Performance Marketing Manager

• Jan 2021 - Present

Responsible for optimizing and scaling PPC channels (Search, Shopping, Display) for established eCommerce brands like:- AGU- Auping- Grutto- Paula's Choice Responsible for optimizing and scaling PPC channels (Search, Shopping, Display) for established eCommerce brands like:- AGU- Auping- Grutto- Paula's Choice

Freelance Online Marketer

• Nov 2019 - Present

Alex Powerbuilding is a personal fitness trainer brand.- Conceptualize entire personal brand (incl. positioning, ideal client, design, logo, etc.)- Responsible for entire process of launching and managing Facebook Ads and Google Ads campaigns (incl. set up of conversion tracking, designing creatives, writing ad copies, identifying target audiences, monitoring, and optimizing)- Build and optimize website with lead generation focus for personal trainer services- Improve credibility and enhance trust in the brand by establishing social media presenceAchievements:- Created a Facebook Ads funnel that warms up audiences and retargets them with video content, eventually followed by an offer ad

Online Marketing Manager

• Apr 2019 - Dec 2020

allmyhomes provides marketing and software solutions for new real estate projects.- Create, manage and optimize Goolge Ads campaigns (Search and Display) for 15+real estate projects in Germany with a total budget of €200,000+- Test creatives, landing pages and new remarketing approaches- Cooperate closely with designers and copywriters for improving PPC ads quality- Proactively generate new ideas, analyze data, and report weekly on past resultsAchievements:- Optimized search campaigns with real estate investment focus by identifying ad copies and KWs that mainly generate qualified leads which reduced CPA by 27%- Introduced landing pages personalization with dynamic text replacement that matches keyword parameters which increased CR by 146%

Marketing Manager

• May 2018 - Mar 2019

Bitbond is a fintech company that provides small business loans internationally.- Role in various marketing activities, promoting financial services to eCommerce sellers - Close collaboration with the sales team to better understand the target audience and improve marketing messaging- Fully responsible for outbound email marketing (best performing marketing channel) - Run lead generation campaigns on Google Ads and Facebook Ads- Commission, publish and optimize SEO content for three core markets (UK, Germany, Spain)Achievements:- Automated email marketing processes by implementing a Google Spreadsheets script which saved 10h+/week- Facilitated 30+ potential strategic partnerships with content creation i.e landing pages, light papers, design work

Working Student in Marketing

• Dec 2017 - May 2018

- Outbound Email Marketing- Responsible for social media presence- Commissioning, publishing and optimization of SEO content- Creating visual content for social media, SEO and display marketing

Online Marketing Intern

• Jun 2017 - Dec 2017

Working Student - Gym Receptionist

• Apr 2016 - Apr 2017

• Provided back-up supervision of the gym and independently managed the establishment when manager was not present• Maintained a tidy reception area and cleanliness of all gym equipment• Handled all incoming calls, answered the enquiries made and Scheduled appointments • Administered the payments made by the members and balanced cash at the close of the shift • Provided back-up supervision of the gym and independently managed the establishment when manager was not present• Maintained a tidy reception area and cleanliness of all gym equipment• Handled all incoming calls, answered the enquiries made and Scheduled appointments • Administered the payments made by the members and balanced cash at the close of the shift

Tour Guide at Free Plovdiv Tour

• Aug 2012 - Sep 2014

• Presenting historical and cultural information about the town of Plovdiv during 2-hour long tours• Developing intercultural communication skills and sensitivity• Responding adequately to unpredictable circumstances• Maintaining professional contacts with local hostels • Presenting historical and cultural information about the town of Plovdiv during 2-hour long tours• Developing intercultural communication skills and sensitivity• Responding adequately to unpredictable circumstances• Maintaining professional contacts with local hostels