Experience

Absolute Snow

• United Kingdom
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Category Manager

  • Jul 2020 - Present

  • Ensuring stock and sell-through achieve their associated target by utilising the internal company database.• Running the replenishment of stock through the use of email communication and brand B2B’s such as Elastic Suite, Nuorder while adapting for bespoke brand portals. • Calculating and division of budgets between departments and brands for forward / pre-ordering with use of Excel and Google Sheets.• Ensuring pricing structure of products is competitive whilst maximising profit. • Overseeing written copy conducted by copywriting teams to ensure SEO and product descriptions are optimised for customer traffic. • Organising the importing of goods from both China and the US, including customs declarations with commodity codes.• Independently filmed, edited and presented product videos to improve brand awareness, achieving a greater viewer performance than previous implementations. • Identification and actioning both short and long term growth opportunities, including an expansion into Aerial Technology, Photography, and Wild Swimming.• Worked throughout the COVID pandemic taking up further responsibilities such as Social Media, Marketing, Copywriting and Customer service.

• Buying & Merchandising

  • Jul 2019 - Jul 2020

  • Category buyer for Climbing, Packs and technology ensuring stock management and sell-through of associated subcategories on the company database. • Commercial awareness: Actively acquired market-leading products from DJI, Fit-Bit, Garmin Shimoda Designs and SILVA, improving stock and brand portfolio. • Margin analysis: Completed discount checks against competitors to ensure prices remain attractive for the consumer, thus allowing for negotiation of margins with suppliers.• Forward orders: Place advanced orders based on previous sales data, adhering to budgets while predicting areas of growth.

• Junior Buyer

  • Oct 2018 - Jul 2019

  After completing a year on a graduate internship I was promoted to the position of a Junior Buyer at Absolute Snow, a market leader in extreme sports online retail.

• Graduate Trainee

  • Oct 2017 - Oct 2018



Daniel Wai Li Photography

• Freelance Photographer

  • Feb 2017 - Present

  With a background as an Alpinist, Climber and Backpacker, I adore capturing expeditions in the outdoors regardless of how miserable the conditions may be. I aim to throw my passion into every shoot to try and encapsulate the experience exactly as it happens. I have had the pleasure of working with an array of companies from endurance swimming events and outdoor equipment brands to motivational speakers and rowers of the Atlantic. I aim to embrace every brief with a passion for the brand & a commitment to create a story that ultimately highlights and promotes the mandate. I would welcome the opportunity to capture your event, regardless of what it entails.



Cotswold Outdoor

• United Kingdom
• Retail
• 200 - 300 Employee

• Retail Assistant

  • Jul 2016 - Oct 2017



Students' Union, Royal Holloway, University of London

• RHUL Swimming Mens Captain

  • Jul 2015 - Jul 2016

• RHUL Swimming Vice President

  • Jun 2014 - Jul 2015



Runnymede on thames hotel and spa

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Waiter

  • Jul 2014 - Jun 2016