New Products & Partnerships Director

• Aug 2021 - Present

Marketing Director

• Feb 2020 - Jul 2021

Marketing Director representing the marketing function at board level. Responsible for managing a portfolio of lifting equipment related brands and the implementation of their respective marketing strategies. Predominantly utilising Product Development and Market Development growth strategies, management of marketing activities for the sale and hire of products in the UK and overseas, including support for a dealer network across Europe, UAE and South Africa for the UNIC Cranes Europe.

Marketing Manager

• Jun 2015 - Feb 2020

Head of function reporting into the CEO and MD.

Managing Director

• Sep 2009 - Jun 2015

Owner and Managing Director of a marketing agency specialising in the construction and manufacturing sectors. Supported by a team of six, operating in a Senior Marketing Consultant role for companies that required specialist product marketing support. The position involved working alongside business owners, MDs and reporting into the senior team as acting Head of Function or Project Manager. Owner and Managing Director of a marketing agency specialising in the construction and manufacturing sectors. Supported by a team of six, operating in a Senior Marketing Consultant role for companies that required specialist product marketing support. The position involved working alongside business owners, MDs and reporting into the senior team as acting Head of Function or Project Manager.

Product Marketing Manager

• Jun 2013 - May 2015

A two year contract, working with the MD and senior team to standardise, brand and launch a range of products. This role saw me developing and implementing comprehensive marketing plans for multiple products over a two year period - from market analysis, through to strategy development, full mix tactical implementation and performance review.Products: Towable Welfare Units; Container Conversions; Integrated Battery Systems; Rainwater Harvesting Systems; Waste Macerator and Incinerator; Ground Loading Trailers.

Group Marketing Manager

• Jun 2011 - May 2013

A two year contract, initially working on a retail focused campaign, which generated revenue of approx. £500,000 in 12 months, equating to 5% growth. This campaign led to my shortlisting as a finalist in the the 2012 CIM Marketing Excellence Awards. The scope of the role evolved to the position of Group Marketing Manager. working alongside the Commercial Director and reporting to the board on overseeing marketing projects relating to New Business Development, Customer Retention and Relationship Marketing.

Sales & Marketing Manager

• Oct 2008 - Apr 2010

Head of the Sales and Marketing function, responsible for developing and implementing a market development strategy, taking focus away from the recession-hit construction sector and targeting government-funded infrastructure sectors such as forestry, power, waterways and local authorities. Utilising digital channels such as SEO, email marketing and social media, played an instrumental role in introducing an inbound marketing strategy to feed the sales funnel, saving time and resources at the early stages of the sales process whilst maximising conversion rates.Products: Towable Welfare Units; Solar / Battery Systems for Portable Buildings (Wispa-Pac); Methanol Fuel Cells (SFC EFOY); Battery Management Systems; Start-on-Demand Back Up Generator Systems.

Sales Manager

• Apr 2004 - Oct 2008

Leading Key Account Management and Business Development, Head of the Sales function with an emphasis on the co-development of bespoke trailer products for a construction focused customer base. Reporting to the MD, responsible for the development and implementation sales strategy for the business. The role included overseeing the product development process on behalf of both the business and the customer.Products: Bespoke Trailers; Towable Welfare Units; Off-Road Welfare Units; Ground Lowering Trailer Air Suspension; Asphalt Hot Boxes.