Experience

dentsu China 电通中国
• China
• Advertising Services
• 1 - 100 Employee
• Head of Social & Content Commerce, MSL

  • Jan 2022 - Present


Social Touch (Beijing) Co. Ltd.

• China
• Technology, Information and Internet
• 1 - 100 Employee

• General Manager@Social Touch, East China

  • Oct 2018 - Dec 2021

  - Oversee Social Touch East China region business with office based in Shanghai. - Restructure and upgrade previous Social Touch Shanghai office a full-function digital communication service provider and an award-winning player in market. - Acquire new clients and business focusing on industries of beauty & cosmetics, consumer healthcare, daily chemicals, finance and insurance, and other FMCG. - Triple on both business income and revenue with half of previous manpower within less than 2 years. Show less


McCann Healthcare
• United States
• Marketing and Advertising
• General Manager

  • Jan 2018 - Oct 2018


BlueFocus Communication Group

• China
• Advertising Services
• 1 - 100 Employee

• Vice President, Strategy & Business Development @ BlueFocus eCommerce

  • Aug 2015 - Jan 2018

  Lead business development team for all the new business acquisition of the whole company, esp. the role of strategic planning and consultancy. Develop integrated digital solution for eCommerce business growth, from strategic thinking and methodology to tools and tactic development. Head up the integration of data management, social media, online media (including in-store media) and SEM to deliver overall E2E (end-to-end) solution to clients. Responsible for annual P&L and business growth target reporting to CEO. Show less



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Managing Director，Razorfish

  • Jun 2014 - Aug 2015

  Oversee more than 60 employees in Razorfish Beijing office and teams in Qingdao and Guangzhou to be in charge of daily operation, revenue target obtaining, business management, talent recruitment, staffing planning, training & coaching Focusing on key client management, new business development, corporate reputation establishment. Responsible for annual P&L and business growth target Leading teams in functions of account service, creative & design, consultancy and technical service to provide integrated digital communication services to our international and domestic clients Pitch and win new key clients including Nestle, Samsung, Airmate, Haier, Seagate, Guangming Milk. Show less



Havas Life

• United States
• Advertising Services
• 200 - 300 Employee

• General Manager, China

  • Mar 2013 - Mar 2014

  Oversee Beijing and Shanghai offices of Havas Life in China. Manage all the business operation, new client pitching, team coaching and training, resource integration and new business development, esp. digital communication service. Excellent performance in revenue target fulfillment and team re-building and reinforcement. Oversee Beijing and Shanghai offices of Havas Life in China. Manage all the business operation, new client pitching, team coaching and training, resource integration and new business development, esp. digital communication service. Excellent performance in revenue target fulfillment and team re-building and reinforcement.


Ogilvy CommonHealth Worldwide
• United States
• Medical Practices
• Business Director, China

  • Feb 2009 - Mar 2013

Ogilvy Public Relations Worldwide, Healthcare
• Business Director

  • Feb 2009 - Mar 2013

ZZAD
• United States
• Business Director, then VP

  • Sep 2001 - Dec 2008


Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Director, Ogilvy & Mather Advertising

  • Apr 2000 - Sep 2001

• AM, then AAD, Ogilvy & Mather Advertising

  • Aug 1998 - Apr 2000