Experience

SAKAI America, Inc.

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Product Training & Marketing Manager

  • Jul 2022 - Present

  • Responsible for developing & executing SAKAI messaging on all marketing channels: web, digital advertising, social media, print advertising, trade shows, traditional collateral, promotional goods etc. • Support dealer marketing initiatives & equip dealer partners with the tools to successfully sell Sakai machines. • Responsible for launching new product, sales, & maintenance training initiatives for dealers and employees. • Responsible for developing & executing SAKAI messaging on all marketing channels: web, digital advertising, social media, print advertising, trade shows, traditional collateral, promotional goods etc. • Support dealer marketing initiatives & equip dealer partners with the tools to successfully sell Sakai machines. • Responsible for launching new product, sales, & maintenance training initiatives for dealers and employees.



Mohawk Industries

• United States
• Textile Manufacturing
• 700 & Above Employee

• Special Goods Website & Reporting Analyst

  • 2019 - 2022

  • Grew annual e-commerce revenue 338% w/ existing budget by implementing SEO, overhauling SEM, & expanding product mix. • Launched, optimized, & fully operated new $12M inventory e-commerce website, MohawkFactoryOutlet.com • Developed hundreds of SAP inventory / sales reports and automated others, empowering management & freeing wasted staff hours. • Grew annual e-commerce revenue 338% w/ existing budget by implementing SEO, overhauling SEM, & expanding product mix. • Launched, optimized, & fully operated new $12M inventory e-commerce website, MohawkFactoryOutlet.com • Developed hundreds of SAP inventory / sales reports and automated others, empowering management & freeing wasted staff hours.



Porsche Cars North America

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Product Analyst / Product Specialist

  • 2017 - 2019

  • Generated $300k+ on-top vehicle option dollars annually by consulting on vehicle design directly with top customers.• Composed product option training documentation and trained department consultants & central US dealer employees.• Launched, managed, and curated a bespoke vehicle options gallery mobile website for dealer sales consultation use.

• Delivery Experience Coordinator

  • 2015 - 2017

  • Orchestrated 800+ overseas client vehicle delivery experiences by interfacing with multiple departments / vendors.• Revamped program marketing materials including web copy, customer / dealer communications and promotional kits.• Promoted, co-coordinated and co-hosted a new annual exclusive multi-day group vehicle delivery event in Germany.



United States Marine Corps

• United States
• Armed Forces
• 700 & Above Employee

• United States Marine

  • 2013 - 2017

  • Meritoriously promoted. • Maintained secret level security clearance. • Maintained expert rifle qualifications. • Maintained high first class fitness scores. • Maintained high first class combat fitness scores. • Graduated top of class honor graduate with first known perfect score on all applicable MOS tests. • Awarded "Warrior's Award" for leadership as Squad Leader in MOS school. • Meritoriously promoted. • Maintained secret level security clearance. • Maintained expert rifle qualifications. • Maintained high first class fitness scores. • Maintained high first class combat fitness scores. • Graduated top of class honor graduate with first known perfect score on all applicable MOS tests. • Awarded "Warrior's Award" for leadership as Squad Leader in MOS school.



CrossLink Professional Tax Solutions

• United States
• Software Development
• 1 - 100 Employee

• Field Marketing

  • 2011 - 2015

  • Developed optimized content and technical SEO tactics resulting in first page Google positions for top keywords. • Pioneered and administered the first social media marketing for 2 brands including regular content generation. • Represented marketing team regionally via trade shows, Salesforce lead management, office branding and sales team support. • Developed optimized content and technical SEO tactics resulting in first page Google positions for top keywords. • Pioneered and administered the first social media marketing for 2 brands including regular content generation. • Represented marketing team regionally via trade shows, Salesforce lead management, office branding and sales team support.



Wolters Kluwer Tax & Accounting US

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Web Marketing Manager

  • 2010 - 2011

  • Launched 3 multi-million hit website redesigns including personally conducting content writing and all SEO / HTML.• Pioneered the first digital marketing for 2 brands: email marketing, search engine marketing and online advertising.• Established ground-up social media presences for 3 brands on Facebook, Twitter, YouTube, Blogger and LinkedIn.

• Senior Marketing Specialist

  • 2005 - 2010

  • Composed 100+ marketing collateral pieces including brochures, flyers, letters and other print / digital materials.• Executed 50+ direct mail campaigns including copy writing, print coordination, mailing lists, tracking and reporting.• Reimagined all components of the annual software product packaging, saving tens of thousands every year.