Experience

• Key partnerships: SupplyPike, Property Meld, commonsku



• • Sole proprietor, providing professional news, live-game updates and fan geared content • Grew to be largest unofficial Carolina Panthers social media network at over 150,000 combined followers • Executed influencer marketing deals with numerous companies including Bose, Tide, FanDuel, Miller Lite, Bojangles, Verizon Wireless, and many more • Content featured on ESPN, FOX Sports, NFL Network, Bleacher Report, and numerous local outlets • Developed branding and marketing plan while learning about the sports, traditional media and social media industries • Named one of the Top 100 most influential brands on Twitter for Super Bowl 50 Show less



• • Presented research projects to partners, including quantifying qualitative startup characteristics for investment consideration and deep dive into SMB-focused startups • Conducted initial screening of companies (assessing product/service, viability market, opportunity) • Performed in-depth analysis of market trends, development, and players



• • Developer of overall marketing strategy, focused on improved pricing structure and efficient revenue growth • Leader of new customer data collection and key metrics analysis initiative to improve data-driven decision making 2018-19 RESULTS: • Increased revenue to $38,358, representing 42% YoY growth (with 49% YoY net income growth) Rollins Moving Services is an on-campus business run by a C-suite of 1st-year Rollins MBA students every year. The service provides moving and storage services to Rollins undergraduate students. Show less



• • Worked cross-functionally to lead the launch of two sales team incentive programs to enhance online reputation • Executed company’s first influencer marketing campaign end-to-end, resulting in 210,242 impressions with 35% savings on influencer costs from negotiations • Used Salesforce data to create customer segmentation reports, focused on who is currently attracted to Funding Circle and who should be Funding Circle's key customers long-term (thinking through the lens of customer lifetime value) • Data analysis recommendations led to new initiatives to target two key customer demographics Show less



• • Developed referral program for startup client, including front-end functionality and back-end financial break-evens • Led social media editorial calendar creation process for client marketing campaign • Constructed social media and e-mail marketing best practices decks • Created name, branding theme and positioning for company internship program to be used for summers henceforth (see link below)



• • Worked in a global team on Honeywell annual strategic planning project and a product category specific project • Utilized Excel to create customer targeting graphs in conjunction with retail supply chain project • Generated case studies on multiple innovative products/services for both projects • Enhanced business research and excel skills



• • Spearheaded the redesign of Ichor Sports’ social media pages • Operated and curated daily content for social media pages • Pushed content included company & industry news as well as updates on clients’ successes



• • Assisted in determining criteria for product analysis while reporting directly to the president • Performed investment analysis on ~200 products from intellectual property portfolio • Created financial models in Excel for top three chosen products and additional secondary products • Created in-depth PowerPoint presentations for three top chosen products • Prepared summary & investment recommendation for company president • Designed template for company’s website in Photoshop