Partner

• Aug 2021 - Present

Head of Paid Media

• Jan 2021 - Present

Oversee paid media strategy across all clients; Maintain client relations and communication; Develop new channels for the paid media team; Expand freelancing network to increase paid media team capacity.

Traffic & Acquisition Manager

• Nov 2019 - Jan 2021

Manage a team of in-house and freelancing ppc specialists to collaborate on various digital paid media marketing accounts; Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients;Present paid media campaigns strategies and results to clients. Show less

Digital Paid Media Specialist

• Sep 2018 - Oct 2019

Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients;Present paid media campaigns strategies and results to clients. Show less

Digital Marketing Specialist

• Jan 2018 - Aug 2018

Conduct market research to find answers about consumer requirements, habits and trends; Brainstorm and develop ideas for creative marketing campaigns; Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.); Liaise with external vendors to execute promotional events and campaigns; Collaborate with the research & development department and the IT department to coordinate marketing efforts, Plan and execute initiatives to reach the target audience through appropriate channels (search, social media, e-mail, newspapers, TV, radio etc.); Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies; Undertake individual tasks of a marketing plan as assigned. Show less

Web Communications Assistant

• Jan 2017 - Aug 2017

Draft both original content and content developed by colleagues for the McGill.ca (including page modifications, upcoming events, news stories, information for University Projects, etc).; Ensure that the McGill website and all hyperlinked content is accurate and up-to-date; Design and implement improvements to the architecture and features of McGill affiliated websites in consultation with different apartments to ensure that their websites are clear and accessible for users; Work with McGill IT staff to fix any problems that arise with the McGill.ca; Provide technical support for students and faculty members on any web-related side projects; Edit size and shape of photos and occasionally produce simple graphics to fit with website design and/or social media; Keep apprised of McGill Website Management System (WMS) updates, policies, and newly released features which can be applied to the McGill.ca; Use Google Analytics to produce website traffic reports to different departments and to check the accessibility of McGill.ca Show less