Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Software Engineer

  • Jun 2019 - Present

  Software engineer supporting datalake on S3 with data pipeline into Redshift.Using Airflow and Python. Data sourced from Google, Facebook, Salesforce and other APIs.

• Senior Tableau Vizualization Engineer

  • Oct 2016 - Jun 2019

  • Work with business unit to develop, create and maintain Tableau Visualizations related to internal campaign delivery, performance, and vendor reporting.• Synthesize data and express insights with aesthetically appealing and actionable Tableau visualizations.• Recognize trends and draw conclusions using Tableau visualizations that allow non-technical person to quickly use and understand the meaning behind the data.• Seamlessly communicate with technical and non-technical users and work with varied personalities in order to translate report requirements.• Work with engineering team to develop, create and maintain business insight reporting as well as develop our company reporting offering from a product perspective.• Administer Tableau Dashboards.• Be the voice of the business in Engineering projects that utilize or affect Tableau.• Disseminate information and strategic lessons to the Tableau Users. Show less

• Analyst

  • Mar 2013 - Oct 2016

  • Administrated Tableau Desktop and Server• Provided internal reporting and data analyses to guide media optimizations for priority campaigns• Created custom client-facing reports and insights• Managed cross-departmental internal training on media and reporting platforms• Developed templates for both internal and external reporting• Coordinated cross-departmental projects related to database management and campaign reporting

• Digital Media Buyer

  • Sep 2010 - Mar 2013

  • Planned regional and national media campaigns across a variety of clients and verticals using industry-leading research and analytical tools• Bought, executed, and optimized display, mobile, and pre-roll campaigns and third-party data across multiple exchanges, DSPs, and DMPs• Monitored media performance and delivery using a variety of 3rd-party ad servers and 4th-party verification platforms



Digital

• Initiative, Kia Account - Planner

  • Jun 2009 - Nov 2010

  Assisted in online media strategy developmentDeveloped and managed online media plans; negotiated and purchased mediaManaged optimization of campaignsManaged campaign authorizations, budgets, and billing processesAnalyzed research and media/marketing data; issued and reported information to the clientMonitored ongoing campaign performance; assisted in strategic analyses of campaigns

• Initiative, Kia Account - Assistant Planner

  • Aug 2008 - Jun 2009

  Worked on research and analysis, planning, buying, campaign administration and reportingInteracted with vendors regarding assembly of media authorizations, billing, insertion orders and report procurementsMonitored daily campaign administration, including creative implementation and reportingWas primary initial point of contact with media vendors and publishers



Initiative, Kia Account

• Media Planning Intern

  • Jun 2008 - Aug 2008

  Developed competitive spending analyses for automotive regional markets Analyzed 2008 (1Q-2Q) automotive market conditions Attended training seminars, including "Digital Media 101" Developed competitive spending analyses for automotive regional markets Analyzed 2008 (1Q-2Q) automotive market conditions Attended training seminars, including "Digital Media 101"