Daniel Puiatti

Senior Digital Media Specialist and Digital Media team lead at Ontario College of Teachers
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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5.0

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Wendy Quon, CSPO, CMP, ITIL, CSM®, PMP, MEd

It is my distinct pleasure to provide this recommendation for Daniel. Daniel works in the Communication unit in a tight-knit digital media team of three. He possesses extensive knowledge and passion for all things digital media, marketing, and communications, and with a fondness for HTML and CSS. Further, he possesses great knowledge in creating digital media with the required accessibility standards. He is daring, adventurous, creative and a hard-working professional who will get the job done under strong pressures against time-sensitive deadlines and ongoing projects. It is without reserve that I would recommend him in any role that calls for multiple challenges, a need for excellent communication, technological skills and leadership.

Christina Wang

Dan was inspiring to work with as he continuously had new ideas and pioneered social media initiatives at the College. He is great at multitasking and knowledgeable on a number of topics in the digital media space, including advertising and analytics. Dan brings a positive outlook to any team.

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Credentials

  • Ethical Hacking
    Udemy
    Nov, 2021
    - Nov, 2024
  • Foundations of Digital Communications Strategy & Social Media
    University of Toronto
  • Emotional Intelligence
    KnowledgeHut
  • Foundations of Project Managment
    University of Toronto
  • Google Analytics Platform Principles
    Google
  • Machine Learning in JavaScript with TensorFlow.js
    Udemy
  • Modern JavaScript From The Beginning
    Udemy
  • Negotiation
    George Brown College
  • Power Searching with Google
    Google
  • The Complete JavaScript Course
    Udemy
  • The Complete Web Developer
    Udemy

Experience

    • Canada
    • Public Safety
    • 200 - 300 Employee
    • Senior Digital Media Specialist and Digital Media team lead
      • Jun 2022 - Present

      • Led digital media strategy, platforms, and analytics as Team Lead, managing a core team and temporary staff to achieve organizational objectives.• Fostered collaboration and integration among College units, enhancing cross-functional teamwork and overall success.• Cultivated a skilled team through targeted training and development programs, aligning with industry best practices and emerging technologies.• Streamlined approval processes for digital products, devised project strategies, and provided strategic counsel as a digital thought leader and subject matter expert (SME).• Enhanced the College's digital media impact by developing and promoting strategic initiatives, overseeing content distribution, and leveraging data-driven insights.• Spearheaded modernization efforts, improving digital processes and systems for enhanced efficiency and effectiveness.• Expanded the skills and capabilities of the digital media team by training staff on front-end web development best practices, fostering a more versatile workforce.• Identified skill and talent gaps across the College and helped train staff to fill these gaps in areas such as AODA, front-end web development, and project management, promoting a more capable and well-rounded team.• Optimized workflows through task automation, allowing the team to focus on higher-value tasks.• Introduced cost savings by eliminating outdated and inefficient systems, streamlining operations for enhanced performance.• Established process documentation standards to ensure consistent and error-free digital media management.• Showcased expertise in digital media strategy, analytics, and project management, while educating internal clients on digital technologies.• Curated and distributed engaging content across multiple channels, captivating an audience of over 1 million Ontarians. Show less

    • Digital Media Specialist
      • Jun 2020 - Jun 2022

      • Streamlined workflows within the Communication Unit, focusing on social media content creation, email design, and website accessibility.• Trained and led cross-functional teams in large-scale digital publishing and social media marketing initiatives.• Acted as a subject matter expert for the Digital Media Team in front-end development, responsive design, and accessibility.• Oversaw various project timelines and client expectations, including the quarterly online edition of the College's primary publication and the annual AODA evaluation of over 500 PDFs.• Established Standard Operating Procedures, trained staff on their execution, and coordinated daily social media content creation and paid advertising campaigns.• Demonstrated expertise in HTML, CSS, JavaScript, front-end development, responsive design, accessibility, and social media advertising. Showcased proficiency in Google Analytics, Sitecore, Sharepoint, Listserv, SproutSocial, and Facebook/Twitter Analytics.• Contributed to the College's digital media success by identifying workflow enhancements, managing cross-functional teams, and devising project management plans and workback schedules.• Analyzed and reported on organic and paid social media campaigns to inform strategic decision-making and planning.• Developed, implemented, and maintained UI improvements for better user experience and accessibility.• Leveraged AdSense advertising and revenue generation models to support the College's financial goals.• Introduced cutting-edge tools for social media management and front-end web development, optimizing efficiency and performance. Show less

    • Digital Media Specialist
      • Feb 2016 - Jun 2020

      Please see the permanent full-time description above.

