Daniel Hefel

CEO at medneo GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • German / mother tongue Native or bilingual proficiency
  • English Full professional proficiency
  • Swedish Limited working proficiency
  • Spanish Limited working proficiency

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Experience

    • Germany
    • Hospitals and Health Care
    • 1 - 100 Employee
    • CEO
      • Jul 2022 - Present

    • Managing Director Germany & Switzerland; Member of the Executive Team
      • Feb 2021 - Jun 2022

      Responsibility for +25 Radiology centers (MRI, CT) in 2 countries and further growth Driving Marketing and Sales strategy -> implementing transformation from a B2B into a B2B and B2C business www.medneo.com - a technology driven, innovative radiology platform for outpatient, mobile and hospital setups based in Berlin

    • Germany
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Advisor and Angel Investor
      • Feb 2021 - Present

      Advisor to Management Team Advisor to Management Team

    • Sweden
    • Hospitals and Health Care
    • 700 & Above Employee
    • VP Business Development, Commercial Excellence, eCommerce & Digitalization
      • Apr 2018 - Jan 2021

      - Established a group wide Commercial Excellence program to enhance efficient and profitable growth (e.g. salesforce roll out across 10 countries, sales incentive program) - Developed divisional e-Commerce strategy with +800,000 customers paying online for laboratory services

    • Vice President Operations & BD
      • Mar 2015 - Apr 2018

      - Managed laboratory diagnostic operations in six Eastern Europe countries & Turkey (ca. 100m€) - Turned around business by going from loss to positive EBITDA, acquiring laboratories and changing business ethics - Developed and implemented the Groups’ strategy in Human Genetics (7 acquisitions) to become major player in Europe - Built core team for new Business Unit in Germany (+100m€ business) and developed +10 major outpatient clinics

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Managing Director Germany and Head of Corporate Accounts EMEA
      • Jan 2012 - Jan 2015

      - Built from scratch team of >30 people in Sales and Marketing, Customer Service, Field Service and Application - German affiliate was the first unit within the company to become number two in the commercial Molecular market - Received the company Presidents Club Award for fastest growth - Selected for the Cepheid Global Leadership Development Program at Haas School of Business at UC Berkeley – Center for Executive Education - Built from scratch team of >30 people in Sales and Marketing, Customer Service, Field Service and Application - German affiliate was the first unit within the company to become number two in the commercial Molecular market - Received the company Presidents Club Award for fastest growth - Selected for the Cepheid Global Leadership Development Program at Haas School of Business at UC Berkeley – Center for Executive Education

    • Germany
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Managing Director for Southern Germany and Executive Board Member
      • Jul 2009 - Dec 2011

      - Responsible for 13 laboratories and 40 hospital laboratories - Full P&L responsibility for revenues of 200m€ - Improved profitability by 10% by standardizing processes, restructuring core laboratory and opening new laboratories - Strategic responsibility for the German sales force (+70 staff) - Familiar with setting up legal entities for GP's and specialists - Responsible for 13 laboratories and 40 hospital laboratories - Full P&L responsibility for revenues of 200m€ - Improved profitability by 10% by standardizing processes, restructuring core laboratory and opening new laboratories - Strategic responsibility for the German sales force (+70 staff) - Familiar with setting up legal entities for GP's and specialists

    • Hospitals and Health Care
    • 700 & Above Employee
    • European Corporate Account Manager
      • Jan 2007 - Jun 2009

      - Built up first Global Account team in the laboratory diagnostics industry - Responsible for 15 Global Corporate Accounts across several countries (each 2-10 Mil. € in annual turnover). Over 200 travel days / year - Won the Siemens National Sales Award / Best Sales Rep of the Year in Urinalysis Germany - Selected for the Siemens Talent Program / Cockpit 2008 - Built up first Global Account team in the laboratory diagnostics industry - Responsible for 15 Global Corporate Accounts across several countries (each 2-10 Mil. € in annual turnover). Over 200 travel days / year - Won the Siemens National Sales Award / Best Sales Rep of the Year in Urinalysis Germany - Selected for the Siemens Talent Program / Cockpit 2008

    • Chemical Manufacturing
    • 700 & Above Employee
    • International Management Trainee
      • Feb 2006 - Dec 2006

      - start in sales: Area Sales Manager for diagnostic products (immunology, clinical chemistry, urinalysis and hematology) in Southern Germany; turnaround of lost business with one of Germany’s largest private labs by signing a European contract (value: 15 Mio. € over 5 years) - Chosen as 1 out of 500 Applicants for Bayer’s talent pool - moved within a year into the new role as European Corporate Account Manager / Bayer Diagnostics was meanwhile acquired by Siemens - start in sales: Area Sales Manager for diagnostic products (immunology, clinical chemistry, urinalysis and hematology) in Southern Germany; turnaround of lost business with one of Germany’s largest private labs by signing a European contract (value: 15 Mio. € over 5 years) - Chosen as 1 out of 500 Applicants for Bayer’s talent pool - moved within a year into the new role as European Corporate Account Manager / Bayer Diagnostics was meanwhile acquired by Siemens

  • HMS Managementservices
    • Dornbirn, Vorarlberg, Austria
    • Consultant and Trainer
      • Jun 2000 - Jan 2006

      www.herburger.at www.herburger.at

    • Consultant (Automotive Industry) / Beijing - China
      • Feb 2005 - Jul 2005

    • United States
    • Software Development
    • 700 & Above Employee
    • Production scheduling / Madrid - Spain
      • Jun 2004 - Dec 2004

      internship internship

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Marketing & Sales EMEA / Munich - Germany
      • Oct 2002 - Mar 2003

      Internship in the EMEA Headquarters in the Server business department Internship in the EMEA Headquarters in the Server business department

Education

  • London Business School
    Executive Training, Executing Strategy for Results and Mergers & Acquisitions
    2017 - 2017
  • University of California, Berkeley, Haas School of Business
    Global Leadership Development Program
    2014 - 2014
  • Haaga-Helia University of Applied Sciences
    Bachelor of Business Administration, International Business
    2002 - 2005
  • FH Kufstein Tirol – University of Applied Sciences
    Master, International Business & Economics
    2001 - 2005

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