Experience

Windscribe

• Canada
• Computer and Network Security
• 1 - 100 Employee

• Head of Community

  • Oct 2021 - Present

  Wrangling the Windscribe Community. Wrangling the Windscribe Community.



Prosple

• Australia
• Software Development
• 1 - 100 Employee

• Content Editor

  • Mar 2020 - Sep 2020

  Created content campaigns for Prosple.com Created content campaigns for Prosple.com



Freelancer

• Software Development
• 1 - 100 Employee

• Digital Marketing Specialist

  • 2008 - Mar 2020

  Since late 2008 I have provided PR, content marketing, PPC, UX, social media, and marketing strategy consultancy to various clients with great success. I've worked with Warner Brothers, Universal Music Asia, Vice, and various influencers and brands to produce viral campaigns that drive real ROI. Content and campaigns that inspire, drive completely organic traffic, and see real results. I also write content aimed at exposing shoddy practices. Since late 2008 I have provided PR, content marketing, PPC, UX, social media, and marketing strategy consultancy to various clients with great success. I've worked with Warner Brothers, Universal Music Asia, Vice, and various influencers and brands to produce viral campaigns that drive real ROI. Content and campaigns that inspire, drive completely organic traffic, and see real results. I also write content aimed at exposing shoddy practices.



KAWO

• China
• Software Development
• 1 - 100 Employee

• Marketing & Community

  • Sep 2018 - Mar 2019

  Marketing campaigns for KAWO. Marketing campaigns for KAWO.



Full Throttle Films

• India
• Media Production
• 1 - 100 Employee

• Marketing Principal

  • Mar 2017 - Aug 2018

  Responsible for: Analysing potential growth and opportunities for clients. Executing viral/content campaigns. Advising on best practices. Responsible for: Analysing potential growth and opportunities for clients. Executing viral/content campaigns. Advising on best practices.



FOODit.com

• Food and Beverage Services
• 1 - 100 Employee

• Head of User Growth

  • Aug 2016 - Mar 2017

  Oversaw online marketing & social media strategies on Twitter, Facebook, & other marketing initiatives. Worked with the CEO on product optimisation, improvements, & providing data/feedback on user experience. Held responsibility for site/app growth via AARRR best practices and analysis . Established Brand Ambassador & Influencer programs for CentralDish to improve our referral rate. Reported site wide statistics & creating ROI & KPI reports for directors & company partners. Brought the £45.00 CPA down to £3.50 within 3 months of my employment while maintaining same volume of orders. Oversaw hiring for marketing staff & agencies for the marketing department as head of department. Liaised with external government & educational bodies to ensure best practice when operating in public (As bad as it sounds). Monitored & reacted to all external activity of the brand & represented CentralDish where necessary. Unfortunately, the product was discontinued as a more profitable pivot was available. Show less



Contracted

• Education Administration Programs
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2016 - Aug 2016

  Provided Freelance Marketing Consultation for private clients with content and community based campaigns. Provided Freelance Marketing Consultation for private clients with content and community based campaigns.



Campus Society

• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2015 - Dec 2015

  Oversaw online marketing & social media strategies on Twitter, Facebook, and other social media websites. Worked with the CTO on website optimisation and providing data/feedback on user experience. Worked with the editorial team and provide them with up to date online trends or topics to take advantage of. Analysed website traffic and user behaviour to design new marketing creative campaigns. Managed company brand ambassadors and oversee their promotions. Reported site wide statistics and creating ROI & KPI reports for directors & company partners. Worked closely with the Managing Director to determine company direction. Managed members of the community and resolve disputes when necessary. Monitored and reacted to all external activity of the brand and react or represent Campus Society where necessary. Oversaw 'Dorms' the content site I created for Campus Society. Formed a complete marketing department and ran the team effectively throughout my employment. Show less



Magnific

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Director

  • Apr 2014 - Dec 2014

  See Planet Ivy. See Planet Ivy.