    • Canada
    • Media Production
    • Online Editor/Web Developer
      • Oct 2012 - Feb 2016

      • Managed all online content and social media activities, including formatting, scheduling, performance reporting, and budget management. • Conducted research and consulted on online campaigns, identified and presented digital opportunities to internal stakeholders, and wrote articles and promotional copy. • Administered web properties, including making adjustments to CSS/HTML/JavaScript and managing Google AdSense campaigns. • Sourced, edited, formatted, and optimized all online content for search engines, and created and managed a monthly editorial calendar. • Monitored and curated content for daily engagement and growth across social media channels. • Wrote and scheduled a monthly newsletter, and fact-checked and edited content for the print magazine. • Assisted with sourcing images for print content. • Expert in content creation, social media management, and web property administration, with strong skills in formatting, scheduling, performance reporting, budget management, and fact-checking. • Proficient in Joomla CMS, Google Analytics, Google Tag Manager, and Google AdSense. • Contributed to the success of the company's online and social media efforts by sourcing and formatting high-quality content, managing social media advertising activities, conducting research and consulting on campaigns, and administering web properties. • Drove engagement and growth across social media channels, and provided valuable insights and recommendations for future campaigns. Show less

    • Canada
    • Fundraising
    • 300 - 400 Employee
    • Communications Coordinator
      • Jan 2012 - Jul 2012

      • Successfully planned and coordinated two signature education events at the Toronto Reference Library, overseeing promotion and execution. • Provided media relations support through daily monitoring, drafting media advisories, pitching stories to journalists, and compiling analytics. Coordinated media relations special projects, including a Toronto Star Special Section and research for foundation stakeholders. • Wrote, edited, and updated print and digital content for the SickKids Foundation website, blog, and newsletter. Copy-edited internal and external documents, including the 2012 Annual Report, ensuring accuracy, consistency, and adherence to brand guidelines. • Generated daily social media content for @SickKids on Twitter, creating a strong online presence and driving engagement with the foundation's mission and initiatives. • Completed projects in a timely manner with exceptional attention to detail and provided general administrative support for the Communications team, ensuring that all team members had the necessary resources and materials to accomplish their goals. • Developed and maintained strong relationships with media and external stakeholders, cultivating productive and collaborative partnerships that advanced the foundation's mission and raised its profile in the community. Show less

    • Canada
    • Hospitals and Health Care
    • 700 & Above Employee
    • Communications Intern
      • Aug 2011 - Jan 2012

      • Drafted briefing reports for parliamentary sessions at the provincial and federal level, providing key information and recommendations to foundation stakeholders and contributing to evidence-based policy-making. • Edited and updated print and digital content for the SickKids website and newsletter, ensuring accuracy, consistency, and adherence to brand guidelines. • Created engaging and interactive web pages using Rhythmix/Percussion CMS, delivering effective and user-friendly online experiences for website visitors. • Copy-edited internal and external publications, including reports, presentations, and speeches, ensuring that all content was error-free and met high editorial standards. • Provided general support duties, including escorting media, compiling lists of target bloggers for pitch campaigns, coordinating event availability for SickKids VIPs, and scouting and researching potential event venues. Successfully managed multiple tasks and priorities, delivering high-quality results under tight deadlines. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Telemarketer
      • Jun 2010 - Jan 2011

      • Managed the external communications workflow for multiple clients on a daily basis, ensuring that all communications were handled efficiently, effectively, and to a high standard. • Maintained regular contact with C-Level Executives through phone calls and email, building strong and productive relationships and providing valuable insights and recommendations to enhance client communications. • Responded to client communications in a timely and professional manner, providing accurate and informative responses that met client needs and exceeded expectations. • Worked with the rest of the team to ensure that all client communications were handled efficiently and effectively, providing support and guidance as needed to improve team performance and ensure the successful delivery of client projects. • Developed and implemented strategies for improving the overall quality of client communications, identifying opportunities for improvement and delivering effective and measurable solutions. • Maintained accurate and up-to-date records of all client communications, ensuring that all team members had access to the latest information and insights to drive successful client projects. Show less

    • Communications and Policy Research Assistant
      • Mar 2010 - Oct 2010

      • Conducted extensive secondary research for policy issues using Google Scholar, government municipality databases, and University of Toronto Research Portal, providing critical insights and analysis to support evidence-based policy-making. • Delivered issue and briefing notes containing analysis of research, presenting follow-up options notes to the campaign team and mayoral candidate George Smitherman. • Assisted with managing and optimizing George Smitherman's Facebook and Twitter social media pages, creating engaging and shareable content and maximizing publicity for the campaign. • Coordinated meetings with focus group leaders after social media events, synthesizing collected information and providing valuable insights into voter preferences and concerns. • Successfully managed multiple tasks and priorities, delivering high-quality results under tight deadlines and providing critical support to the campaign team and mayoral candidate. Show less

    • Canada
    • Food & Beverages
    • 400 - 500 Employee
    • Barista
      • 2008 - 2010

