Experience

SK signet
• South Korea
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee
• Managing Director (SK Signet Europe)

  • Jun 2022 - Present


EUKO Consulting GmbH

• Chief Strategy Officer (CSO)

  • Jan 2020 - Jun 2022

  Provide business consulting for M&A and marketing strategy to corporate companies. Create and implement a company's vision, execute the business initiatives, and sustain implementation efforts. Develop global sales organisation, including vertical-market strategies for customers, directing oversight of sales/marketing, and providing guidance on the overall transformation effort. • Delivered Market research and launch strategy development plan for EV charger manufacturer's expansion into… Show more Provide business consulting for M&A and marketing strategy to corporate companies. Create and implement a company's vision, execute the business initiatives, and sustain implementation efforts. Develop global sales organisation, including vertical-market strategies for customers, directing oversight of sales/marketing, and providing guidance on the overall transformation effort. • Delivered Market research and launch strategy development plan for EV charger manufacturer's expansion into Europe. • Established an E-Mobility start-up companies and entry into the European market by delivering support. Show less Provide business consulting for M&A and marketing strategy to corporate companies. Create and implement a company's vision, execute the business initiatives, and sustain implementation efforts. Develop global sales organisation, including vertical-market strategies for customers, directing oversight of sales/marketing, and providing guidance on the overall transformation effort. • Delivered Market research and launch strategy development plan for EV charger manufacturer's expansion into… Show more Provide business consulting for M&A and marketing strategy to corporate companies. Create and implement a company's vision, execute the business initiatives, and sustain implementation efforts. Develop global sales organisation, including vertical-market strategies for customers, directing oversight of sales/marketing, and providing guidance on the overall transformation effort. • Delivered Market research and launch strategy development plan for EV charger manufacturer's expansion into Europe. • Established an E-Mobility start-up companies and entry into the European market by delivering support. Show less



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director of Sales Marketing (IT&B2B)

  • Apr 2013 - Dec 2019

  Directed, managed, and organised 55 employees with a leadership team for B2B and online sales & marketing along with channel development. Generated profitable growth and coordinated packages to Global/Pan European Project, including product, pricing, and service by creating business strategies. Established and implemented effective sales strategies for achieving corporate sales objectives. • Responsible for full revenue and P&L for IT Display and B2B solutions products in Germany. … Show more Directed, managed, and organised 55 employees with a leadership team for B2B and online sales & marketing along with channel development. Generated profitable growth and coordinated packages to Global/Pan European Project, including product, pricing, and service by creating business strategies. Established and implemented effective sales strategies for achieving corporate sales objectives. • Responsible for full revenue and P&L for IT Display and B2B solutions products in Germany. (LED Wall, LED & LCD Signage and Others) • Delivered entire new B2B Team structure including hiring more than 25 employees including head position. • Executed strategic plan by dealing with 500+ Pan-European End-customer projects and B2C channels.

• Strategic Marketing Team Leader

  • Mar 2009 - Mar 2013

  Conducted market research and business intelligence by determining customer needs, market trends, and competitors' strategies, including the market share and forecast analysis. Spearheaded a series of yearly/financial analyses and strategic plans for managing operating results. Oversaw all aspects of sales/marketing and promotional activities for the business. • Developed and implemented a new global sales strategy along with business plans in accordance with business objectives. •… Show more Conducted market research and business intelligence by determining customer needs, market trends, and competitors' strategies, including the market share and forecast analysis. Spearheaded a series of yearly/financial analyses and strategic plans for managing operating results. Oversaw all aspects of sales/marketing and promotional activities for the business. • Developed and implemented a new global sales strategy along with business plans in accordance with business objectives. • Performed market research and business intelligence in more than 10 countries acting as Country manager. • Accomplished top-one excellent employee award out of 380 in the department in 2009.

• Regional Marketing Specialist

  • Mar 2011 - Mar 2012

  Regional Specialist in Germany • Performed market research and business intelligence: Customer needs, market trends, and competitors’ strategies (market share & forecast analysis) • Conducted Global Samsung B2B Network System development & SCM improvement

• Product Marketing Manager

  • Feb 2002 - Feb 2009

  Created strategic launching and marketing plans that included a cross-platform media campaign. Assisted project manager in product development, testing, and validation to optimise production efficiency of multiple product lines. • Established new product development plans for several products, such as LED Projector, 3D, ePaper, and New Display. • Developed new concept of products by conducting market analysis and trends evaluation.