Experience

Truora Inc.

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Product Marketing Manager

  • 2022 - 2024

  Lead cross-functional teams to craft and execute 1 to few ABM strategies, increasing brand awareness by 30%. Spearhead go-to-market strategies, helping sales team to get 15% more qualified leads. Improve product-market fit through detailed user research, market analysis and compelling marketing assets. Achieved marketing milestone: Help the sales team secured 3 major clients, each contributing $35K MRR.

• Growth Marketing Hacker

  • 2021 - 2022

  Increased brand awareness by 25% through marketing campaigns for Digital Identity and WhatsApp Engagement BU. Launched +25 growth experiments across marketing, product, and user experience to identify scalable growth levers. Collaborated with design, content, and sales teams to produce and distribute effective marketing materials. Achieved marketing milestone: Validate and Co-developed the initial MVP idea for the a WhatsApp engagement solution, including market research, user interviews, UI/UX design, a video demo, and marketing campaigns to attract early adopters.

• Brand Manager

  • 2020 - 2021

  Managed brand presence across all channels, ensuring consistency and clarity in communicating the value prop. Led rebranding efforts that boosted brand recognition by 20%. Collaborated with sales and product teams to develop product guides, sales pitches, and marketing materials. Achieved marketing milestone: Successfully redesigned and implemented the entire website, achieving significant growth and brand recognition with a 25% increase in unique visits and a 10% improvement in Form Submission Rate.



Leal

• Colombia
• IT Services and IT Consulting
• 100 - 200 Employee

• Brand Specialist

  • 2019 - 2020

  Executed a comprehensive rebranding that enhanced brand recognition by 40%, ensuring consistency across all channels. Drove growth through email automation strategies, achieving a 20% increase in open rates. Collaborated closely with PMs and Product designers to ensure visual consistency across the mobile app and website. Achieved marketing milestone: Successfully launched an email-based referral campaign using automation tools, adding over 170 new merchants to the Latam's largest loyalty program.