Experience

Ptarmigan Media

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Head of Smart Lab

  • Sep 2022 - Present

  Creative Technology lead responsible for building out Ptarmigan's digital and creative services unit - Smart Lab, delivering commercial outcomes and profitability across Ptarmigan's suite of advertising technology solutions. Creative Technology lead responsible for building out Ptarmigan's digital and creative services unit - Smart Lab, delivering commercial outcomes and profitability across Ptarmigan's suite of advertising technology solutions.



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Brand & Creative Strategy

  • Jul 2020 - Aug 2022

  Asia lead for Brand & Creative Strategy at NBCUniversal Global, leveraging the full NBCUniversal + Sky portfolio to deliver sustainable solutions for clients, working across sales, planning, technical development and creative production teams to ensure recurring revenue and develop new business opportunities. Asia lead for Brand & Creative Strategy at NBCUniversal Global, leveraging the full NBCUniversal + Sky portfolio to deliver sustainable solutions for clients, working across sales, planning, technical development and creative production teams to ensure recurring revenue and develop new business opportunities.



CNBC

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Brand & Creative Strategy Manager

  • Sep 2017 - Jun 2020



HighEnd Media

• Commercial Content Director & Managing Editor

  • Nov 2015 - Sep 2017

  Developed the strategy and branding for Rafter, a new creative and content solutions agency. As Managing Editor for Billionaire International magazine and Editor of the Singapore edition of Billionaire, responsible for creating strategic editorial content and ensuring quality of content across multiple platforms. Tasked with creating and implementing editorial strategies, as well as, developing commercial content across both editions.

• Commercial Content Director & Associate Editor

  • Jan 2014 - Oct 2015

  Responsible for creating and implementing editorial strategies, as well as, developing commercial content. Also responsible for creating strategic editorial content and ensuring quality of content across multiple platforms in both English and Mandarin, including print; website (text and video); social media (twitter, instagram, weibo, facebook etc.); and email newsletters.



SPH Magazines

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Content Creator, Harper's Bazaar

  • Nov 2013 - Dec 2013

  On contract with Harper's Bazaar Singapore covering beauty. On contract with Harper's Bazaar Singapore covering beauty.



Freelance

• Mercenary & Editor

  • Aug 2013 - Dec 2013

  Lifestyle writer, Copywriter, and overall do-gooder. - Writer and regular columnist for August Man. - Content creator for Unilever. Lifestyle writer, Copywriter, and overall do-gooder. - Writer and regular columnist for August Man. - Content creator for Unilever.



Hubert Burda Media

• Germany
• Media Production
• 700 & Above Employee

• Writer, August Man

  • Oct 2011 - Aug 2013

  Writer for August Man, waxing lyrical on luxury lifestyle beats, including: - Art and Design - Events - Fashion (Product write-ups) - Food and Drink (Restaurant reviews, Chef and Winemaker interviews) - Personality interviews (Artists, DJs, Race car drivers etc.) - Technology (Gadget reviews, industry overview pieces) - Travel (Hotel reviews and destination stories) Writer for August Man, waxing lyrical on luxury lifestyle beats, including: - Art and Design - Events - Fashion (Product write-ups) - Food and Drink (Restaurant reviews, Chef and Winemaker interviews) - Personality interviews (Artists, DJs, Race car drivers etc.) - Technology (Gadget reviews, industry overview pieces) - Travel (Hotel reviews and destination stories)



RICE

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Consultant

  • Feb 2010 - Aug 2011

  Predominantly B2B communications, including: - Media and Analyst relations (international and local) - International government relations & current affairs monitoring - Brand building - Corporate communications & corporate identity development - Event planning & support - Account management - Social Media - Content creation Predominantly B2B communications, including: - Media and Analyst relations (international and local) - International government relations & current affairs monitoring - Brand building - Corporate communications & corporate identity development - Event planning & support - Account management - Social Media - Content creation



Mark Law Photography Pte Ltd

• Singapore

• Photography Assistant

  • 2006 - 2009

  Photography assistant (project-basis) Worked on several editorials and commercials for a mix of luxury and lifestyle clients and publications. Photography assistant (project-basis) Worked on several editorials and commercials for a mix of luxury and lifestyle clients and publications.