Daniel Suen
Executive Director at Hype Asia- Claim this Profile
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English Native or bilingual proficiency
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Chinese Limited working proficiency
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Bio
Thomas Irawan
I worked with Daniel for over 9 years at Wiley. He has been an insightful, trusted strategic business partner for the leadership team in APAC and globally. He brought with him his passion for business development, his innovative insight to break through business hurdles we faced with, and his structured methodology to approach strategic business development into fruition. I have enjoyed his collaborative, supportive and growth oriented leadership quality.
Karen Wootton
I worked with Daniel more closely from 2020 to 2022 when we were part of an International team within Wiley charged with business development, innovation and sales across EMEA and APAC. Daniel is a great strategic thinker and innovator who has a great ability to cut through business speak and articulate ideas clearly and with purpose. He was very helpful in leading projects with a consultancy partner to help us clearly define opportunities within growing economies. Separately Daniel was very generous with his time acting as a mentor for one of my senior managers, sharing his experience of being an international colleague in a global business. I enjoyed working with Daniel enormously and learnt a lot from him in this time.
Thomas Irawan
I worked with Daniel for over 9 years at Wiley. He has been an insightful, trusted strategic business partner for the leadership team in APAC and globally. He brought with him his passion for business development, his innovative insight to break through business hurdles we faced with, and his structured methodology to approach strategic business development into fruition. I have enjoyed his collaborative, supportive and growth oriented leadership quality.
Karen Wootton
I worked with Daniel more closely from 2020 to 2022 when we were part of an International team within Wiley charged with business development, innovation and sales across EMEA and APAC. Daniel is a great strategic thinker and innovator who has a great ability to cut through business speak and articulate ideas clearly and with purpose. He was very helpful in leading projects with a consultancy partner to help us clearly define opportunities within growing economies. Separately Daniel was very generous with his time acting as a mentor for one of my senior managers, sharing his experience of being an international colleague in a global business. I enjoyed working with Daniel enormously and learnt a lot from him in this time.
Thomas Irawan
I worked with Daniel for over 9 years at Wiley. He has been an insightful, trusted strategic business partner for the leadership team in APAC and globally. He brought with him his passion for business development, his innovative insight to break through business hurdles we faced with, and his structured methodology to approach strategic business development into fruition. I have enjoyed his collaborative, supportive and growth oriented leadership quality.
Karen Wootton
I worked with Daniel more closely from 2020 to 2022 when we were part of an International team within Wiley charged with business development, innovation and sales across EMEA and APAC. Daniel is a great strategic thinker and innovator who has a great ability to cut through business speak and articulate ideas clearly and with purpose. He was very helpful in leading projects with a consultancy partner to help us clearly define opportunities within growing economies. Separately Daniel was very generous with his time acting as a mentor for one of my senior managers, sharing his experience of being an international colleague in a global business. I enjoyed working with Daniel enormously and learnt a lot from him in this time.
Thomas Irawan
I worked with Daniel for over 9 years at Wiley. He has been an insightful, trusted strategic business partner for the leadership team in APAC and globally. He brought with him his passion for business development, his innovative insight to break through business hurdles we faced with, and his structured methodology to approach strategic business development into fruition. I have enjoyed his collaborative, supportive and growth oriented leadership quality.
Karen Wootton
I worked with Daniel more closely from 2020 to 2022 when we were part of an International team within Wiley charged with business development, innovation and sales across EMEA and APAC. Daniel is a great strategic thinker and innovator who has a great ability to cut through business speak and articulate ideas clearly and with purpose. He was very helpful in leading projects with a consultancy partner to help us clearly define opportunities within growing economies. Separately Daniel was very generous with his time acting as a mentor for one of my senior managers, sharing his experience of being an international colleague in a global business. I enjoyed working with Daniel enormously and learnt a lot from him in this time.
Experience
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Hype Asia
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Singapore
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Business Consulting and Services
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1 - 100 Employee
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Executive Director
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Nov 2022 - Present
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Wiley
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United States
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Book and Periodical Publishing
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700 & Above Employee
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China Innovation Lead
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Jan 2022 - Present
Working with cross functional senior leaders to launch innovation initiative in China & Asia, evaluating organic pilots to achieve US$20Mn+ growth. Reporting to the SVP Strategy and the first to use a design-thinking approach to develop value propositions/products, managing all aspects of business development with external government and commercial partners.
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General Manager Education China; Head of Strategy International
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May 2018 - Dec 2021
Led multifaceted role encompassing business management, product innovation and strategy in a complex matrix structure; spearheaded the Education business in China, and built a team of 15 across Beijing, Shanghai, and Singapore, which exceeded sales targets every year for US$15Mn China Education portfolio; headed International Education strategic planning and investment, a US$200Mn business across EMEA and APAC markets, enabling US$10Mn online degree business expansion in Australia and the setup of 3 new in-country operations.
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Senior Director, Strategy & Operations China
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Feb 2016 - Apr 2018
Relocated to China in order to execute strategy and establish high-performing Country-level operations; successful led a major business transformation program and implemented policies to optimise performance and grow from US$50Mn to US$75Mn over the period.
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Director of Strategy & Insights, Asia
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Jun 2013 - Jan 2016
Setup strategic capability for the region and prioritization framework for resource allocation; worked with regional and country leaders to develop go-to-market and commercial strategies and led investment cases for China country strategy and capability upgrade plan.
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BlueScope
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Building Materials
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700 & Above Employee
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Global Manager, Strategy & Marketing
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May 2012 - Jun 2013
Developed a portfolio optimisation strategy for US$600Mn North America business, delivering a ~US$20Mn turnaround in EBITDA within one fiscal year, and successfully created a market segmentation strategy and shifted towards a retail brand and go-to-market approach for SEA. Developed a portfolio optimisation strategy for US$600Mn North America business, delivering a ~US$20Mn turnaround in EBITDA within one fiscal year, and successfully created a market segmentation strategy and shifted towards a retail brand and go-to-market approach for SEA.
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Monitor Deloitte
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Business Consulting and Services
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700 & Above Employee
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Engagement Manager
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Sep 2008 - May 2012
Instrumental in rebuilding core consulting pool after the financial crisis and led multiple growth, commercial due diligence, acquisition assessments, PMOs and capability building projects across Southeast Asia and Australia. Instrumental in rebuilding core consulting pool after the financial crisis and led multiple growth, commercial due diligence, acquisition assessments, PMOs and capability building projects across Southeast Asia and Australia.
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Jardine Matheson
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Hong Kong
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Consumer Services
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300 - 400 Employee
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Executive Trainee, Corporate
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Oct 2006 - Aug 2008
Reported to Finance Director on special projects including rights issue, acquisition and real estate assessments across: Dairy-Farm International Holdings, Hong Kong Astra International / United Tractors, Indonesia Reported to Finance Director on special projects including rights issue, acquisition and real estate assessments across: Dairy-Farm International Holdings, Hong Kong Astra International / United Tractors, Indonesia
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BAE Systems
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United Kingdom
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Defense and Space Manufacturing
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700 & Above Employee
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Software Engineer
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Sep 2004 - Sep 2005
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Education
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Kellogg-HKUST Executive MBA
EMBA, Business Administration and Management, General -
London School of Economics and Political Science, U. of London
Master of Science (MSc), Business Administration and Management, General -
The Chartered Institute of Management Accountants
Management Accounting -
Queen Mary University of London
Bachelor of Engineering - BE, Computer Engineering -
Northwestern University - Kellogg School of Management
EMBA, Business Administration and Management, General -
HKUST Business School
EMBA, Business Administration and Management, General