Experience

PLAY airlines

• Iceland
• Airlines and Aviation
• 100 - 200 Employee

• Chief Network Officer

  • Apr 2021 - Present

• Interim Chief Commercial Officer

  • Dec 2020 - Apr 2021

• Chief Network Officer

  • Mar 2020 - Dec 2020

  An airline based on Iceland that operates between Iceland, Europe and North America



Icelandair

• Iceland
• Airlines and Aviation
• 700 & Above Employee

• Manager Network Planning

  • May 2019 - Nov 2019

  - Part of a team responsible for all aspects of Icelandair’s network and schedule Key Projects and Achievements - Responsible for making changes to the schedule due to the grounding of the B737 MAX. The work involved making decisions on which flights to operate/cancel while balancing commercial and operational requirements, e.g. schedule consistency, number passengers impacted and maintenance requirements - Created a model to assess the financial performance of existing and… Show more - Part of a team responsible for all aspects of Icelandair’s network and schedule Key Projects and Achievements - Responsible for making changes to the schedule due to the grounding of the B737 MAX. The work involved making decisions on which flights to operate/cancel while balancing commercial and operational requirements, e.g. schedule consistency, number passengers impacted and maintenance requirements - Created a model to assess the financial performance of existing and potential future routes - Developed a model to inform short term schedule adjustments considering expected final passenger number/revenue, cost, and network contribution - Managed the development of a schedule for the summer 2020 season. The work involved analysing the financial performance of existing routes in summer 2019 and deciding on changes to the future schedule. Also, the work involved analysing actual block times in summer 2019 down to each individual flight number and adjusting departure/arrival times while adhering to constraints set by operations, e.g. minimum connecting times and minimum turnaround times - Created databases to monitor competitors schedule changes, both at Keflavik International Airport as well as across the Atlantic Show less - Part of a team responsible for all aspects of Icelandair’s network and schedule Key Projects and Achievements - Responsible for making changes to the schedule due to the grounding of the B737 MAX. The work involved making decisions on which flights to operate/cancel while balancing commercial and operational requirements, e.g. schedule consistency, number passengers impacted and maintenance requirements - Created a model to assess the financial performance of existing and… Show more - Part of a team responsible for all aspects of Icelandair’s network and schedule Key Projects and Achievements - Responsible for making changes to the schedule due to the grounding of the B737 MAX. The work involved making decisions on which flights to operate/cancel while balancing commercial and operational requirements, e.g. schedule consistency, number passengers impacted and maintenance requirements - Created a model to assess the financial performance of existing and potential future routes - Developed a model to inform short term schedule adjustments considering expected final passenger number/revenue, cost, and network contribution - Managed the development of a schedule for the summer 2020 season. The work involved analysing the financial performance of existing routes in summer 2019 and deciding on changes to the future schedule. Also, the work involved analysing actual block times in summer 2019 down to each individual flight number and adjusting departure/arrival times while adhering to constraints set by operations, e.g. minimum connecting times and minimum turnaround times - Created databases to monitor competitors schedule changes, both at Keflavik International Airport as well as across the Atlantic Show less



WOW air

• Iceland
• Airlines and Aviation
• 1 - 100 Employee

• VP Network Planning

  • Oct 2015 - Mar 2019

  - Directed a team responsible for all aspects of short- and long-term network and schedule design and implementation Key Projects and Achievements - Collaborated with internal and external stakeholders to make sure that all are informed about WOW air’s future schedules - Applied for permits to launch services to new markets, such as Canada, Israel, and India. Made sure that WOW air was compliant with local rules and regulations before starting operations - Created and maintained… Show more - Directed a team responsible for all aspects of short- and long-term network and schedule design and implementation Key Projects and Achievements - Collaborated with internal and external stakeholders to make sure that all are informed about WOW air’s future schedules - Applied for permits to launch services to new markets, such as Canada, Israel, and India. Made sure that WOW air was compliant with local rules and regulations before starting operations - Created and maintained a financial model that was used for corporate budgeting, forecasting and monitoring profitability of each route within WOW air’s network - Tasked with analysing new market opportunities. Including general market analysis and developing business cases for new routes and changes to existing routes - Created a database to monitor and analyse actual versus planned block times. Used the analysis to make changes to WOW air’s future schedule to improve on-time performance - Developed a weekly capacity report and a monthly market outlook report analysing capacity, demand and other market indicators to spot industry and macroeconomic trends impacting the network - Created a QSI model to develop business cases for new routes and to estimate WOW air‘s fair share for existing routes - Represented WOW air at various conferences, in negotiations on air service agreements between Iceland and other countries, and on a committee responsible for developing future aviation policy for Iceland - Created presentations and developed models to inform fleet decisions and changes to aircraft seat configurations - Received a series of promotions originally commencing employment as a Project Manager Business Development and progressing to Vice President Network Planning

