Daniel Stadtmann
Chief Marketing Officer I CMO at Whacky Food Company GmbH- Claim this Profile
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German Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
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Bio
Daniel Babic
Daniel Stadtmann and I worked for 3,5 years closely together in the Emerging Markets team at Garmin Europe. Before Daniel joined our team as the Emerging Markets Product Manager, our markets in Eastern Europe have suffered of little product and localization support, which often not met fully the requirements of the local markets. This changed with Daniel coming on board. He thoroughly assessed and prioritized the needs per each country, build projects and kept on pushing our product management and engineer teams in EMEA and the HQ to deliver the right product set fitting our market needs. With his dedication, his communication and negotiation skills, his hands-on mentality he helped our business in the region of Eastern Europe and the whole Emerging Markets to become more professional and grow significantly, in sales and profits. His knowledge and experience in marketing helped improving our marketing support to the Eastern European offices and business partners substantially, by raising internally awareness of critical needs of our local markets as well as leading projects to raise Garmin’s brand awareness, launching products, speaking at dealer and press conferences or attending trade shows. Daniel has a sharp mind, understands quickly potential challenges, creates solutions and communicates these clearly. He continuously set very high goals for himself and the service he wanted to give to the company and customers and he continuously achieved these goals. I always enjoyed our discussions as Daniel brought great value to it. Even if we haven’t always had the same opinion, we consistently found a balanced and common strategy on how to approach projects. Daniel is a great team player, I really appreciated working, creating and building business together with Daniel. He is an excellent manager with a great set of skills, which can be important for any company.
Laura Tomei
In my career at Garmin, Daniel and I worked together for a few years, both as Product Managers. Daniel was Product Manager for the Emerging Markets and was interfacing with me on matters regarding cartography and other content for his territory. Daniel has always been very pleasant to work with. He is detailed, knowledgeable and proactive, so working with him was constantly challenging, but in a good way, as Daniel was able to bring new exciting topics to the table each time. During the time he worked as Product Manager, he has always shown reliability and excellent engaging skills. He then moved into the direction of the Marketing Team at Garmin Germany, so we lost contact from a business perspective. He is friendly, team oriented and sociable, which makes him a great colleague during and out of office hours. I believe he can be a great asset for any company looking for someone with his personable and professional skills.
Daniel Babic
Daniel Stadtmann and I worked for 3,5 years closely together in the Emerging Markets team at Garmin Europe. Before Daniel joined our team as the Emerging Markets Product Manager, our markets in Eastern Europe have suffered of little product and localization support, which often not met fully the requirements of the local markets. This changed with Daniel coming on board. He thoroughly assessed and prioritized the needs per each country, build projects and kept on pushing our product management and engineer teams in EMEA and the HQ to deliver the right product set fitting our market needs. With his dedication, his communication and negotiation skills, his hands-on mentality he helped our business in the region of Eastern Europe and the whole Emerging Markets to become more professional and grow significantly, in sales and profits. His knowledge and experience in marketing helped improving our marketing support to the Eastern European offices and business partners substantially, by raising internally awareness of critical needs of our local markets as well as leading projects to raise Garmin’s brand awareness, launching products, speaking at dealer and press conferences or attending trade shows. Daniel has a sharp mind, understands quickly potential challenges, creates solutions and communicates these clearly. He continuously set very high goals for himself and the service he wanted to give to the company and customers and he continuously achieved these goals. I always enjoyed our discussions as Daniel brought great value to it. Even if we haven’t always had the same opinion, we consistently found a balanced and common strategy on how to approach projects. Daniel is a great team player, I really appreciated working, creating and building business together with Daniel. He is an excellent manager with a great set of skills, which can be important for any company.
Laura Tomei
In my career at Garmin, Daniel and I worked together for a few years, both as Product Managers. Daniel was Product Manager for the Emerging Markets and was interfacing with me on matters regarding cartography and other content for his territory. Daniel has always been very pleasant to work with. He is detailed, knowledgeable and proactive, so working with him was constantly challenging, but in a good way, as Daniel was able to bring new exciting topics to the table each time. During the time he worked as Product Manager, he has always shown reliability and excellent engaging skills. He then moved into the direction of the Marketing Team at Garmin Germany, so we lost contact from a business perspective. He is friendly, team oriented and sociable, which makes him a great colleague during and out of office hours. I believe he can be a great asset for any company looking for someone with his personable and professional skills.
