Experience

Measured Marketing, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Manager, Data Services and Analytics

  • Mar 2017 - Present

  Ensure the quality and accuracy of our data. Process, design, and present our data in ways to help MMi and our clients understand the data and make strategic business decisions. Develop models that combined spatial, demographic and consumer preference data to pinpoint geographic areas with unrealized potential, tailored to a clients in variety of industries, to enable the following billable data services: - Leads/Customer Profiling - Trade Area Analysis/Market Potential - Transactional Analysis (RFM, Market Baskets - Attribution Analytics - Database Management - Data Hygiene & Preparation - Data Appends

• Marketing Operations Admin

  • Mar 2017 - Present

  Design, implement and maintain a complex internal order management system that interacts with both internal and external data sources through web service calls and direct database connections, remains faithful to the conventions of a legacy system and offers teammates powerful new tools for task management and workflow visualization.Focuses on the strategy, design, execution and operations of MMi’s order management processes, marketing databases, marketing automation solutions, data integrations, reporting automation and billing preparation. Configure, monitor, and maintain software & subscriptions. Diagnose and troubleshoot user, system and 3rd party issues.Developed projects in workflow automation platforms to streamline and standardize labor-intensive tasks like daily case study generation, data backups and database sync with a 3rd party on behalf of clients.Software/subscriptions management includes: - Alteryx - Automation Anywhere - Screenshot Layer - BP Logix - Salesforce - Conga - TapClicks Reporting Platform

• Data Artisan

  • Oct 2015 - Feb 2017

  Developed projects in Alteryx, Tableau and other workflow automation platforms to streamline and standardize tasks like daily case study generation, data backups, database sync with third-party reporting sites. Automated monthly invoice entry through creative application of Alteryx, converting hundreds of PDF invoices into a single .csv file ready for import into QuickBooks, saving a fellow teammate at least two days per month of data entry.



Precision Dialogue, an RR Donnelley company

• DI Programmer

  • Mar 2014 - Oct 2015

  Executed complex data merge and postal sorting operations on large scale digital print jobs, specializing in direct mail projects for large national accounts. Consulted with customer service and outside clients to document and clarify project requirements. Documented existing processes and designed a process automation scheme used to produce more than sixty million pieces over the course of six months. Executed complex data merge and postal sorting operations on large scale digital print jobs, specializing in direct mail projects for large national accounts. Consulted with customer service and outside clients to document and clarify project requirements. Documented existing processes and designed a process automation scheme used to produce more than sixty million pieces over the course of six months.



Tobe Direct

• United States

• Process Analyst and Automation Consultant

  • Oct 2012 - Aug 2013

  While working as a consultant for Tobe Direct, a high-volume digital printing and mailing company, I developed a set of tools and databases to simplify and automate data processing for national mailing campaigns. Formerly manual and time-consuming tasks like mailing list maintenance and quality auditing, multi-file merges for variable data printing, and advanced reporting for quality control and customer feedback were integrated into a variety of data sources from text files to SQL and XML data feeds. I also designed a system to use the pre-existing job scheduling system to drive automated workflows which enabled project managers to receive and process orders from initial order entry through postal processing, proof generation and creation of live print files, all without manual processing in the production departments.



Veritas Document Solutions

• United States
• Printing Services
• 1 - 100 Employee

• Data Lead/Business Process Analyst

  • 2005 - Oct 2012

  Took charge of an online ordering and print production system for a large national account. Served as primary contact point with clients, responsible for order processing, print production and bindery,inventory and fulfillment, purchasing, shipping and receiving, and production scheduling. Managed a staff of digital print operators and bindery personnel, and led development of a new ordering website, which includes real-time inventory and production tracking, as well as FedEx shipping integration. Developed and automated workflow processes that allowed a tenfold improvement in the capacity and efficiency of the Data Processing department with a corresponding reduction in opportunities for human error. Trained staff in fundamentals of data management and process automation. Designed an integrated job tracking and automation system capable of integration with a variety of data feeds and production equipment.



AlphaGraphics

• United States
• Printing Services
• 1 - 100 Employee

• Variable Print and Workflow Design

  • 1999 - 2003

  Became part of a team of professionals hired to rehabilitate a failing business, and managed efforts to implement an automated file backup system, hardware and software upgrades, and an efficient production workflow, including order-taking and job logging systems. Trained other employees in electronic pre-press and quality control, responsible for calibration, documentation and maintenance of production systems. Designed and implemented online business solutions for order-taking and completion, including shipping and receiving. Responsible for visual design of promotional materials for hundreds of customers, from individuals to international accounts.