Daniel Schröder
Chief Commercial Officer (CCO) at Ljusgårda AB- Claim this Profile
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Swedish Native or bilingual proficiency
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English Full professional proficiency
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Danish Limited working proficiency
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German Elementary proficiency
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Bio
Camilla Risum Amjadi
I’ve had the pleasure of working with Daniel as his HR Business Partner on several occasions and projects over the years, latest when we were both working on a larger restructure and physical move of the Swedish commercial organization. Daniel is a very ambitious and driven manager with a focus on achieving results as well as being able to maintain strategic perspective and prioritization. He is also a very respected and empathetic leader and I’ve enjoyed many of our informal discussions where he’s been a great sparring partner in terms of anything from change to conflict management. I would be happy to get the opportunity to work with Daniel again some day and truly believe any organization would be lucky to benefit from his leadership.
Eva Ngolo
I reported to Daniel for a period of 9 months being new to the team and the organization. He helped me settle well into my role and guided me into understanding the working culture and what it takes to succeed. Daniel trusted and empowered me to do my job and offered support and direction when needed. Being in a diverse team with individuals from different countries and cultures, Daniel was able to create a good and understanding environment where everyone felt part of the team. Daniel is a great manager and leader who has a wealth of experience in sales and marketing as well as people management skills. He is just not concerned about your work but also you as a person. I highly recommend him.
Camilla Risum Amjadi
I’ve had the pleasure of working with Daniel as his HR Business Partner on several occasions and projects over the years, latest when we were both working on a larger restructure and physical move of the Swedish commercial organization. Daniel is a very ambitious and driven manager with a focus on achieving results as well as being able to maintain strategic perspective and prioritization. He is also a very respected and empathetic leader and I’ve enjoyed many of our informal discussions where he’s been a great sparring partner in terms of anything from change to conflict management. I would be happy to get the opportunity to work with Daniel again some day and truly believe any organization would be lucky to benefit from his leadership.
Eva Ngolo
I reported to Daniel for a period of 9 months being new to the team and the organization. He helped me settle well into my role and guided me into understanding the working culture and what it takes to succeed. Daniel trusted and empowered me to do my job and offered support and direction when needed. Being in a diverse team with individuals from different countries and cultures, Daniel was able to create a good and understanding environment where everyone felt part of the team. Daniel is a great manager and leader who has a wealth of experience in sales and marketing as well as people management skills. He is just not concerned about your work but also you as a person. I highly recommend him.
Camilla Risum Amjadi
I’ve had the pleasure of working with Daniel as his HR Business Partner on several occasions and projects over the years, latest when we were both working on a larger restructure and physical move of the Swedish commercial organization. Daniel is a very ambitious and driven manager with a focus on achieving results as well as being able to maintain strategic perspective and prioritization. He is also a very respected and empathetic leader and I’ve enjoyed many of our informal discussions where he’s been a great sparring partner in terms of anything from change to conflict management. I would be happy to get the opportunity to work with Daniel again some day and truly believe any organization would be lucky to benefit from his leadership.
Eva Ngolo
I reported to Daniel for a period of 9 months being new to the team and the organization. He helped me settle well into my role and guided me into understanding the working culture and what it takes to succeed. Daniel trusted and empowered me to do my job and offered support and direction when needed. Being in a diverse team with individuals from different countries and cultures, Daniel was able to create a good and understanding environment where everyone felt part of the team. Daniel is a great manager and leader who has a wealth of experience in sales and marketing as well as people management skills. He is just not concerned about your work but also you as a person. I highly recommend him.
Camilla Risum Amjadi
I’ve had the pleasure of working with Daniel as his HR Business Partner on several occasions and projects over the years, latest when we were both working on a larger restructure and physical move of the Swedish commercial organization. Daniel is a very ambitious and driven manager with a focus on achieving results as well as being able to maintain strategic perspective and prioritization. He is also a very respected and empathetic leader and I’ve enjoyed many of our informal discussions where he’s been a great sparring partner in terms of anything from change to conflict management. I would be happy to get the opportunity to work with Daniel again some day and truly believe any organization would be lucky to benefit from his leadership.
Eva Ngolo
I reported to Daniel for a period of 9 months being new to the team and the organization. He helped me settle well into my role and guided me into understanding the working culture and what it takes to succeed. Daniel trusted and empowered me to do my job and offered support and direction when needed. Being in a diverse team with individuals from different countries and cultures, Daniel was able to create a good and understanding environment where everyone felt part of the team. Daniel is a great manager and leader who has a wealth of experience in sales and marketing as well as people management skills. He is just not concerned about your work but also you as a person. I highly recommend him.