Daniel Babic
Daniel Stadtmann and I worked for 3,5 years closely together in the Emerging Markets team at Garmin Europe. Before Daniel joined our team as the Emerging Markets Product Manager, our markets in Eastern Europe have suffered of little product and localization support, which often not met fully the requirements of the local markets. This changed with Daniel coming on board. He thoroughly assessed and prioritized the needs per each country, build projects and kept on pushing our product management and engineer teams in EMEA and the HQ to deliver the right product set fitting our market needs. With his dedication, his communication and negotiation skills, his hands-on mentality he helped our business in the region of Eastern Europe and the whole Emerging Markets to become more professional and grow significantly, in sales and profits. His knowledge and experience in marketing helped improving our marketing support to the Eastern European offices and business partners substantially, by raising internally awareness of critical needs of our local markets as well as leading projects to raise Garmin’s brand awareness, launching products, speaking at dealer and press conferences or attending trade shows. Daniel has a sharp mind, understands quickly potential challenges, creates solutions and communicates these clearly. He continuously set very high goals for himself and the service he wanted to give to the company and customers and he continuously achieved these goals. I always enjoyed our discussions as Daniel brought great value to it. Even if we haven’t always had the same opinion, we consistently found a balanced and common strategy on how to approach projects. Daniel is a great team player, I really appreciated working, creating and building business together with Daniel. He is an excellent manager with a great set of skills, which can be important for any company.
Laura Tomei
In my career at Garmin, Daniel and I worked together for a few years, both as Product Managers. Daniel was Product Manager for the Emerging Markets and was interfacing with me on matters regarding cartography and other content for his territory. Daniel has always been very pleasant to work with. He is detailed, knowledgeable and proactive, so working with him was constantly challenging, but in a good way, as Daniel was able to bring new exciting topics to the table each time. During the time he worked as Product Manager, he has always shown reliability and excellent engaging skills. He then moved into the direction of the Marketing Team at Garmin Germany, so we lost contact from a business perspective. He is friendly, team oriented and sociable, which makes him a great colleague during and out of office hours. I believe he can be a great asset for any company looking for someone with his personable and professional skills.
Daniel Babic
Daniel Stadtmann and I worked for 3,5 years closely together in the Emerging Markets team at Garmin Europe. Before Daniel joined our team as the Emerging Markets Product Manager, our markets in Eastern Europe have suffered of little product and localization support, which often not met fully the requirements of the local markets. This changed with Daniel coming on board. He thoroughly assessed and prioritized the needs per each country, build projects and kept on pushing our product management and engineer teams in EMEA and the HQ to deliver the right product set fitting our market needs. With his dedication, his communication and negotiation skills, his hands-on mentality he helped our business in the region of Eastern Europe and the whole Emerging Markets to become more professional and grow significantly, in sales and profits. His knowledge and experience in marketing helped improving our marketing support to the Eastern European offices and business partners substantially, by raising internally awareness of critical needs of our local markets as well as leading projects to raise Garmin’s brand awareness, launching products, speaking at dealer and press conferences or attending trade shows. Daniel has a sharp mind, understands quickly potential challenges, creates solutions and communicates these clearly. He continuously set very high goals for himself and the service he wanted to give to the company and customers and he continuously achieved these goals. I always enjoyed our discussions as Daniel brought great value to it. Even if we haven’t always had the same opinion, we consistently found a balanced and common strategy on how to approach projects. Daniel is a great team player, I really appreciated working, creating and building business together with Daniel. He is an excellent manager with a great set of skills, which can be important for any company.
