Experience

TheStreet

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Senior Producer

  • Jan 2022 - Present

  - Develop, launch and lead TheStreet video series (Crypto Minute, Video Explainers, etc)- Produce and develop daily premium show (Action Alerts PLUS)- Editorial oversight of all video production- Write, edit and optimize video news articles for on-platform, social and SEO- Co-lead team of writers, video editors and junior producers

• Coordinating Producer

  • Apr 2020 - Jan 2022

  - Coordinate daily video coverage of breaking news, market and stock news, politics, financial education and featured content - Produce daily video content featuring finance personality Jim Cramer (2019-2021)- Manage and lead team of multimedia journalists, editors and producers- Develop and spearhead multimedia strategy geared toward search optimization and audience retention - Write and edit articles to house and optimize video content - Seek opportunities for cross-promotional content with Sports Illustrated and across the Arena Group Network - Develop video content/webinars to accelerate and maximize marketing and sales initiatives Show less

• Editor, Digital Content Strategy

  • Aug 2017 - Apr 2020

  - Editorially responsible for producing and developing content for TheStreet's Daily Live Show with Jim Cramer- Responsible for building and developing social presence for TheStreet and Jim Cramer as well as premium brands across all platforms. - Oversees editorial for market, CEO & other interviews by video and newsroom reporters- Editorial oversight of all video & assists with headlines, assets, optimization- Lead for breaking news, organizing social response and collaborates to ensure video, podcasts are created as needed- Write, schedule, and optimize daily content across multiple social platforms- Grow TST’s brand by producing inspirational and educational content for its diverse audience of investors- Day-to-day management of social media accounts a top Wall Street personality with over a million followers- Identifying and communicating content suited to the brand- Identifying opportunities to enhance social presence of TST’s premium brands (Real Money, Retirement Daily and more)- Facilitating content distribution between the free site (TheStreet), Premium Sites and Jim Cramer- Helping Build and enhance the social presence of TST’s premium writers- Providing social support for campaigns and events as deemed appropriate- Develop and execute a social media strategy that covers everything from setting objectives to the creative development process.- Measure, report, and optimize on social objectives and growth.- Identify and manage social partnerships and collaborations.- Identify and test new channels, content, and strategies that drive growth and improve processes- Identify and propose new, innovative social media initiatives in support of key brand moments, events and milestones- Works to make social a more wholistic approach including more of the newsroom during breaking news, events and other key opportunities Show less

• Social Media Writer

  • Oct 2016 - Sep 2017

  - Planned and published over 100 social media posts per day based off identified priorities and the news cycle- Reported breaking news events quickly and accurately for web and social media content- Produced video slideshows to coincide with articles and further engage readers



Sharpshirter

• Freelancer

  • Aug 2016 - Jan 2017

  -Created original listings and extensive content for printed products ranging from T-shirts to bath rugs on Shopify, Etsy and Amazon -Utilized SEO and keyword selection to optimize sales -Managed the editorial side of the website's blog -Created original listings and extensive content for printed products ranging from T-shirts to bath rugs on Shopify, Etsy and Amazon -Utilized SEO and keyword selection to optimize sales -Managed the editorial side of the website's blog



College Magazine

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Book Editor

  • Jan 2016 - Jan 2017

  - Identified articles on College Magazine that would fit well with the book’s concept.- Wrote the book’s intro and any other content needed for the book.- Edited all content for the book.- Created all written marketing materials.- Promoted the book.- Sent emails and messages to university faculty and publications/media for additional exposure via press releases and article coverage.- Coached our writers on strategic social media tactics for promoting the book. - Developed marketing/social media strategies to continually improve book sales. - Met with the Publisher weekly on book production and promotional tactics. Show less

• Freelancer

  • Jun 2016 - Sep 2016

  - Created a "shop" under an affiliate marketing partnership with Amazon- Created a landing page and internal guide to College Magazine Content- Worked on further developing the site's homepage

• Editor in Chief

  • Jun 2015 - Dec 2015

  - Finalized all daily content and scheduled articles for publication, ensuring that all articles met quality standards - Copyedited for mistakes missed by editors, and guaranteed that all articles were properly formatted on WordPress- Increased publication's reach to 500,000 monthly viewers, and increased produced content from four to ten daily articles - Created new training guide to assist writers in using WordPress software- Planned and led editorial meetings to resolve conflicts and discuss monthly goals - Interviewed new staff members and helped increase the team size of writers and editors from 30 to 80- Met with the publisher regularly to discuss how the magazine could be improved and brainstormed goals to increase its reach Show less

• Senior Editor

  • Apr 2015 - May 2015

  - Developed and led a training program for new writers and editors in magazine style and team management, and decided when trainees were ready to complete training- Managed a team of five to 10 editors, providing assistance as needed as they worked with their respective writers

• Editor

  • Nov 2014 - Apr 2015

  - Managed a team of five to 10 writers, while writing a weekly article- Provided copyediting and feedback for each writer’s weekly article within 24 hours of receiving a draft- Answered any questions and resolved writer conflicts through weekly phone calls and daily online discussions- Interviewed applicants and selected suitable writers for the team

• Staff Writer

  • Jul 2014 - Nov 2014

  - Conducted extensive interviews and research to produce one to two weekly articles on subjects ranging from a campus murder story to college rankings- Promoted articles via social media with one piece, “The 10 Most Powerful College Alumni Networks,” receiving over 27,000 shares via College Magazine



Interlibrary Loan, Paterno Library

• Student Assistant

  • Sep 2012 - May 2016

  My responsibilities included assisting staff members in retrieving books from the extensive library, scanning articles and microfilm, opening and preparing mail and responding to issues as they arose. My responsibilities included assisting staff members in retrieving books from the extensive library, scanning articles and microfilm, opening and preparing mail and responding to issues as they arose.



YMCA of the USA (National Resource Office)

• United States
• Non-profit Organizations
• 700 & Above Employee

• Evening Supervisor

  • May 2014 - Aug 2014

  My responsibilities included giving tours to potential clients, training members when assistance was needed with fitness equipment, basic janitorial duties, accomplishing tasks as designated by my supervisor and securing and closing the building at the end of the evening. My responsibilities included giving tours to potential clients, training members when assistance was needed with fitness equipment, basic janitorial duties, accomplishing tasks as designated by my supervisor and securing and closing the building at the end of the evening.



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • May 2013 - Aug 2013



Deer Valley YMCA

• Fort Hill, PA

• Camp Counselor

  • Aug 2011 - Dec 2012