Creative Director

• Jun 2018 - Present

‣ Lead the re-branding and new image of the apparel brand including women, girls, boys, toddlers and infants.‣ Established creative concept and brand strategy for new seasons to come.‣ Directed design team in creation of complete collections for clothing, shoes and accessories for the relevant markets with over 800 styles per season.‣ Directed and oversaw design teams and product developers according to seasonal goals.‣ Traveled to far east to meet with overseas teams for negotiation production meetings and foreign market sourcing.‣ Researched and analyzed the relevant markets for current trends and new strategies.‣ Created seasonal guidelines for inspiration and theme boards, including color, textile, trims, and prints.‣ Studied the customer needs and shopping behavior for better product development.‣ Created cohesive design concepts, which ties within the brand’s aesthetic and its consumer.‣ Directed and produced creative campaigns which are aligned within the brand identity.‣ Active board member and integral part of the executive’s meetings.‣ Conferred with sales, marketing, and management executives, to study collection’s behavior and develop future strategies. ‣ Established workflow procedures, and brand guidelines to bring teams for higher efficiency and goal achievements.‣ Monitored and forecasted projects to ensure outcome meets the business goal.

Brand Director

• May 2016 - May 2018

‣ Created the brand identity of a multi brand designers store in SoHo.‣ Developed all visual features of the company, including logo, store signage, advertising graphics, and web design.‣ Designed the UI for online and digital platform. ‣ Established operations guidance and created guidelines for instore behavior‣ Designed visual presentation and client decks to be presented to investors.‣ Directed the Flying Solo show during New York Fashion Week, and Paris Fashion Week.‣ Oversaw the model castings for all fashion shows, and special events.

Creative Director and Founder

• Feb 2014 - May 2018

‣ Developed branding strategy of a luxury designer brand.‣ Directed design team to research and develop new collections on a seasonal basis.‣ Produced seasonal runway shows for New York Fashion Week, and seasonal look-book campaigns.‣ Sourced for local manufacturing facilities and oversees fabric agents.‣ Oversaw production management, fitting corrections on live-models, and distribution to retailers.‣ Lead the marketing and public relations teams on strategies to appeal to the target market.‣ Presented each season to sales and buying teams, including traveling overseas for special sales and marketing events.

Womenswear Designer

• Jun 2013 - Jan 2014

‣ Designed original collections, specializing in soft silhouettes and dresses.‣ Oversaw samples development progress of the sample room, including pattern makers and seamstresses.‣ Created original embellishment and embroidery design.‣ Researched new inspiration and design references for following seasons.‣ Created spec-sheets and technical forms for development and production. ‣ Designed original collections, specializing in soft silhouettes and dresses.‣ Oversaw samples development progress of the sample room, including pattern makers and seamstresses.‣ Created original embellishment and embroidery design.‣ Researched new inspiration and design references for following seasons.‣ Created spec-sheets and technical forms for development and production.

Womenswear Designer

• Jan 2012 - Dec 2013

Accessories Assistant Designer

• Jan 2013 - Jun 2013

‣ Worked tightly with the creative director and senior designer on accessories development for the high-end market.‣ Designed shoes, bags, and small leather goods followed by market research and seasonal directions.‣ Created technical spec-sheets for sample development and production. ‣ Worked tightly with the creative director and senior designer on accessories development for the high-end market.‣ Designed shoes, bags, and small leather goods followed by market research and seasonal directions.‣ Created technical spec-sheets for sample development and production.

DESIGN AND BRANDING CONSULTANT

• Jan 2010 - Dec 2012

‣ Planned with marketing team all visual concepts for new marketing and advertisement campaigns.‣ Traveled oversees for market research, textile sourcing, and factory visits to work with development teams.‣ Analyzed current and new markets and presented forecast trends for future seasons to the design team. ‣ Planned with marketing team all visual concepts for new marketing and advertisement campaigns.‣ Traveled oversees for market research, textile sourcing, and factory visits to work with development teams.‣ Analyzed current and new markets and presented forecast trends for future seasons to the design team.

Womenswear Assistant Designer

• May 2012 - Oct 2012

‣ Sew and pattern make samples for new design development of Spring/Summer 2013.‣ Created fabric manipulations and new techniques for future samples.‣ Researched new inspiration and mood directions for following seasons. ‣ Sew and pattern make samples for new design development of Spring/Summer 2013.‣ Created fabric manipulations and new techniques for future samples.‣ Researched new inspiration and mood directions for following seasons.

VISUAL MERCHENDISE MANAGER

• Apr 2006 - Jul 2009

‣ Developed monthly floor plans and store’s rollout guidelines including windows and mannequin styling, to follow across all 62 stores.‣ Worked with V.M team on floor plans based on region and various clientele needs to develop store layouts.‣ Analyzed weekly sales reports in order to fulfill merchandising needs and properly showcase key items.‣ Designed instore fixtures, seasonal window display, and oversaw store renovations. ‣ Developed monthly floor plans and store’s rollout guidelines including windows and mannequin styling, to follow across all 62 stores.‣ Worked with V.M team on floor plans based on region and various clientele needs to develop store layouts.‣ Analyzed weekly sales reports in order to fulfill merchandising needs and properly showcase key items.‣ Designed instore fixtures, seasonal window display, and oversaw store renovations.