Laura Tomei
In my career at Garmin, Daniel and I worked together for a few years, both as Product Managers. Daniel was Product Manager for the Emerging Markets and was interfacing with me on matters regarding cartography and other content for his territory. Daniel has always been very pleasant to work with. He is detailed, knowledgeable and proactive, so working with him was constantly challenging, but in a good way, as Daniel was able to bring new exciting topics to the table each time. During the time he worked as Product Manager, he has always shown reliability and excellent engaging skills. He then moved into the direction of the Marketing Team at Garmin Germany, so we lost contact from a business perspective. He is friendly, team oriented and sociable, which makes him a great colleague during and out of office hours. I believe he can be a great asset for any company looking for someone with his personable and professional skills.
Credentials
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Measure What Matters (Blinkist Summary)
LinkedInMay, 2019- Oct, 2024 -
Strategic Thinking
LinkedInMay, 2019- Oct, 2024 -
The OKR champion class
how-to-okr.comMay, 2019- Oct, 2024 -
Sheryl Sandberg and Adam Grant on Option B: Building Resilience
LinkedInApr, 2019- Oct, 2024
Experience
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Whacky Food Company GmbH
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Germany
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Food and Beverage Manufacturing
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1 - 100 Employee
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Chief Marketing Officer I CMO
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Dec 2022 - Present
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Enphase Energy
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United States
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Renewable Energy Semiconductor Manufacturing
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700 & Above Employee
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Senior Marketing Manager I Germany, Austria, Switzerland & Poland
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Oct 2021 - Dec 2022
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Logitech
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Head of Marketing I Germany & Austria
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Oct 2019 - Sep 2021
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Anki
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India
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Retail Apparel and Fashion
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Director Channel Marketing & Sales I Country lead I Germany, Austria & Switzerland
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Sep 2017 - May 2019
Anki brings objects to life through robotics and artificial intelligence, allowing people to build relationships with technology that feel a little more human. • Leading the local business focus in regards to sales, account, channel marketing and marketing strategy and act as in-country lead for the DACH region. • Managing Amazon and Media Markt / Saturn accounts in Germany, identify and build up relationships with new retailers and collaborate with all partners on developing the robotics category. • Use market, consumer and product insights to define Anki’s position in consumer robotics to craft relevant stories, activities and programs for channel marketing & marketing. • Sales and Channel Marketing planning & controlling: overall priorities, forecast, promotion and budget planning, close commercial terms & agreements, drive retail marketing programs and retail perfor- mance marketing campaigns through Amazon AMS, manage external field sales team, align with US & EMEA plans and represent in-country efforts to EMEA senior management and COO. • Key achievements: o Rebuilt local organisation and created a profitable business in FY19 by aligning business objectives, priorities, team focus and resources within sales & marketing plans. o Established strong relationships with Amazon and Media Markt & Saturn buying teams, creating the foundation to overachieve FY19 plan, while cutting back on channel marketing & marketing budgets. o Introduced retail marketing analytics, allowing to better measure, analyse and evaluate ROI generated from on- and offline retail marketing activities. Show less
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Manager Marketing I Part of regional management team I Germany, Austria & Switzerland
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Nov 2014 - Aug 2017
For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary markets, including automotive, aviation, fitness, marine, and outdoor recreation.• Managed the DACH re-organisation and change efforts on the marketing side and lead a team with seven directs and 22 marketeers in total.• Adapted Garmin’s global marketing strategy to regional market and business needs, while putting a strong focus on digital marketing across all disciplines.• Orchestrated several 360° marketing campaigns with a focus on re-positioning Garmin as a lifestyle brand across all touch-points within the customer journey.• Represented regional marketing in international business reviews and conferences with C-level and senior management.• Member of regional management team.• Rebuilt the regional marketing organisation with fail fast culture becoming a point of reference within Garmin’s EMEA organization.• #1 brand in Wearables (GfK) in Germany, Austria and Switzerland in 2016. Increasing market share to Automotive navigation (GfK) in Germany in 2016, despite market decline.• Increased brand awareness for Wearables and established Garmin as #2 brand in relevant set by repositioning the brand with the #BeatYesterday marketing campaign.• Established Garmin as a publisher with BeatYesterday.org driving organic, non-product related traffic. • Developed digital marketing to be considered best-in-class in Germany (Quisma).• Reduced costs for POP materials, while improving in-store presence, shelf share and product knowledge of sales staff across product categories and sales channels. Show less
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Senior Product Manager I Part of regional management team I Eastern Europe, Middle East and Africa
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Apr 2011 - Oct 2014
• Managed and developed the regional Automotive, Fitness & Outdoor product portfolio.• Worked closely with in-country distributors, EMEA sales, product management & marketing teams, US and Taiwan engineering to meet regional product requirements (packaging, HW / SW and language requirements, certifications and cartography content).• Member of regional management team.• Improved overall communication between in-country distributors, Garmin EMEA teams and US engineering, resulting in a regionally optimised product portfolio, driving revenue and improved gross margins.• Increased Cycling and Wearables sales by introducing market related features & functionalities, as well as dedicated marketing programs. • Increased Automotive sales, despite strong double digit decline in Western Europe. Show less
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Product Manager I Germany, Austria & Switzerland (DACH region)
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Jun 2010 - Mar 2011
• Responsible for managing the regional nüvifone smartphones portfolio. • Worked closely with US engineering, operations, local sales & marketing teams and carriers to launch products.• Launched smartphone nüvifone A50 at o2 Germany.• Wound down Garmin’s nüvifone business creating a minimum of financial risk.
