Daniel Narcizo Pereira

CEO at Instituto Embelleze Oficial
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Portuguese Native or bilingual proficiency

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Trabalhar com o Daniel foi um divisor de águas para mim. Fazer parte do seu time de alta performance me motivou e transformou meu mindset. Tive a oportunidade de aprimorar meus conhecimentos técnicos e ter mais base analítica. Tivemos muitos desafios ao longo dessa jornada, mas todos eles foram superados com a ajuda do Daniel, que na minha opinião é um líder inspirador. No futuro espero ter a oportunidade de trabalhar ao seu lado novamente.

Daniel is a leader that never runs out of energy. I really admire his ability to manage and orchestrate different areas, topics and teams. His technical knowledge and vision focused on business strategies has allowed him to achieve important results for the company. It was a pleasure to work with him!

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Experience

    • Brazil
    • Professional Training and Coaching
    • 300 - 400 Employee
    • CEO
      • Feb 2020 - Present

    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Media and Digital Marketing Director
      • Oct 2014 - Feb 2020

      I'm responsible for leading Kroton's digital sales transformation, unifying online media, offline and e-commerce into a 360º strategy.Currently I have the challenge to lead an multidisciplinary team, focused on expanding digital sales and inbound, putting in place actions such as Marketing Automation, Marketing Mix Optimization, CRM, Data Analytics, DMP, Mobile, A/B Testing, Personalization, Resellers, etcMain Achievements: After the implementation of the Digital Performance Room, we reached 18% growth year over year on digital channel intakes.Until Mar/16 I piled up the function of Retention Manager, When we could expand the area scope to a complete relationship solution with our customers, that became the current permanence directorship.

    • Sales Development Manager
      • Aug 2012 - Nov 2014

      I was responsible for creating this function at Kroton, being responsible for the potential market model, portfolio, variable compensation policy, sales force automation, ROI for sales channels and initiatives. I was also responsible for marketing intelligence, implementing competition monitoring, market KPI's and pricing.Main Achievement: Pricing project for intakes, with Bain Company, that brought an additional margin of over 2 p.p.

    • United States
    • Financial Services
    • 700 & Above Employee
    • GTS Brazil Planning & Controls Head
      • Jan 2012 - Aug 2012

      Reporting to the corporate products MD and to the regional office, I was responsible for the restructuring on the products portfolio, launching of the corporate card and prepaid cards and for the guest auditing on the segment.Main Achievement: New prepaid card for corporate segment, increasing product penetration on existing clients.

    • Planning & Analysis Manager - Corporate Banking
      • Mar 2010 - Feb 2012

    • Financial Planning Specialist
      • Jul 2008 - Mar 2010

    • Senior Financial Planning Analyst - Retail Banking
      • Jan 2004 - Sep 2008

Education

  • Harvard Business School
    Executive Education, Marketing Strategy
    2017 - 2017
  • Université Pierre Mendès-France (Grenoble II)
    MBA, Economics
    2006 - 2008

Community

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