Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Supervisor, Media

  • Apr 2023 - Present



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Associate

  • Feb 2021 - Mar 2023

  - Work closely with clients and partners to plan and execute digital & OOH campaigns for the Acuvue Brands- Project manage programs from proposal stage though the wrap of the campaign, including creating a partnerconsideration set, evaluating RFPs, negotiating plans, activating campaigns and reporting- Manage day to day implementation, optimization, and performance of campaign activity includingauthorizations, budgets and reconciliation process- Host weekly status calls with internal SBUs & clients to align on all deliverables & manage all communications, ensuring all teams are aware of responsibilities for a given week- Implement new employee trainings on various platforms and processes, offering continued guidance & training sessions Show less

• Associate, Portfolio Management

  • Feb 2019 - Feb 2021

  - Assisted in the development of digital, programmatic, linear, print media plan options and recommendations- Maintained flowcharts in MediaTools, weekly pacing and monthly billing ensuring a smooth budget process- Constructed hyper targeted site list, leveraging comScore audience data & 3P engagement metrics to better align with the TIAA B2B audience’s consumption habits



IPG Mediabrands

• United States
• Advertising Services
• 500 - 600 Employee

• Corporate Communications Resident

  • Jun 2018 - Aug 2018

  • Helped in the external positioning to further IPG and IPG Mediabrands’ executives as thought leaders in the advertising technology space • Lead the creation of press briefings for executive leadership team in preparation of client and reporter meetings • Developed a branding and advertising pitch for Coca-Cola to reach an untapped audience and increase their sales among teenagers • Supported the Executive Director and Senior Associate, Corporate Communications develop Strategic communications messaging and positioning document to further IPG Mediabrands’ representation Show less