      • Provided exceptional customer service to all guests visiting the cafe, creating a welcoming and friendly atmosphere that kept customers coming back. • Prepared and served a variety of hot and cold beverages, including coffee, tea, and smoothies, ensuring that all products were made to the highest standards and met customer expectations. • Took orders and processed payments accurately and efficiently using a point-of-sale system, providing quick and hassle-free service to all customers. • Trained new staff on company policies and procedures, as well as best practices for customer service and coffee preparation, ensuring that all team members were equipped with the knowledge and skills to deliver excellent service. • Maintained a clean and organized work environment, including washing dishes, sweeping and mopping the floor, and restocking supplies, creating a comfortable and inviting space for customers to relax and enjoy their beverages. • Assisted with inventory management, including placing orders for supplies and keeping track of inventory levels, ensuring that all products were available and fresh. • Helped to create a welcoming and inviting atmosphere for guests, greeting customers and engaging in friendly conversation, building a strong and loyal customer base. • Followed all food safety and hygiene guidelines to ensure the quality and safety of all products served to guests, ensuring that customers could enjoy their beverages with confidence. Show less

    • Canada
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • Telemarketer
      • 2007 - 2008

      • Conducted outbound calls to potential customers to promote and sell credit card insurance products, utilizing a customer-focused approach to build trust and rapport with customers. • Built and maintained strong relationships with clients, providing exceptional customer service to ensure customer retention and satisfaction. • Used a variety of sales techniques and strategies to successfully close sales and meet or exceed sales quotas, demonstrating strong communication and negotiation skills. • Utilized a customer relationship management system to track and manage sales leads and customer interactions, ensuring that all customer data was accurate and up-to-date. • Demonstrated a strong understanding of credit card insurance products and was able to effectively educate potential customers on the benefits and features, creating a compelling sales pitch that resonated with customers. • Maintained accurate and up-to-date records of sales and customer interactions using company software, providing valuable insights and data to the sales team and company leadership. • Participated in ongoing training and development programs to enhance sales skills and stay up-to-date on company policies and procedures, ensuring that all sales representatives were equipped with the knowledge and skills to succeed. Show less

  • Timothy's World Coffee
    • Toronto, Ontario, Canada
    • Barista
      • 2005 - 2008

      • Provided exceptional customer service to all guests visiting the cafe, creating a warm and welcoming atmosphere that kept customers coming back. • Prepared and served a variety of hot and cold beverages, including coffee, tea, and smoothies, ensuring that all products were made to the highest standards and met customer expectations. • Took orders and processed payments accurately and efficiently using a point-of-sale system, providing quick and hassle-free service to all customers. • Trained new staff on company policies and procedures, as well as best practices for customer service and coffee preparation, ensuring that all team members were equipped with the knowledge and skills to deliver excellent service. • Maintained a clean and organized work environment, including washing dishes, sweeping and mopping the floor, and restocking supplies, creating a comfortable and inviting space for customers to relax and enjoy their beverages. • Assisted with inventory management, including placing orders for supplies and keeping track of inventory levels, ensuring that all products were available and fresh. • Helped to create a welcoming and inviting atmosphere for guests, greeting customers and engaging in friendly conversation, building a strong and loyal customer base. • Followed all food safety and hygiene guidelines to ensure the quality and safety of all products served to guests, ensuring that customers could enjoy their beverages with confidence. Show less

    • Retail
    • 500 - 600 Employee
    • Customer Service Representative
      • 2003 - 2004

      • Provided exceptional customer service to all guests visiting the store, creating a welcoming and friendly atmosphere that kept customers coming back. • Assisted customers with product selection and answered questions about products and services, demonstrating a deep knowledge of the store's offerings and a commitment to meeting customer needs. • Processed sales transactions accurately and efficiently using a point-of-sale system, providing quick and hassle-free service to all customers. • Maintained a clean and organized work environment, including restocking shelves and cleaning up spills, ensuring that the store was always presentable and safe for customers. • Assisted with inventory management, including placing orders for products and keeping track of inventory levels, ensuring that all products were available and fresh for customers. • Helped to create a welcoming and inviting atmosphere for guests, greeting customers and engaging in friendly conversation, building a strong and loyal customer base. • Followed company policies and procedures to ensure the safety and security of all customers and products in the store, providing a safe and secure shopping experience for all. • Participated in ongoing training and development programs to enhance customer service skills and stay up-to-date on company policies and procedures, ensuring that all customer service representatives were equipped with the knowledge and skills to provide exceptional service. Show less

Education

  • University of Toronto
    Honours Bachelor of Arts and Sciences, Double Major in Political Science / Philosophy
    2005 - 2009
  • Centennial College
    Certificate, graduated with honours, Corporate Communications and Public Relations
    2011 - 2011

Community

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