Daniel Peterson

Partner & Creative Director at Base Design
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU

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Experience

    • United States
    • Design
    • 1 - 100 Employee
    • Partner & Creative Director
      • Feb 2018 - Present

    • Design Director
      • May 2015 - Feb 2018

      Base is an international network of studios led by creatives. Brussels. New York. Geneva. Melbourne. Base understands (context), verbalizes (strategy), defines (concept), creates (design), seeks (clarity),and builds (empathy). Base does Strategy + Branding + Digital. Base is about people, simplicity, and common sense. Base is where design bumps into pop culture. Specialities: Brand Naming | Brand Strategy | Logo | Visual Identity | Brand Collateral | Advertising | Website | Packaging | Signage & Environmental Graphics | Motion Graphics & Film | Typefaces | Copywriting | Publishing & Distribution. Select Clients: andSons Chocolatiers | Bob Dylan Center | Geffen Playhouse | International Fund for Animal Welfare (IFAW) | JFK Terminal 4 | Los Angeles Master Chorale | Milk | MoMA | Museum of Sex | The New York Times | The Prince Estate | Union Square Hospitality Group (Danny Meyer) | Wellesley College

    • United States
    • Design Services
    • 1 - 100 Employee
    • Senior Designer/Art Director
      • Feb 2014 - Apr 2015

      Noë & Associates is a brand consultancy providing strategy, content and production for clients internationally, with a focus on premium brands, architecture, design and the built environment. Select clients: Bizzi & Partners, Caeden, Douglas Elliman, Renzo Piano Building Workshop, Sumaida + Khurana, Sem Sem, Surface Magazine, Tadao Ando, Terra, Watch Journal Noë & Associates is a brand consultancy providing strategy, content and production for clients internationally, with a focus on premium brands, architecture, design and the built environment. Select clients: Bizzi & Partners, Caeden, Douglas Elliman, Renzo Piano Building Workshop, Sumaida + Khurana, Sem Sem, Surface Magazine, Tadao Ando, Terra, Watch Journal

    • Design Services
    • 1 - 100 Employee
    • Senior Designer
      • Jun 2012 - Jan 2014

      2x4 develops brand strategy, content, and design systems for creative partners everywhere. Select clients: Apple, The Broad, Coca-Cola, Culture Shed, Design Within Reach, Glacéau, Google, Novartis, NYC AIDS Memorial, Pérez Art Museum Miami, Tiffany & Co. 2x4 develops brand strategy, content, and design systems for creative partners everywhere. Select clients: Apple, The Broad, Coca-Cola, Culture Shed, Design Within Reach, Glacéau, Google, Novartis, NYC AIDS Memorial, Pérez Art Museum Miami, Tiffany & Co.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Sessional Teacher
      • May 2010 - Jun 2012

    • Australia
    • Design Services
    • 1 - 100 Employee
    • Senior Designer/Art Director
      • Jan 2008 - Jun 2012

      Studio Ongarato creates culturally influential brands & experiences. Select clients: ANZ, Art Gallery of South Australia, Australian Graphic Design Association (AGDA), Crown Casino, Gertrude Contemporary, Grill'd, HASSELL, QT Hotels & Resorts, RMIT Design Hub, W Hotels. Studio Ongarato creates culturally influential brands & experiences. Select clients: ANZ, Art Gallery of South Australia, Australian Graphic Design Association (AGDA), Crown Casino, Gertrude Contemporary, Grill'd, HASSELL, QT Hotels & Resorts, RMIT Design Hub, W Hotels.

    • Designer
      • Jan 2006 - Jan 2008

Education

  • Swinburne University of Technology
    BA (HONS), Communication Design / Graphic Design
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  • Melbourne High School
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