Planet Ivy

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital & Social Marketing Manager

  • Jan 2013 - Apr 2014

  Running high impact marketing campaigns, paid and otherwise, to draw massive amounts of traffic to which brought the site from 20,000 to 1M+ over the course of a few months. Developing solutions for backend problems due to server overload/issues. Create, maintain, and develop social media presence on Twitter, Facebook, Pinterest and others. Report metrics and develop methods of targeting for marketing. Moderate online presence to prevent abuse of all channels via internet trolls, spambots, competitors. Monitor community responses to activity, discussion, and act quickly and effectively in a manner that represents Planet Ivy's interests. Create & monitor PPC campaigns through Double Click & Google Adwords. Analyse website traffic and statistics via Google Analytics and implement changes based on findings. Revise the website layout and design to produce better conversion rates and minimize bounce rate with the website development team. Work with the editorial team to ensure content is appropriate towards brand direction. Manage marketing team and assign tasks where required. Show less



Cowling & Wilcox

• Retail Art Supplies
• 1 - 100 Employee

• Head of Marketing

  • Oct 2011 - Dec 2012

  Create, maintain, and develop social media presence on Twitter, Facebook, Pinterest and others. Report metrics and develop methods of targeting for marketing. Moderate online presence to prevent abuse of all channels via internet trolls, spambots, competitors. Monitor community responses to activity, discussion, and act quickly and effectively in a manner that represents Cowling & Wilcox's policies and views. Create & monitor PPC campaigns through Double Click & Google Adwords. Analyse website traffic and statistics via Google Analytics and implement changes based on findings. Revise the website layout and design to produce better conversion rates and minimize bounce rate with the website development team. Create engaging content to develop back-links between other sites and our own. Contact media outlets, TV shows, websites, and other possible advertising platforms to feature our products. Coordinate competitions, events, and activities between the online side of Cowling & Wilcox with the shops and trading counter. Produce weekly/monthly ROI/KPI reports for managing director and discuss possible areas of interest/concern. Manage website team and assign tasks where required. Show less



LX Innovation

• United Kingdom
• Financial Services

• Online Content Manager

  • Jul 2011 - Oct 2011

  Reporting site wide statistics and creating ROI & KPI reports for investors & directors. Moderate and maintain the company blog and ensure content is optimized and suitable for gathering back-links. Monitor and react to all external activity of the brand where appropriate. Work closely with the development team to ensure our CMS is capable of meeting our demands. Manage and assign tasks to our team while reporting directly to the managing director. Optimize site, social media & blog content and ensure it is all SEO compliant. Updating site content via in house CMS and ensuring that all information is up to date and relevant. Show less



The Discovery Store

• United Kingdom
• Retail

• Online Marketing Executive

  • 2010 - 2011

  Develop, implement, and optimize SEO content on the company website & blog. Utilize social networking sites such as Twitter, Facebook, & youtube to expand brand awareness. Create & monitor PPC campaigns through Double Click & Google Adwords. Analyze website traffic and statistics via Google Analytics. Revise the website layout and design to produce better conversion rates and minimize bounce rate. Create engaging content to develop back-links between other sites and our own. Contact media outlets, TV shows, websites, and other possible advertising platforms to feature our products. Produce weekly reports to head of department & monthly reports to managing director as required. Release press release statements and articles for products and stores. Show less



Yell Adworks Ltd

• Web Associate

  • 2010 - 2010

  As one of the original members of the new department I had many unofficial responsibilities initially. My official position was to collect details from clients about what they wanted from their website and if they had any demands they felt had to be met. I was to then advise them on the impact of choosing the right domain name and other areas of the site before they had a full consultation from one of the consultation team. As our department did not have a manager at that point I was responsible for importing data for each team member from SAP, assigning tasks and jobs, training new starters and developing the standard protocols of operation to which formed the backbone of how we operated. Since I started in October; I trained 7 team members to an operational standard and was the go-to person for any issue that arose on my team due to my technical knowledge and enthusiasm. Show less



BE Studio

• Health, Wellness & Fitness

• Online Marketing Manager

  • 2007 - 2010

  Develop, implement, and optimize SEO content on the company website & blog. Utilize social networking sites such as Twitter, Facebook, & Youtube to expand brand awareness. Create & monitor PPC campaigns through Google Adwords. Analyze website traffic and statistics via Google Analytics and custom site CMS. Revise the website layout and design to produce better conversion rates and minimize bounce rate. Mange marketing budget and assign funds where appropriate. Produce weekly reports for my superiors. Show less