Founder

• Sep 2021 - Present

CEO

• Jan 2016 - Dec 2021

Custellence is the easy-to-use tool for customer journey maps, user stories, experience maps and service blueprints. Sign up for FREE at custellence.com to discover a smarter way to map customer journeys: ✔ Get organized - Save and structure your customer insights, data, solutions and ideas in one place. Create professional journey maps, user stories, experience maps and service blueprints, in no time and without having to be a visual designer. ✔ Get the commitment - Present &… Show more Custellence is the easy-to-use tool for customer journey maps, user stories, experience maps and service blueprints. Sign up for FREE at custellence.com to discover a smarter way to map customer journeys: ✔ Get organized - Save and structure your customer insights, data, solutions and ideas in one place. Create professional journey maps, user stories, experience maps and service blueprints, in no time and without having to be a visual designer. ✔ Get the commitment - Present & share maps with team and stakeholders to boost engagement and buy-in. Save all the data you need, and decide when to show the big picture for decision making, or dig into details when in development. ✔ Get the job done - No more struggling to design journey maps. Instead focus on creating real value for the customer. And since customer experience is a team effort, we built the tool for smooth teamwork and real-time collaboration - to improve the output of your team. ✔ Get the results - Update and keep your journey maps relevant, from research to implementation - and beyond. Keep the map in constant change, and stay on the customer centric track, to move things forward faster and more efficiently than ever.

Member of Programme Advisory Board - Design for Everyday Energy Efficiency

• Oct 2013 - Present

Design for everyday energy efficiency is a research and development programme from the Swedish Energy Agency that focuses on the role of individuals and groups in the energy system. The program provides funding to projects that combine energy research and development with design and behaviour science to develop new business models, knowledge, technology, products and services. The budget is 60 million SEK for the period 2020 – 2024 The results from the participating projects aim to give… Show more Design for everyday energy efficiency is a research and development programme from the Swedish Energy Agency that focuses on the role of individuals and groups in the energy system. The program provides funding to projects that combine energy research and development with design and behaviour science to develop new business models, knowledge, technology, products and services. The budget is 60 million SEK for the period 2020 – 2024 The results from the participating projects aim to give individuals and groups greater opportunities to influence and contribute to an energy-efficient and sustainable society. www.designforenergi.se Show less Design for everyday energy efficiency is a research and development programme from the Swedish Energy Agency that focuses on the role of individuals and groups in the energy system. The program provides funding to projects that combine energy research and development with design and behaviour science to develop new business models, knowledge, technology, products and services. The budget is 60 million SEK for the period 2020 – 2024 The results from the participating projects aim to give… Show more Design for everyday energy efficiency is a research and development programme from the Swedish Energy Agency that focuses on the role of individuals and groups in the energy system. The program provides funding to projects that combine energy research and development with design and behaviour science to develop new business models, knowledge, technology, products and services. The budget is 60 million SEK for the period 2020 – 2024 The results from the participating projects aim to give individuals and groups greater opportunities to influence and contribute to an energy-efficient and sustainable society. www.designforenergi.se Show less

Member of the board

• May 2013 - May 2020

Appointed by the Government as member of Konstfack’s board from 1 May 2013

Vice Chairman of the Board

• Oct 2016 - May 2018

Member of the Advisory Council / Ledamot insynsrådet

• May 2013 - May 2019

The Advisory Council is responsible for monitoring the activities and is also a support to the Director. I’m proud to have been part of the journey ArkDes has done to become a fundamental cornerstone of the Architectural and Design arena. The Advisory Council is responsible for monitoring the activities and is also a support to the Director. I’m proud to have been part of the journey ArkDes has done to become a fundamental cornerstone of the Architectural and Design arena.

CEO and co-founder

• Nov 1998 - Aug 2017

Transformator Design was a pioneer consultancy company in the business of Service Design and Customer Experience Design. With a staff of about 35 of the worlds most brilliant service designers we delivered over 300 hundred successful projects in 19 years. We were working and co-creating brilliant services in a wide range of industries and organisations, in the private and public sector. This made Transformator Design one of the world leaders in this field. We helped our clients… Show more Transformator Design was a pioneer consultancy company in the business of Service Design and Customer Experience Design. With a staff of about 35 of the worlds most brilliant service designers we delivered over 300 hundred successful projects in 19 years. We were working and co-creating brilliant services in a wide range of industries and organisations, in the private and public sector. This made Transformator Design one of the world leaders in this field. We helped our clients understand and tackle two challenges. Firstly, we helped our clients develop and implement customer centered strategies and services. Secondly, we transformed organisations to think and act from a human customer and employee centric perspective. Our unique method consisted of carrying out repeated loops of end-customer and staff interactions to then identify, develop and design the best, services, experiences and propositions, no matter in what channels the interaction takes place. By doing so, we helped organisations to launch innovative services that are relevant and attractive for customers that will result in creating new sources of revenue, save resources and increase customer value, trust, satisfaction and loyalty. Transformator Design was acquired in 2017 by Acando (Later acquired by CGI) Show less Transformator Design was a pioneer consultancy company in the business of Service Design and Customer Experience Design. With a staff of about 35 of the worlds most brilliant service designers we delivered over 300 hundred successful projects in 19 years. We were working and co-creating brilliant services in a wide range of industries and organisations, in the private and public sector. This made Transformator Design one of the world leaders in this field. We helped our clients… Show more Transformator Design was a pioneer consultancy company in the business of Service Design and Customer Experience Design. With a staff of about 35 of the worlds most brilliant service designers we delivered over 300 hundred successful projects in 19 years. We were working and co-creating brilliant services in a wide range of industries and organisations, in the private and public sector. This made Transformator Design one of the world leaders in this field. We helped our clients understand and tackle two challenges. Firstly, we helped our clients develop and implement customer centered strategies and services. Secondly, we transformed organisations to think and act from a human customer and employee centric perspective. Our unique method consisted of carrying out repeated loops of end-customer and staff interactions to then identify, develop and design the best, services, experiences and propositions, no matter in what channels the interaction takes place. By doing so, we helped organisations to launch innovative services that are relevant and attractive for customers that will result in creating new sources of revenue, save resources and increase customer value, trust, satisfaction and loyalty. Transformator Design was acquired in 2017 by Acando (Later acquired by CGI) Show less

Member of the Advisory Board

• Jan 2013 - Dec 2016

Green Leap is a network for design and sustainable development and a part of CESC, Centre for Sustainable Communications, at KTH Royal Institute of Technology in Stockholm Sweden. Our mission is to act as a catalyst for change by engaging design in sustainable development. www.greenleap.kth.se Green Leap is a network for design and sustainable development and a part of CESC, Centre for Sustainable Communications, at KTH Royal Institute of Technology in Stockholm Sweden. Our mission is to act as a catalyst for change by engaging design in sustainable development. www.greenleap.kth.se