Experience

Flipp Advertising Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Creative Director

  • Oct 2022 - Present

  Provide leadership for the interactive department (Design and development).Setting up and maintaining the in-house design system to improve deliveries of bespoke websites.Assist in business development.UX research for client mandates + UX auditing of new client's properties.Contribute to both UX + UI design as well as provide direction for designers.Work with developers to bring designs to life. Provide leadership for the interactive department (Design and development).Setting up and maintaining the in-house design system to improve deliveries of bespoke websites.Assist in business development.UX research for client mandates + UX auditing of new client's properties.Contribute to both UX + UI design as well as provide direction for designers.Work with developers to bring designs to life.



Freelance

• Creative Director & Product Designer

  • Jul 2020 - Oct 2022

  Creating engaging experiences for a range of customers in ecommerce, real estate, automotive, transportation and retail.Estimate on project scope, establish KPIs, organize research efforts, prepare journeys and flows, and content outlines to help agency partners communicate and manage costs with their clients.Preparing and running client presentations to sell concepts, get sign-off on designs and insure client satisfaction with final product.Creating complex prototypes and animation demos to help clients visualize product design and sell through to internal stakeholders.Producing design systems for efficient delivery of assets to development teams.



TRGR Advertising

• Canada
• Advertising Services
• 1 - 100 Employee

• Associate Digital Creative Director

  • Sep 2018 - Jul 2020

  I managed the digital creative department and provided creative direction for ad campaigns and interactive design projects. • Successfully pitched 3 new AOR clients. • Acquired clients in new business verticals (Automotive and Logistics). • Expanded scope of work with one of our international clients by moving upstream into the USA office to provide creative services. • Designed a financial reporting tool for a wealth management firm. • Designed a public facing multi-modal shipping app. • Designed new check-in app for an international retail client. • Grew the digital team to fill out missing skillsets.



Megapode Holdings

• Design Services

• Head of Design, Co-founder

  • Aug 2015 - Jun 2018

  Megapode is a SaaS play in the real-estate market. As co-founder, I brought to life the vision for the brand. • Conducted market research to develop product insights. • Designed product UX, UI and onboarding experience. • Established hierarchy of future product features to implement. • Created a roadmap in conjuntion with technology and sales for future growth. • Achieved exclusive partnership with Re/Max. • Adapted product into a plugin for Re/Max digital properties. • Designed an in-product ad display network to monetize users.



McCann Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Associate Creative Director (Art), Motion Designer

  • Oct 2014 - Aug 2017

  • Conceptualize 360 ad campaigns in a fast paced environment.• Design and execute motion and interactive projects.• Established a workflow from creative to production for motion based projects.• Worked with IT to shore up video archiving infrastructure. • Grew the roster of available freelancers to fill out the team’s skillset scope. • Helped increase billings on major accounts.• Collaborate with other team leads to bring projects to life + coordinate with South American offices to lower production costs.Brands: Fonds FTQ, L'Oreal (make up, skin care, hair care, hair colour and Men Expert), Maybelline, Nespresso, Olymel, UNICEF, Air Canada, FIFA, Outaouais Tourism, Canadian Museum of History, Hyba (by Reitmans).



Ogilvy Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Interactive Art Director

  • Mar 2014 - Aug 2014

  Canadian Armed Forces, Nescafe. Canadian Armed Forces, Nescafe.



Freelance (Self employed)

• Writing and Editing
• 700 & Above Employee

• Digital Art Director

  • Mar 2010 - Mar 2014

  Selected Agency clients: Ogilvy, McCann, Sid Lee, Cossette. Selected Agency clients: Ogilvy, McCann, Sid Lee, Cossette.



20 Creative

• Canada
• Advertising Services

• Interactive Creative Director, Co-founder

  • Jan 2009 - Dec 2009



iCongo (SAP)

• Integration Lead

  • Apr 2006 - May 2008

  iCongo was an eCommerce solutions provider. I provided leadership for the design of a robust multichannel eComm & marketing platform for our clients' many brand properties as well as managing the team of integrators. iCongo was an eCommerce solutions provider. I provided leadership for the design of a robust multichannel eComm & marketing platform for our clients' many brand properties as well as managing the team of integrators.



Pixel Pusher Studio

• Founder - UI Designer, Motion Designer

  • May 2000 - Mar 2006

  Pixel Pusher was a full service design studio, specializing in interactive and motion projects.*Lead the studio's design and advertising work with small to large agencies.*Business development - acquired national and international accounts.*Developed and sustained a network of reliable freelancers. Pixel Pusher was a full service design studio, specializing in interactive and motion projects.*Lead the studio's design and advertising work with small to large agencies.*Business development - acquired national and international accounts.*Developed and sustained a network of reliable freelancers.