Daniel Scheuerman
Senior Communications Specialist at LPA, Inc.- Claim this Profile
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Bio
Irena Savakova
Dan transforms ideas into compelling story telling by pairing clarity of messaging with emotion provoking authenticity. I consider myself fortunate to be collaborating with Dan as I enjoy both the vibrancy of his writing and the process of brainstorming and ideation!
Cindy McCleary
Dan has been a partner and sounding board to me and my teams in the creation of press, brand and written word. Not only is he quickly able to find the interesting message he’s constantly on the lookout for new publications and the stories to contribute to the messaging.
Irena Savakova
Dan transforms ideas into compelling story telling by pairing clarity of messaging with emotion provoking authenticity. I consider myself fortunate to be collaborating with Dan as I enjoy both the vibrancy of his writing and the process of brainstorming and ideation!
Cindy McCleary
Dan has been a partner and sounding board to me and my teams in the creation of press, brand and written word. Not only is he quickly able to find the interesting message he’s constantly on the lookout for new publications and the stories to contribute to the messaging.
Irena Savakova
Dan transforms ideas into compelling story telling by pairing clarity of messaging with emotion provoking authenticity. I consider myself fortunate to be collaborating with Dan as I enjoy both the vibrancy of his writing and the process of brainstorming and ideation!
Cindy McCleary
Dan has been a partner and sounding board to me and my teams in the creation of press, brand and written word. Not only is he quickly able to find the interesting message he’s constantly on the lookout for new publications and the stories to contribute to the messaging.
Irena Savakova
Dan transforms ideas into compelling story telling by pairing clarity of messaging with emotion provoking authenticity. I consider myself fortunate to be collaborating with Dan as I enjoy both the vibrancy of his writing and the process of brainstorming and ideation!
Cindy McCleary
Dan has been a partner and sounding board to me and my teams in the creation of press, brand and written word. Not only is he quickly able to find the interesting message he’s constantly on the lookout for new publications and the stories to contribute to the messaging.
Experience
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LPA, Inc.
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United States
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Architecture and Planning
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400 - 500 Employee
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Senior Communications Specialist
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Dec 2022 - Present
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LEO A DALY
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Architecture and Planning
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500 - 600 Employee
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Public Relations Manager
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Aug 2014 - Feb 2023
• Direct strategic public relations activities to position Leo A Daly as an internationally recognized design firm and thought leader in 11 niche markets• Concept, pitch, write, and edit design stories across a wide range of mainstream, trade and social media outlets• Cultivate and maintain strong relationships with reporters, editors, external stakeholders, marketing staff, and in-house experts to produce inspiring earned-media, social, blog, and video content• Work with Director of Marketing and Chief Development Officer to craft and manage company voice and messaging• Coordinate nationwide team of creative professionals to develop and produce video content that meets strategic communications goals Show less
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Writer/Editor
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Aug 2014 - Feb 2017
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Freelance Writer
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Feb 2008 - Aug 2014
- Wrote business features and trend articles weekly on deadline - Learned quickly about new fields, concepts and trends - Forged and maintained relationships with editors and sources - Generated original story ideas and completed stories on assignment - Concepted, recorded, edited and promoted original podcast - Wrote business features and trend articles weekly on deadline - Learned quickly about new fields, concepts and trends - Forged and maintained relationships with editors and sources - Generated original story ideas and completed stories on assignment - Concepted, recorded, edited and promoted original podcast
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Deleted Scenes LLC
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Washington, District of Columbia, United States
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Co-Founder
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Jan 2005 - Aug 2014
- Cofounded and provided creative, PR and business leadership for critically acclaimed independent rock band - Managed relationships and creative partnerships among band members, managers, booking agents, record labels and PR agencies - Creating and implementing marketing and business communications plans to expand audience demographics, including contests, song and video premieres, websites, web apps, posters, advertising, merchandise, earned media spots, email lists, press releases, and album releases - Managed projects including brand-identity development, recording sessions, video and photo shoots, websites, social media platforms, art, and multimedia campaigns Show less
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National Endowment for the Humanities
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United States
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Government Administration
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100 - 200 Employee
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Editorial Assistant
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Feb 2007 - Feb 2008
- Wrote, copy-edited, and fact-checked feature articles and news content - Leveraged existing internal and external communications content for print magazine, Humanities - Planned and wrote feature articles and institutional news items - Wrote, copy-edited, and fact-checked feature articles and news content - Leveraged existing internal and external communications content for print magazine, Humanities - Planned and wrote feature articles and institutional news items
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Education
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University of Maryland College Park
English Language & Literature, Creative Writing