Experience

EveryFriday

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder and Business Director

  • Nov 2017 - Present

  As the Business Director at EveryFriday, alongside the other Founders, I concentrate on five specific areas – 1) client attraction and retention, 2) strategic and creative excellence, 3) company culture, 4) business operations and 5) commercial success. My key focus is on our clients – ensuring that we ‘get’ them, understand their business and understand their objectives. Our aim is to act as extension to the client’s team, build trust, earn respect and deliver great work. We work across channels, mediums and sectors, specialising in branding and communications. We place an equal emphasis on strategy, creative and client services, to deliver work that’s always insight-led, perfectly crafted and totally business-focused. Get in touch if you'd like to discuss how we can help. Show less



DesignStudio

• United Kingdom
• Design Services
• 100 - 200 Employee

• Client Services Director

  • Feb 2017 - Jun 2017



START DESIGN

• United Kingdom
• Design Services
• 1 - 100 Employee

• Business Director

  • Feb 2006 - Dec 2016

  Responsible for client development for Barclays (including Barclays Group and Barclays UK - encompassing Mass, Premier and Wealth segments) and Tesco - UK and International. The disciplines covered include brand, brand strategy and brand communications, colleague engagement, proposition development, 3D physical environments and digital/interaction. I also work closely with new business development running and assisting on pitches and credentials meetings. I have also worked across other clients including adidas, Virgin Management, M&S, Gap, easyjet and Russian clients including Rostelecom and MTS. My key responsibilities include: Owning the client accounts and being responsible for the retention and growth of the accounts Understanding the client's business, sector, objectives and challenges Development of client plans to aid the retention and growth Owning senior client relationships Developing brand and creative strategies for clients Identifying new business opportunities and converting them Management of the client service team – delivering inspiration, best practice and outstanding strategic thinking Responsible for development of the team, identifying skills gaps and training required Financial management – responsible for the agency forecast Show less



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jun 2005 - Nov 2005

  Responsible for internal and external acquisition campaigns for American Express Australia spanning both direct marketing and interactive online executions. Campaigns included the launch of 3 products - the American Express Platinum Credit Card, the American Express Small Business Platinum Charge Card and Personal Loans, plus the launch of the Centurion website. I also worked across other products including credit cards, personal loans, merchant services and small business services. Responsible for internal and external acquisition campaigns for American Express Australia spanning both direct marketing and interactive online executions. Campaigns included the launch of 3 products - the American Express Platinum Credit Card, the American Express Small Business Platinum Charge Card and Personal Loans, plus the launch of the Centurion website. I also worked across other products including credit cards, personal loans, merchant services and small business services.



Moon Design

• Sydney, Australia

• Account Director

  • Mar 2005 - Jun 2005

  Responsible for the day to day running of the Qantas account working across various internal clients within the brand including Advertising & Marketing, Inflight Entertainment, Qantas Holidays and Inflight Services. My role focused on managing and protecting the brand identity through all projects. I also looked after the day to day running of the Sydney Symphony account which included campaigns for several concerts as well as working on the season identity for 2006. Responsible for the day to day running of the Qantas account working across various internal clients within the brand including Advertising & Marketing, Inflight Entertainment, Qantas Holidays and Inflight Services. My role focused on managing and protecting the brand identity through all projects. I also looked after the day to day running of the Sydney Symphony account which included campaigns for several concerts as well as working on the season identity for 2006.



NetX

• Sydney, Australia

• Account Director

  • Feb 2005 - Mar 2005

  Recruited to specifically look after the Virgin Money account while the Group Account Director worked on a pitch. While at NetX I was responsible for the briefing in and development of Virgin Money’s Q2 campaign (Australia’s Cheapest Credit), I was also responsible for the day to day running of the account, managing an Account Exec and attending all client meetings. Recruited to specifically look after the Virgin Money account while the Group Account Director worked on a pitch. While at NetX I was responsible for the briefing in and development of Virgin Money’s Q2 campaign (Australia’s Cheapest Credit), I was also responsible for the day to day running of the account, managing an Account Exec and attending all client meetings.



START DESIGN

• United Kingdom
• Design Services
• 1 - 100 Employee

• Senior Account Manager

  • Apr 2000 - Apr 2004

  Virgin Atlantic Airways were my sole client at Start and my role focused on managing their design requirements, communications and marketing strategies across various areas for the company including the overall corporate brand, cold acquisition, their frequent flyer programme (including their corporate programme), travel trade, call centre and internal employee communications. Virgin Atlantic Airways were my sole client at Start and my role focused on managing their design requirements, communications and marketing strategies across various areas for the company including the overall corporate brand, cold acquisition, their frequent flyer programme (including their corporate programme), travel trade, call centre and internal employee communications.



Carlson Marketing

• London, United Kingdom

• Senior Account Executive

  • Sep 1998 - Apr 2000

  Eurostar's frequent traveller loyalty programme was my sole client and my work focused on the strategy, development and execution of marketing campaigns with the aid of the call centre and database teams. Eurostar's frequent traveller loyalty programme was my sole client and my work focused on the strategy, development and execution of marketing campaigns with the aid of the call centre and database teams.