Daniel Son
Sr. User Aquisition Manager at Dave- Claim this Profile
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English Full professional proficiency
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Korean Native or bilingual proficiency
Topline Score
Bio
Jennifer Perez
Daniel is your go-to-person when it comes to discovering opportunities, problem solving and uncovering potential issues. He is one of the hardest working people I know. He is willing to put in the time and energy to teach himself or acquire whatever skills needed. Daniel will then thoughtfully apply that knowledge to come up with solutions that takes into consideration short-term wins as well as long-term gains. In our time working together it was rewarding to see him outgrow his role, recognize a need in the organization and then step up to take on another challenging role. Daniel’s ability to understand and communicate technical concepts was an asset the team and organization needed. He was also an exemplary team player - willing to jump in whenever needed to get tasks or projects done in a quick and efficient manner. His collaborative nature and respect for his colleagues’ made him a great person to work with. Any organization would be wise and lucky to leverage Daniel’s many talents.
Peter Nagy
I worked with Daniel in the Technical Account Management team. I found him to be hardworking, proactive, results orientated and a great team player. Using our internal toolset he was training up various teams. He helped me and the team a lot on the most complicated projects as well as he was able to pick up new skills and knowledge quickly. I hope we will work together again one day!
Jennifer Perez
Daniel is your go-to-person when it comes to discovering opportunities, problem solving and uncovering potential issues. He is one of the hardest working people I know. He is willing to put in the time and energy to teach himself or acquire whatever skills needed. Daniel will then thoughtfully apply that knowledge to come up with solutions that takes into consideration short-term wins as well as long-term gains. In our time working together it was rewarding to see him outgrow his role, recognize a need in the organization and then step up to take on another challenging role. Daniel’s ability to understand and communicate technical concepts was an asset the team and organization needed. He was also an exemplary team player - willing to jump in whenever needed to get tasks or projects done in a quick and efficient manner. His collaborative nature and respect for his colleagues’ made him a great person to work with. Any organization would be wise and lucky to leverage Daniel’s many talents.
Peter Nagy
I worked with Daniel in the Technical Account Management team. I found him to be hardworking, proactive, results orientated and a great team player. Using our internal toolset he was training up various teams. He helped me and the team a lot on the most complicated projects as well as he was able to pick up new skills and knowledge quickly. I hope we will work together again one day!
Jennifer Perez
Daniel is your go-to-person when it comes to discovering opportunities, problem solving and uncovering potential issues. He is one of the hardest working people I know. He is willing to put in the time and energy to teach himself or acquire whatever skills needed. Daniel will then thoughtfully apply that knowledge to come up with solutions that takes into consideration short-term wins as well as long-term gains. In our time working together it was rewarding to see him outgrow his role, recognize a need in the organization and then step up to take on another challenging role. Daniel’s ability to understand and communicate technical concepts was an asset the team and organization needed. He was also an exemplary team player - willing to jump in whenever needed to get tasks or projects done in a quick and efficient manner. His collaborative nature and respect for his colleagues’ made him a great person to work with. Any organization would be wise and lucky to leverage Daniel’s many talents.
Peter Nagy
I worked with Daniel in the Technical Account Management team. I found him to be hardworking, proactive, results orientated and a great team player. Using our internal toolset he was training up various teams. He helped me and the team a lot on the most complicated projects as well as he was able to pick up new skills and knowledge quickly. I hope we will work together again one day!
Jennifer Perez
Daniel is your go-to-person when it comes to discovering opportunities, problem solving and uncovering potential issues. He is one of the hardest working people I know. He is willing to put in the time and energy to teach himself or acquire whatever skills needed. Daniel will then thoughtfully apply that knowledge to come up with solutions that takes into consideration short-term wins as well as long-term gains. In our time working together it was rewarding to see him outgrow his role, recognize a need in the organization and then step up to take on another challenging role. Daniel’s ability to understand and communicate technical concepts was an asset the team and organization needed. He was also an exemplary team player - willing to jump in whenever needed to get tasks or projects done in a quick and efficient manner. His collaborative nature and respect for his colleagues’ made him a great person to work with. Any organization would be wise and lucky to leverage Daniel’s many talents.
Peter Nagy
I worked with Daniel in the Technical Account Management team. I found him to be hardworking, proactive, results orientated and a great team player. Using our internal toolset he was training up various teams. He helped me and the team a lot on the most complicated projects as well as he was able to pick up new skills and knowledge quickly. I hope we will work together again one day!
