  • Atelierul Digital
    Google

Experience

  • IMPACT Developer & Contractor
    • Romania
    • Real Estate
    • 1 - 100 Employee
    • Brand Manager
      • Sep 2020 - Present

      Develop and coordinate the implementation of the brand strategy for Luxuria Residence, the company's luxury project;Develop communication strategy to promote products, including coordinating the organization of events, campaigns, advertising and PR;Propose, monitor and coordinate the marketing budget to meet the sales objectives;Constantly study the market and sales evolution;Evaluate the impact of actions/events undertaken based on customer feedback and sales evolution;Initiate and conduct market studies;Administer the brand's website and social media pages;Offer constant support to the sales department.

  • AFI Europe Romania
    • Romania
    • Real Estate
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2019 - Sep 2020

      Develop and implement the marketing and communication strategy for the company’s projects;Coordinate marketing and communication activities, as well as the collaboration with media, PR and digital marketing agencies; Organizing events; Provide constant support for the Sales Department; Monitor and analyse the real estate market and the competition; Project management; Develop and administer the marketing budgets of the company’s projects; Measure, evaluate and optimize the communication and marketing campaigns and activities; Create communication materials for the company’s projects.

  • CONADI
    • Romania
    • Real Estate
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • May 2017 - Mar 2019

      Develop and implement external communication strategy; Develop and implement communication strategy for company's real estate projects, from brand development to marketing materials, activities and online and offline campaigns (e.g. Arcadia Apartments Domenii);Administer websites and social media pages both for the company and its' real estate projects;Administer communication initiatives carried out in online and offline media, both for the company and its' real estate projects;Conduct market research and prepare market reports for the company and its' real estate projects;Prepare press releases and communication materials for the company and its' real estate projects;Provide constant support for the Sales Department;Offer support for the implementation of business strategy (partnerships, special projects);Constant media relations;Create and implement online content for the company and its' real estate projects;

  • Directimo
    • PR Executive
      • Jun 2016 - Nov 2016

      Develop and implement both internal and external communication strategy; Administer communication initiatives carried out in online and offline media; Prepare residential market analyses, press releases, internal and external communication materials; Monitor the real estate industry and prepare market reports; Develop and implement internal projects and provide specialized support to other departments; Offer support for the implementation of business strategy (partnerships, special projects etc.); Offer HR support;Constantly monitor the media; Constant media relations;Offer support in developing and implementing customer care procedures;Create and develop online content.

  • HomeFinders.ro by Directimo
    • Romania
    • Real Estate
    • 1 - 100 Employee
    • PR Specialist
      • Aug 2014 - Jun 2016

      Develop and implement both internal and external communication strategy;Administer the company's website, social media pages and the initiatives carried out in online and offline media;Prepare internal and external communication materials;Monitor the real estate industry and prepare market reports;Provide specialized support to other departments, implement internal communication channels and develop internal projects;Constantly monitor the media, communication and social responsibility activities related to real estate industry and report them periodically;Offer support for the implementation of business strategy (partnerships, special projects etc.);Constant media relations.

  • thegroup romania
    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Junior Account Executive
      • May 2013 - Jul 2014

      PR writing: press releases, articles, advertorials, newsletters, brochures, flyers, website sections articles; Media monitoring and media reports; Data base development and monthly update;Constant media relations and media pitching;Organizing events. PR writing: press releases, articles, advertorials, newsletters, brochures, flyers, website sections articles; Media monitoring and media reports; Data base development and monthly update;Constant media relations and media pitching;Organizing events.

Education

  • Scoala Nationala de Studii Politice si Administrative
    Master's degree, Audiovisual Communication
    2011 - 2013
  • Faculty of Communication and Public Relations
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2008 - 2011

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