Daniel Loots
Marketing Manager at Team EF Coaching- Claim this Profile
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Italian Professional working proficiency
Topline Score
Bio
Dean Maskell
I would recommend Daniel to any business, especially retail, leisure and sports, who needs to improve their brand, social marketing communications. Daniel was pivotal in starting Wiggle social media presence and rapidly increasing their following. He also managed expanding the social media offering to multiple languages. Since Wiggle he has expanded his skills and experience to cover brand and PR. Finally, Daniel is a genuinely nice guy and a pleasure to work with. I would hire him again for sure.
Emma Jefferies
Daniel was an asset to the Farrow & Ball marketing team. He is an accomplished marketeer with a varied skill set. He has a positive, energetic approach and a great eye for detail. I can highly recommend Daniel.
Dean Maskell
I would recommend Daniel to any business, especially retail, leisure and sports, who needs to improve their brand, social marketing communications. Daniel was pivotal in starting Wiggle social media presence and rapidly increasing their following. He also managed expanding the social media offering to multiple languages. Since Wiggle he has expanded his skills and experience to cover brand and PR. Finally, Daniel is a genuinely nice guy and a pleasure to work with. I would hire him again for sure.
Emma Jefferies
Daniel was an asset to the Farrow & Ball marketing team. He is an accomplished marketeer with a varied skill set. He has a positive, energetic approach and a great eye for detail. I can highly recommend Daniel.
Dean Maskell
I would recommend Daniel to any business, especially retail, leisure and sports, who needs to improve their brand, social marketing communications. Daniel was pivotal in starting Wiggle social media presence and rapidly increasing their following. He also managed expanding the social media offering to multiple languages. Since Wiggle he has expanded his skills and experience to cover brand and PR. Finally, Daniel is a genuinely nice guy and a pleasure to work with. I would hire him again for sure.
Emma Jefferies
Daniel was an asset to the Farrow & Ball marketing team. He is an accomplished marketeer with a varied skill set. He has a positive, energetic approach and a great eye for detail. I can highly recommend Daniel.
Dean Maskell
I would recommend Daniel to any business, especially retail, leisure and sports, who needs to improve their brand, social marketing communications. Daniel was pivotal in starting Wiggle social media presence and rapidly increasing their following. He also managed expanding the social media offering to multiple languages. Since Wiggle he has expanded his skills and experience to cover brand and PR. Finally, Daniel is a genuinely nice guy and a pleasure to work with. I would hire him again for sure.
Emma Jefferies
Daniel was an asset to the Farrow & Ball marketing team. He is an accomplished marketeer with a varied skill set. He has a positive, energetic approach and a great eye for detail. I can highly recommend Daniel.
Credentials
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Health & Safety for Production Cast & Crew
The Walt Disney CompanyJul, 2021- Oct, 2024 -
Certified digital marketing professional
Digital Marketing InstituteMay, 2021- Oct, 2024 -
Drone Masterclass
UAVHUBFeb, 2021- Oct, 2024 -
Coding Challenge
Code InstituteJan, 2021- Oct, 2024 -
Fundimentals of Digital Marketing
GoogleJan, 2021- Oct, 2024 -
Introduction to Screenwriting
University of East AngliaJan, 2021- Oct, 2024 -
HETV Locations Management
ScreenSkillsNov, 2020- Oct, 2024 -
Crisis Management
AB MediaAug, 2017- Oct, 2024 -
GDPR foundation course
IT Governance LtdAug, 2017- Oct, 2024 -
Writing for the web
Specialist Training InternationalJul, 2011- Oct, 2024 -
Inbound Marketing
HubSpotJun, 2011- Oct, 2024 -
The Public Relations Course
Specialist Training InternationalApr, 2011- Oct, 2024 -
A2 Certificate of Competency
CAA International (UK CAA)Jan, 2021- Oct, 2024 -
Content Marketing Certification
HubSpot AcademyApr, 2021- Oct, 2024 -
Coronavirus Basic Awareness on Production Training
ScreenSkillsMar, 2021- Oct, 2024 -
Coronavirus basic awareness on production training
ScreenSkillsSep, 2020- Oct, 2024 -
Advanced Google Analytics
GoogleJun, 2018- Oct, 2024 -
Google Analytics for beginners
GoogleJun, 2018- Oct, 2024 -
Google Tag Manager Fundamentals
GoogleJun, 2018- Oct, 2024 -
Google AdWords Fundamentals
GoogleJun, 2018- Oct, 2024 -
Google AdWords Mobile Certification
GoogleJun, 2018- Oct, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2016- Oct, 2024 -
Google AdWords certification - search advertising
GoogleNov, 2016- Oct, 2024
Experience
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Team EF Coaching
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United States
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Spectator Sports
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
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Digital Marketing Manager
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Nov 2021 - May 2022
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Ticketer
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Estonia
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Events Services
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1 - 100 Employee
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Marketing Manager
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Jun 2021 - Nov 2021
Responsible for digital content and communications as well as branding. Designed brand, logo and assets for Ticketer Group. Produced graphics, advertising, packaging and animation for Ticketer. Developed product information articles and social media content. Responsible for digital content and communications as well as branding. Designed brand, logo and assets for Ticketer Group. Produced graphics, advertising, packaging and animation for Ticketer. Developed product information articles and social media content.
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Lucasfilm
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United States
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Entertainment Providers
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700 & Above Employee
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Locations Assistant (PLT Productions)
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Jul 2021 - Jul 2021
Locations work on Lucasfilm's PLT. Locations work on Lucasfilm's PLT.
