Experience

Capacity Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Consultant

  • May 2021 - Present

• Senior Analyst

  • Apr 2020 - May 2021

  I was rehired as a full-time employee in the midst of the COVID-19 pandemic to revitalize the SEO consultancy package and work with clients like Carnegie Hall, Alvin Ailey Dance Company, and The Broad to improve their SEO performance. I create detailed monthly organic search performance reports, regularly optimize onsite SEO, undergo keyword research to provide content recommendations, and more. I also work on PPC/Google Grants.

• Support Analyst

  • Aug 2018 - Apr 2020

  During this period I worked part-time, supporting the company with SEM builds, SEO evaluations, and more.

• Search Analyst

  • Jan 2016 - Aug 2018

  One of the leading digital marketing consultancy firms for arts organizations in the USA Clients included Carnegie Hall, Broadway.com, and the LA Philharmonic. My work included SEM (Google Ads and Google Grant Management) and SEO. I also presented an at our yearly conference in the New York Times Center.



Various

• New York, New York, United States

• Professional Freelancer

  • Aug 2018 - Present

  I manage my own clients, from prospecting to delivery. I complete technical SEO audits, create blogs/content, and manage several Google Ads accounts. This requires excellent client management skills, a creative brain, and an analytical approach. I regularly hit ROAS goals of over 1,000%, implement GTM tracking, and iterate ad copy. I manage my own clients, from prospecting to delivery. I complete technical SEO audits, create blogs/content, and manage several Google Ads accounts. This requires excellent client management skills, a creative brain, and an analytical approach. I regularly hit ROAS goals of over 1,000%, implement GTM tracking, and iterate ad copy.



The Peoples Improv Theater

• United States
• Entertainment Providers
• 1 - 100 Employee

• Intern

  • Jul 2015 - Nov 2015

  I became a volunteer intern at The People’s Improv Theater, working in the office and box office, devising new outreach campaigns and improving/updating the website. I became a volunteer intern at The People’s Improv Theater, working in the office and box office, devising new outreach campaigns and improving/updating the website.



Affiliate Window

• London, United Kingdom

• Account Executive

  • Apr 2014 - May 2015

  Responsible for creating bespoke, innovative affiliate programs for some of the UK’s biggest brands, including TalkTalk, M&S, Selfridges and Expedia. Responsibilities included managing budgets upwards of $1,000,000, creating bespoke copy and content for blue chip clients, and executing an email campaign reaching millions of potential customers. Weekly feedback to the client in meetings, presenting copy decks and reports. Responsible for creating bespoke, innovative affiliate programs for some of the UK’s biggest brands, including TalkTalk, M&S, Selfridges and Expedia. Responsibilities included managing budgets upwards of $1,000,000, creating bespoke copy and content for blue chip clients, and executing an email campaign reaching millions of potential customers. Weekly feedback to the client in meetings, presenting copy decks and reports.



Blue Speck Financial

• Bristol, United Kingdom

• Digital Media Executive

  • Sep 2013 - Dec 2013

  My first job out of University was a start-up technology firm. This allowed me to wear many hats, and gave me skills in SEO, Facebook Ads, Google Ads, Content Creation, CRM systems such as Wordpress and affiliate programs. The variety of tasks meant that I had to learn quickly and juggle multiple roles, organizing my time and managing workflow. I created daily reports with statistical analysis of email campaigns and affiliate programs, wrote copy for adverts, and created presentations with the CEO to give at lectures/conferences across the UK. Show less