Experience
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Dave
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United States
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Financial Services
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200 - 300 Employee
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Sr. User Aquisition Manager
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Mar 2023 - Present
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Manager, User Acquisition
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Oct 2021 - Present
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Scopely
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United States
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Entertainment Providers
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700 & Above Employee
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Manager, User Aquisition
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Jan 2020 - Oct 2021
Working on UA for Star Trek Fleet Command and Marvel Strike Force (Worked on UA for Wheel of Fortune)-Leading strategy and spend allocation accordingly to KPI goals and budgets.-Plan, setup, execute and optimize all mobile marketing campaigns across multiple sources including Paid Social (Facebook, Google, Twitter, Snapchat, Reddit, TikTok, etc), Ad-networks/DSPs (Unity, Tapjoy, Molocoads, etc.) and other channels.-Evaluate/test new marketing partners and platforms.-Train and manage UA analysts.-Coordinate with Creative team for marketing asset creation and optimization.-User Acquisition planning & communication, working with cross functional teams in Product, Creative, Analytics and Engineering to drive the highest ROI/LTV possible while preventing fraud.Nominated for:Best Publisher - ScopelyGame of the Year - Star Trek Fleet Command Best Marketing - Star Trek Fleet Command Best Breakthrough Game - Star Trek Fleet Command https://www.pocketgamer.com/articles/081666/here-are-the-pocket-gamer-mobile-games-awards-2020-finalists/https://play.google.com/store/apps/editorial_collection/promotion_topic_googleplayawards2019?hl=en_US Show less
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User Acquisition, Performance
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Dec 2018 - Dec 2019
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AdColony
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United States
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Advertising Services
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1 - 100 Employee
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Technical Account/Ad Operations Manager, Performance
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Jan 2018 - Oct 2018
•Develop, manage, execute, and drive end-to-end campaign optimization strategies including repeatable processes for testing and measuring for return on client KPIs, to day-to-day tactics that improve digital revenue yield, conversion rates and overall margins.•Provide regular reporting & analysis of current ad monetization & campaign performance, synthesizing key learnings and using these to define strategies and identify potential future opportunities for growth and cost savings. •Manage and implement processes associated with mobile tracking attribution, ad operations, trafficking, campaign analysis, inventory and campaign lifecycle management.•Identify opportunities to increase publisher revenues, execute through rigorous and ongoing optimization.•Troubleshoot campaign issues and Investigate/resolve technical mobile attribution problems.•Maintain relationships with 3rd party tracking partners and manage tracking integration with AdColony's tracking API.•Validate and build out tracking links to ensure accurate reporting and consistency with third party tracking partners. (Appsflyer, Kochava, Tune, Adjust, etc.).•Build out SQL queries for our internal teams that improve workflow by 20% - 50% and provide granular insights.•Utilize SQL, Tableau and Metamarkets to produce analysis/ad hoc data reporting, forecast advertising inventory and make data-driven decisions.•Utilize raw data to validate/investigate discrepancies between the client, MMP and AdColony.•Work with cross-functional marketing teams across regional offices to review results, best practices, communicate process, and testing hypothesis, as well as market specific insights.•Lead on going initiatives to continually drive greater automation/efficiency of complex, multifaceted workflow and process. •Serve as primary contact between the core acquisition marketing team. Show less
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Ad Operations Manager, Performance Advertising
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Nov 2016 - Dec 2017
•Solid foundation in ad operations and trafficking with a strong understanding of implementation factors, quality assurance, best practice and legal standards for Performance and Brand Campaigns.•Facilitate cross-functional communication between Campaign Managers, Account Managers, Publishing and Analytics to ensure that all ad serving implementations are delivering according to sales business requirements.• Analyze/Investigate/Optimize campaign performance.• QA/Campaign Set Up + Launch.• Client/Internal Reporting and Support. Show less
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Hulu
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United States
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Technology, Information and Internet
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700 & Above Employee
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Ad Revenue and Accounts Receivables, Brand
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Aug 2015 - Jul 2016
•Reviewed/approved large amounts of incoming brand campaign orders with detail and speed. •Collaborated with Campaign Managers, Account Managers and Sales teams on a daily basis to optimize campaigns and revenue. •Analyzed accounts to discover discrepancies and resolved all variances for month end close. •Established relationships with key clients via email/telephone to collect past due accounts and resolve questions/disputes. •Audited delivery of campaigns and proactively investigated possible reporting discrepancies to accurately prepare 300-400 monthly invoices. •Resolved approximately 95% of delinquent receivables over 91+ days past due. Show less
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Education
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2010 - 2014
University of California, Davis
Bachelor of Science (BS), Managerial Economics
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