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Farrow & Ball
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United Kingdom
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Retail
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200 - 300 Employee
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Brand Manager
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Jan 2020 - Feb 2021
Responsible for Colour Consultancy, Wallpaper and Accessories categories. Management of NHM campaign and Archive Collection projects. Developed Virtual Colour Consultancy with the team to keep service going through COVID. Scripted, directed and produced F&B's most watched video on facebook. Organised b2b & b2c campaigns from concept to delivery both in the UK and Internationally. Responsible for Colour Consultancy, Wallpaper and Accessories categories. Management of NHM campaign and Archive Collection projects. Developed Virtual Colour Consultancy with the team to keep service going through COVID. Scripted, directed and produced F&B's most watched video on facebook. Organised b2b & b2c campaigns from concept to delivery both in the UK and Internationally.
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Self-employed
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Real Estate
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1 - 100 Employee
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Communications and Marketing Specialist
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May 2019 - Dec 2019
Work with The Poole Agency on social content including blogs, video and graphic design for clients including MAKO trading, Brother UK, Vitus Pro Cycling and HEXR. PR Strategy for Scicon Work with The Poole Agency on social content including blogs, video and graphic design for clients including MAKO trading, Brother UK, Vitus Pro Cycling and HEXR. PR Strategy for Scicon
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Ski Club of Great Britain
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1 - 100 Employee
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Communications & PR Manager
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Feb 2019 - May 2019
Management of the communications team.Oversight of Consumer Research project.
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PR & Business Development Manager
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Jul 2017 - Feb 2019
Management of GDPR compliance for the business.Representative for the Club's interests in Snow Sports development at amateur and professional level, working with British Snowsports, DSUK, national governing bodies and international tourism agencies.Interim Marketing, Communications and Partnership Manager.Management of Olympic conent as official partner of Team GB.
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PR Manager
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Mar 2017 - Jul 2017
Responsible for all PR activities including press trips, crisis response, industry statistics and commentary.Organisation of the annual Consumer Research report that has 23k participants and 50 industry partners.Delivery of Evie Pinching Award for new talent, Pery Medal for outstanding achievement in snow sports, Thomas Lang Schools bursary and Green Award.Communication of Ski Club Freshtracks and Mountain Track holidays, membership and Insurance products.
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Sportful
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Italy
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Spectator Sports
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1 - 100 Employee
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Brand Marketing & Communication Manager
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Aug 2013 - Mar 2017
Brand Marketing & Communication Manager for Sportful - a technical sports apparel manufacturer focusing on cycling and nordic ski markets. Key Responsibilities Events: Organizing and hosting press events in Italy & abroad. Presentation of products to press at tradeshows etc. Eurobike tradeshow booth organization. Managing customer facing events in Europe. Marketing materials: Catalog & Flyer production from content editing & photoshoots to printing. Development of POP materials. Coordinating photo & video shoots to provide product, company and team assets. Production, booking and management of international advertising campaigns. Online: Corporate site re-design and content migration. Regular blog content and management of blog site. Management of all social channels - Instagram, Facebook, YouTube & Twitter. Mailing list management for both consumer and industry channels. Relationships: Working with pro cycling teams to manage marketing and communications needs. Providing support for our global distribution channels. Recruitment and support of brand ambassadors. Press relations for product testing, company visits and events. Partnership management for events, co-branding and promotions.
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Wiggle
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United Kingdom
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Sporting Goods Manufacturing
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200 - 300 Employee
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Social Media Executive
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Sep 2011 - Aug 2013
Management of all Social Media platforms to support brand awareness & drive traffic & sales. Blog development to communicate to readers in 10 different languages. Growth of community fanbase across the globe on facebook, twitter, YouTube, Weibo, Mixi, VK, Plurk & more. Google Analytics management to show ROI on social activities and track customer behavior. Brand collaborations to increase product awareness & sales. Promotion & competition development to enhance audience engagement.
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PR & Marketing Manager
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Apr 2010 - Aug 2011
Developing Social Media, Image libraries and press contacts. Organising events, press trips and publicity. Production of advertising materials, press releases and other media. Board member for Ski Scotland representing the interests of Glencoe and promoting the Scottish ski industry. Building partnerships with regional & national businesses. Developing Social Media, Image libraries and press contacts. Organising events, press trips and publicity. Production of advertising materials, press releases and other media. Board member for Ski Scotland representing the interests of Glencoe and promoting the Scottish ski industry. Building partnerships with regional & national businesses.
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Rock & Road Cycles
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Australia
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Sporting Goods Manufacturing
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Workshop Technician
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Apr 2009 - Apr 2010
Mechanic work from high value custom built bikes to fixing punctures. Sales of bikes, clothing & accessories. Mechanic work from high value custom built bikes to fixing punctures. Sales of bikes, clothing & accessories.
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Dark Summer Freeski Magazine
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Media Production
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1 - 100 Employee
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Contributing Editor
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Oct 2004 - Oct 2008
Conducted athlete interviews with Seth Morrison & Simon Dumont, covered events such as Verbier 24hr Freeride including photography. Conducted athlete interviews with Seth Morrison & Simon Dumont, covered events such as Verbier 24hr Freeride including photography.
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Albus Travel
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United Kingdom
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Hospitality
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Chalet Manager
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Jun 2006 - Sep 2008
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Ski Beat
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France
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Leisure, Travel & Tourism
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1 - 100 Employee
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Assistant Resort Manager
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Nov 2003 - May 2005
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Education
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University of Stirling
BA(Hons), Journalism -
Digital Marketing Institute
DMI Pro - Certified Digital Marketing Professional, Marketing -
Arts University Bournemouth
Short Course, Model Making -
University of Dundee
3 units of BSc, Interactive Media Design