Experience
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Ljusgårda AB
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Sweden
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Food and Beverage Manufacturing
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1 - 100 Employee
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Chief Commercial Officer (CCO)
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Apr 2022 - Present
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KTH Innovation
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Sweden
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Research Services
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1 - 100 Employee
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Startup Mentor
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Jun 2022 - Present
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Grönska Stadsodling
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Sweden
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Food and Beverage Manufacturing
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1 - 100 Employee
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Chief Commercial Officer (CCO)
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Dec 2021 - Mar 2022
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Burger King®
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Restaurants
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300 - 400 Employee
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Marketing Director - Sweden & Denmark
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Mar 2019 - Aug 2021
- Overall responsible for marketing strategy, execution and results. - Responsible for Marketing Analytics, Innovation & Development, Brand & Marketing Communication. - Reporting to CEO. - Overall responsible for marketing strategy, execution and results. - Responsible for Marketing Analytics, Innovation & Development, Brand & Marketing Communication. - Reporting to CEO.
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British American Tobacco
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Italy
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Tobacco
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1 - 100 Employee
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Group Brand Manager
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Jul 2018 - Feb 2019
- Manages multinational brand team of seven (six different nationalities) responsible for implementing Global Drive Brand (BAT’s key strategic international brands globally) strategies across the Northern Europe Area. Reporting to Area Head of Brands. - Driving increased profitability in the Global Drive Brands portfolio through commercial awareness and team development.
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Country Manager Sweden
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Jan 2017 - Jun 2018
- Established a new Sweden team, moving office based roles to Copenhagen as part of a new above market area structure. - Managed 65+ employees, reported to area Head of Markets. - Delivered above stretch growth targets for both oral tobacco (snus) and cigarettes. Growing BAT snus market share from 8.9% to 11.6% and delivering 0,5% above cigarette share forecast.- Achieved record improvements in employee satisfaction during a turbulent year of change. 83% reporting that BAT had changed for the better within the last year and several key metrics (leadership, development, line of sight) more than doubled. Show less
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National Head of Field Force
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Jun 2015 - Dec 2016
- Managed a sales organisation of 50+ employees, reported to Sweden Head of Trade.- Identified and executed necessary team and structural changes.- Delivered significant improvements in sales, distribution capabilities, sales initiatives, store compliance and employee satisfaction.
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Key Account Manager
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Mar 2014 - May 2015
- Responsible for 20%+ of the Danish market across grocery, petrol and discount channels. - Implemented pay for compliance/performance programmes.
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Brand Development Manager
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Nov 2012 - Feb 2014
- Head agency contact and responsible for developing PRINCEBrand Manifesto, Brand Book and above market campaign developments.
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Business Development Manager
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Jan 2012 - Oct 2012
- Responsible for above market Trade Development projects,including online business development.
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Management Trainee
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Jun 2010 - Dec 2011
- Rotations in Brand Management, Sales, Strategic Planning &Insights, graduated with excellent ratings ahead of time.
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Swedish Chamber of Commerce for the UK
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United Kingdom
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Civic and Social Organizations
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1 - 100 Employee
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Head of Business Services
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May 2009 - May 2010
- Assisting companies with basic legal and tax advice, market research and business analysis. - Assisting companies with basic legal and tax advice, market research and business analysis.
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Marketing Manager
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Jun 2008 - Feb 2009
Launched and managed the Uppsala division of student website TagToTell.se, driving unique visitors, establishing partnerships and recruiting a local team. Launched and managed the Uppsala division of student website TagToTell.se, driving unique visitors, establishing partnerships and recruiting a local team.
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Project Leader
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Jul 2007 - Sep 2007
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Compricer AB
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Sweden
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Technology, Information and Internet
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1 - 100 Employee
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PR and Site Development
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Jan 2006 - Jan 2007
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Expekt.com
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Romania
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Legal Services
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Event Coordinator
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Jun 2005 - Nov 2005
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Silentium AB
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Sweden
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Advertising Services
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1 - 100 Employee
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Sales Representative
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2003 - 2004
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Swedish Armed Forces
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Armed Forces
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700 & Above Employee
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Military Police
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Sep 2002 - Jun 2003
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Education
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2004 - 2009
Uppsala University
Master's Degree, Master of Science in Business and Economics -
2008 - 2008
Grenoble Ecole de Management
Exchange, International Business -
2007 - 2007
Singapore Management University
Exchange, International Business
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