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JET Services Marketing GmbH & Co. KG
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Germany
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Advertising Services
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1 - 100 Employee
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Marketing Manager I Part of regional management team I Germany, Austria & Switzerland
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Jan 2010 - May 2010
JET Services is an independently owned and managed 360° Sales and Marketing Services agency with decades experience in driving sales and marketing activities within DACH Consumer Electronics retail. • Responsible for developing the marketing services business within the DACH region and leading a team of four marketeers and creatives. • Managed channel marketing programs for Hewlett Packard, SanDisk and Western Digital. • Interim position, which lead to a new orientation. JET Services is an independently owned and managed 360° Sales and Marketing Services agency with decades experience in driving sales and marketing activities within DACH Consumer Electronics retail. • Responsible for developing the marketing services business within the DACH region and leading a team of four marketeers and creatives. • Managed channel marketing programs for Hewlett Packard, SanDisk and Western Digital. • Interim position, which lead to a new orientation.
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TomTom
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Senior Trade Marketing Mananger I Germany, Austria & Switzerland
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Jan 2007 - Dec 2009
TomTom is the leading independent location technology specialist, shaping mobility with highly accurate maps, navigation software, real-time traffic information and services. • Developed, planned and executed regional channel marketing programs that drove brand presence and supported sales working closely with local and HQ based sales & marketing teams. • Managed the external field sales team from a channel marketing perspective and requirements to regional product portfolio in alignment with HQ product management. • Orchestrated marketing campaigns & channel marketing programs driving a +45% market share in Germany, a +50% market share in Austria and +60% market share in Switzerland. • Developed and rolled out in-store fixtures for over 160 stores, strengthening TomTom’s in-store brand presence within key destinations, while generating uplift in sales. • Running an in-store and online training program for sales staff, reaching over 2.500 participants within German Consumer Electronics retail. • Re-structured channel marketing in Austria & Switzerland: external field sales & in-store demos, POP warehouse and making improvements to retail programs. Show less
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BenQ Mobile
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Telecommunications
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1 - 100 Employee
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Trade Marketing Manager I International HQ
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Mar 2006 - Dec 2006
BenQ Mobile was the spin-off of Siemens' mobile handset division, set out to create high-qualitative and design oriented mobile phones for global markets.• Responsible for the alignment of requirements with internal stakeholders at HQ and eleven European countries, development and rollout of a global partner extranet. • Conducted channel audits with European sales entities to develop and improve efficiency.
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Intern Trade Marketing I International HQ
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Oct 2005 - Mar 2006
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Intern Product Marketing Management I International HQ
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Oct 2004 - Sep 2005
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Intern Corporate Controlling I US market
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Mar 2004 - Aug 2004
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Intern, Market Research I International HQ
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Mar 2003 - Mar 2004
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BMW Group
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Intern, Sales Strategies I International HQ
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Oct 2002 - Feb 2003
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Intern, Brand Management I International HQ
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May 2002 - Sep 2002
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Education
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2001 - 2006
Fachhochschule München
Diploma, Business Administration, Major: Marketing
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