• Project Manager Business Development

  • May 2014 - Oct 2015



Altitude Aviation Advisory

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Director / Co-Founder

  • Apr 2013 - Feb 2014

  - Co-founder and director of a company providing management consultancy services to the air transport industry Key Projects and Achievements: - Played an important role in devising a development plan for an airport in the United Kingdom, identified target routes and airlines based on analysis of the market and developed a management forecasting tool - Contributed directly to traffic forecasting due diligence for a prospective bidder for the concession of Rio de Janerio airport in… Show more - Co-founder and director of a company providing management consultancy services to the air transport industry Key Projects and Achievements: - Played an important role in devising a development plan for an airport in the United Kingdom, identified target routes and airlines based on analysis of the market and developed a management forecasting tool - Contributed directly to traffic forecasting due diligence for a prospective bidder for the concession of Rio de Janerio airport in Brazil and devised models to forecast stand demand and passenger busy hour rates - Made a significant personal contribution to analysing historical financial performance of airports for investor in Canada looking to establish the levels of return in the sector - Reviewed and challenged management traffic forecasts for an airport in Australia for shareholders Show less - Co-founder and director of a company providing management consultancy services to the air transport industry Key Projects and Achievements: - Played an important role in devising a development plan for an airport in the United Kingdom, identified target routes and airlines based on analysis of the market and developed a management forecasting tool - Contributed directly to traffic forecasting due diligence for a prospective bidder for the concession of Rio de Janerio airport in… Show more - Co-founder and director of a company providing management consultancy services to the air transport industry Key Projects and Achievements: - Played an important role in devising a development plan for an airport in the United Kingdom, identified target routes and airlines based on analysis of the market and developed a management forecasting tool - Contributed directly to traffic forecasting due diligence for a prospective bidder for the concession of Rio de Janerio airport in Brazil and devised models to forecast stand demand and passenger busy hour rates - Made a significant personal contribution to analysing historical financial performance of airports for investor in Canada looking to establish the levels of return in the sector - Reviewed and challenged management traffic forecasts for an airport in Australia for shareholders Show less



AviaSolutions

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Managing Consultant

  • Jan 2012 - Apr 2013

  - Personally tasked with managing and developing traffic forecasts and business plans for investors in airports and airlines - Responsible for developing proposals, reports, participating in meetings with management and presenting findings to clients - Conducted analysis to inform traffic forecasts and business plans for airports in Europe, South America, North America, Asia and Australasia - Played a key role in initiating the development of various databases to advance the company’s… Show more - Personally tasked with managing and developing traffic forecasts and business plans for investors in airports and airlines - Responsible for developing proposals, reports, participating in meetings with management and presenting findings to clients - Conducted analysis to inform traffic forecasts and business plans for airports in Europe, South America, North America, Asia and Australasia - Played a key role in initiating the development of various databases to advance the company’s product and forecasting techniques Key Projects and Achievements: - Personally responsible for managing the development of route traffic forecasts, revenue forecasts and market analysis to support the establishment of new routes at Chicago O’Hare Airport - Resulting in several new services, including: Berlin (Air Berlin), Doha (Qatar Airways), Vienna (Austrian Airlines), Panama City (Copa Airlines), Beijing (Hainan Airlines) and Calgary and Vancouver (WestJet) - Specifically responsible for leading traffic forecasting due diligence to support the €1.15 billion re-financing of Brussels Airport and developing a comprehensive passenger forecast and studying market drivers - Accountable for overseeing the due diligence of traffic to support Public Sector Pension Investment Board’s (PSP) €1.1 billion acquisition of Hochtief AirPort - Personally tasked with developing traffic forecasts for a range of airports with various market / structural issues including Athens, Budapest, Dusseldorf, Hamburg, Sydney and Tirana and contributing directly to developing financial models for all the airports - Managed due diligence of traffic, aeronautical revenues and operating costs to support the £279 million re-financing of Bristol Airport and AMP Capital’s acquisition of 49% stake in Newcastle Airport - Received a series of promotions in recognition of expertise originally commencing employment as an analyst and progressing to managing consultant

• Senior Consultant

  • Jan 2011 - Jan 2012

• Analyst

  • Mar 2007 - Jan 2011



Flight Ascend Consultancy

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Aviation Analyst

  • Oct 2006 - Mar 2007

  - Actively involved in conducting market analysis of various aircraft types and ad-hoc aircraft valuations for clients - Devised and maintained a database of aircraft for sale or lease and built and maintained contacts with airlines - Actively involved in conducting market analysis of various aircraft types and ad-hoc aircraft valuations for clients - Devised and maintained a database of aircraft for sale or lease and built and maintained contacts with airlines



Air Atlanta Icelandic

• Operations Officer

  • Jun 2004 - Sep 2005

  - Tasked with overseeing and responding to daily changes in aircraft and crew schedules and ensuring costs were reduced concerning the transportation of crew - Collaborated with individuals at all levels of the organisation Key Projects and Achievements: - Participated in the creation of a new flight operations manual following the merger of Air Atlanta and Islandsflug resulting in working increased hours to ensure that this was completed on time - Tasked with overseeing and responding to daily changes in aircraft and crew schedules and ensuring costs were reduced concerning the transportation of crew - Collaborated with individuals at all levels of the organisation Key Projects and Achievements: - Participated in the creation of a new flight operations manual following the merger of Air Atlanta and Islandsflug resulting in working increased hours to ensure that this was completed on time