Daniel Saenz
Omnichannel Regional Transformation Project Manager at Chloé- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Chloé
-
France
-
Retail Luxury Goods and Jewelry
-
700 & Above Employee
-
Omnichannel Regional Transformation Project Manager
-
Apr 2023 - Present
Manage the mapping, design, construction & implementation of the omnichannel strategy at a regional level with teams from Americas, Asia Pacific, China, Europe, Japan, Korea & Middle East, plus HQ. - Map the regional business requirements in collaboration with regional Managing Directors, Retail, Wholesale & Online teams - Design relevant catalogue of services to be launched in each market, channel & point of sale - Design ideal customer journey tailored for each market - Work with the regions on gathering expected revenues from existing and potential revenue streams - Lead WW monthly meeting to share project updates - Support the design and implementation of new regional and store P&L - Build benchmark analysis to identify industry best practices and target service catalogue - Build and update 3Y sales estimates across channels & POS Show less
-
-
-
L'Oréal
-
France
-
Personal Care Product Manufacturing
-
700 & Above Employee
-
Prada Business Development MBA Intern
-
Jun 2022 - Sep 2022
• Identify growth opportunities and help build the brand business plan. • Drive the Prada HQ fashion team in Milan in the management of fragrances distributed in all Prada fashion boutiques across the world. • Centralize brand pricing strategy and pack price architecture decisions (both existing SKUs & innovations). • Identify growth opportunities and help build the brand business plan. • Drive the Prada HQ fashion team in Milan in the management of fragrances distributed in all Prada fashion boutiques across the world. • Centralize brand pricing strategy and pack price architecture decisions (both existing SKUs & innovations).
-
-
-
BAT
-
United Kingdom
-
Tobacco Manufacturing
-
700 & Above Employee
-
Route to Market Manager
-
Dec 2020 - Dec 2021
-
-
Project Executive
-
Feb 2020 - Dec 2020
Incorporate new transformational business model in key cities in Argentina to grow in sales and increase profitability. Work with third party transformation consultants. Train project team to oversee the new way of work. Establish new processes with new business partners. Support strategic planning process that integrate new distributors.-Successfully helped implement new business partner in Mendoza, Cordoba and Rosario.
-
-
Sales Area Manager
-
Jul 2018 - Feb 2020
Ensured that objectives of revenue, volume, availability/visibility are achieved. Monitor compliance with trade marketing agreements in retail outlets. Ensure that all outlets are compliant with established price of products. 12 direct reports including sales representatives, trade marketing representatives, and logistic operators. Train Territory Team and trade partners and aligned with BAT’s International Marketing Standards and all Corporate Guidelines. Develop join annual business plan.- Successfully changed commercial business strategy from direct sales to indirect sales through a distributor, which helped grow sales from $9million to $9.5million in 2019 in a shrinking market.- Successfully increased coverage of clients (retail outlets) from 3000 to 3500 by developing new business partners.- Decreased employee turnover from 55% to 12% by reducing number of clients that did not drive revenue growth, resulting in reduction in working hours and increased sales team satisfaction.- Successfully administered trade marketing budget, with zero over-expenditures. Show less
-
-
-
Procter & Gamble
-
United States
-
Manufacturing
-
700 & Above Employee
-
Key Account Manager South Unit
-
Jul 2016 - Jun 2018
Manage business relationship with major south unit distributors. Developed distribution, pricing, shelving, and merchandising strategies. Created and led delivery of P&G’s in-market strategies, positioning P&G Brands to win. Derive insights from data to create winning selling propositions to a wide variety of customers, from retailers, distributors and wholesalers. Guarantee the correct use of budgets and promotional funds. Develop joint annual business plan.- Grew sales from US$28M to US$31M by increasing exclusive salesforce in top distributors and ensuring multi-brandcoverage.- Increased market share in shampoo category by +4pp and +7pp by hiring and training new sales team for under-developedcategories.- Increased numeric distribution from 45pts to 56pts through successful launches in laundry and diapers category. Show less
-
-
Account Manager
-
Aug 2015 - Jun 2016
Built winning partnerships with wholesalers to deliver volume/sales goals. Deliver sales/volume and sales fundamentals (distribution, pricing, displays, features, shelf, OOS) in wholesalers. Customer profitability tracking and recommendations.- Grew sales from $5million to $5.4million by gaining a new business partner.- Helped turnaround unprofitable client that represented $1million of annual sales by helping to develop a payments plan with finance area.- Developed a joint business plan with biggest client within assigned portfolio that helped increased purchases from $1.5M annually to $1.7M. Won Gold Award: Go to market value creation (annual recognition) thanks to this accomplishment. Show less
-
-
-
The Coca-Cola Company
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Revenue Growth Management Trainee
-
Sep 2013 - Apr 2015
Supported analysis and follow up of RGM strategies in every TFU countries (Peru, Bolivia, Paraguay & Uruguay). - Helped develop and execute 2013 business plan, increasing revenue by 4% and helped gain +2points of market share. - Woodruff Cup 2013 for best Coca-Cola franchise in the world was awarded to 60-person TFU Franchise. Supported analysis and follow up of RGM strategies in every TFU countries (Peru, Bolivia, Paraguay & Uruguay). - Helped develop and execute 2013 business plan, increasing revenue by 4% and helped gain +2points of market share. - Woodruff Cup 2013 for best Coca-Cola franchise in the world was awarded to 60-person TFU Franchise.
-
-
-
GE
-
United States
-
Industrial Machinery Manufacturing
-
700 & Above Employee
-
Commercial Intern
-
Sep 2012 - Aug 2013
Support in the Commercial area: - Worked with Regional Manager to develop business strategy development - Measured distribution channels through Balance Score Cards - Coordinate activities with Sales & Marketing team for win/loss analysis Support in the Commercial area: - Worked with Regional Manager to develop business strategy development - Measured distribution channels through Balance Score Cards - Coordinate activities with Sales & Marketing team for win/loss analysis
-
-