Daniel Russo
Account Manager at RiverGuide- Claim this Profile
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Bio
Experience
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RiverGuide
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United States
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Marketing Services
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1 - 100 Employee
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Account Manager
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Oct 2022 - Present
Responsible for turning data into actionable marketing strategy for our Amazon clients. I help clients define their goals, budget, and make decisions to grow their Amazon stores. Responsible for ad strategy and optimization, as well as deciding where to allocate tens of thousands of dollars in monthly advertising spend. Responsible for turning data into actionable marketing strategy for our Amazon clients. I help clients define their goals, budget, and make decisions to grow their Amazon stores. Responsible for ad strategy and optimization, as well as deciding where to allocate tens of thousands of dollars in monthly advertising spend.
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Pennington Creative
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United States
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Advertising Services
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1 - 100 Employee
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SEO Writer
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Aug 2021 - Nov 2022
Responsible for writing SEO friendly articles, website copy, and pages. Frequently write content according to client requirements, matching website tone while adhering to SEO best practices. Responsible for writing clickable, engaging content that compliments clients' business goals and improves search rankings. Responsible for writing SEO friendly articles, website copy, and pages. Frequently write content according to client requirements, matching website tone while adhering to SEO best practices. Responsible for writing clickable, engaging content that compliments clients' business goals and improves search rankings.
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Upwork
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United States
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Software Development
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700 & Above Employee
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SEO Writer and Editor
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May 2017 - Apr 2022
Worked directly with clients to write, proofread and edit copy for various mediums. Responsible for delivering work that was SEO friendly (keywords, readability, links). Developed copy and edits for various news articles, blog posts, crowdfunding profiles, and edit product manuals. Learned how to quickly and effectively balance multiple projects at once, while communicating with clients to fulfill their business objectives. Worked directly with clients to write, proofread and edit copy for various mediums. Responsible for delivering work that was SEO friendly (keywords, readability, links). Developed copy and edits for various news articles, blog posts, crowdfunding profiles, and edit product manuals. Learned how to quickly and effectively balance multiple projects at once, while communicating with clients to fulfill their business objectives.
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Trilogy Education
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United States
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Education Administration Programs
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200 - 300 Employee
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Digital Marketing Assistant Instructor
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Oct 2021 - Mar 2022
With other instructional staff, assisted in teaching digital marketing concepts to a class of 30 students. Helped said students understand complex marketing concepts and prepare themselves for a career in digital marketing. Single-handedly taught units on WordPress and SEO. Responsible for grading assignments and ensuring students are comfortable with concepts related to SEO, Google Analytics, CMS platforms, and content strategies. With other instructional staff, assisted in teaching digital marketing concepts to a class of 30 students. Helped said students understand complex marketing concepts and prepare themselves for a career in digital marketing. Single-handedly taught units on WordPress and SEO. Responsible for grading assignments and ensuring students are comfortable with concepts related to SEO, Google Analytics, CMS platforms, and content strategies.
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Galco
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United States
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Automation Machinery Manufacturing
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1 - 100 Employee
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Data Content Assistant
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Nov 2020 - Feb 2022
- Responsible for getting product data from the manufacturer onto the company's website accurately and efficiently. - Working in a team of other data specialists to ensure product launches are carried out with ease. - Responsible for getting product data from the manufacturer onto the company's website accurately and efficiently. - Working in a team of other data specialists to ensure product launches are carried out with ease.
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Coconut Gallery
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Warkworth, Auckland, New Zealand
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Marketing Intern
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Jan 2020 - May 2020
- Tasked with managing and increasing the fashion brand's social media presence. Improved their Shopify site's SEO to make their brand more noticeable on search engines. Also developed a mailing list for the company using Mailchimp. - Made frequent, engaging posts on Facebook and used their built-in analytics (including Google Analytics) to increase engagements and CTR. Ran contests on social media to promote sales. - Developed and oversaw the printing/installation of copy for sales and promotions. - Participated in meetings regarding marketing strategy, and traveled across the country to assist in product promotion at markets/trade shows. Show less
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L.L.Bean
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Oct 2018 - Jan 2020
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Boss Kids Primary School
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Zhaoqing, Guangdong
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Teaching Assistant
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Jun 2018 - Aug 2018
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Education
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University of Detroit Mercy
Bachelor's degree, Business Administration, Marketing Concentration