Digital Lead at dentsu Romania

• Nov 2022 - Present

Digital Marketing Expert @Orange Money

• Jun 2021 - Oct 2022

Handling the day-to-day marketing activities for the Orange’s financial app, including Paid and Owned Media: • Paid – managing ongoing paid activities via an agency • Owned - Handling the communication with the customers via email marketing, app push notifications • Business analysis for developing new features • Data analysis of customer journey using various data management tools and others • Supporting business strategy decision making with data reports insights • Supporting the team with budget monitoring and campaigns delivery • User testing new features Show less

Digital Manager

• Aug 2019 - May 2021

• Actively worked with one of the biggest retail chains in Romania and a Pharma client) defining digital marketing strategy • I have managed to create a strong link with the biggest digital client in the agency and kept the client loyal to the agency • Implemented and supervised over 100 campaigns monthly • evaluated campaign performance based on ad servers and analytics data. Using learnings in future campaigns. • look for new solutions that will deliver improved results • Annual budget has been in the range of seven figures. • Also, I have managed a team of 5 people that have implemented all the campaigns. • We have become a trusted partner and managed to increase spend by 50% YoY Clients: Lidl, Perrigo Show less

Freelance ecommerce specialist

• Mar 2020 - Sep 2020

• Setup feeds and campaigns for Facebook and Google • Shopify account management • Setup feeds and campaigns for Facebook and Google • Shopify account management

Associate Digital Director

• Aug 2017 - Aug 2019

• Coordinating the teams handling digital media for Mondelez in SCE (Romania, Bulgaria, Serbia and so)• Manage and mentor junior team members• Full ownership on digital account management• Planning/Creating campaigns for various clients• Data campaign analysis and providing reportsMain Client: Mondelez and AngeliniOther Clients include Opel, Adidas, Mastercard, Aerotravel, Philips, Kelloggs, E.ON, JYSK, Microsoft

Digital Specialist

• Apr 2010 - Jul 2017

• Planning/Creating campaigns for various clients• Data campaign analysis and providing reportsClients include GM (Opel, Chevrolet), Nokia, Philips, Adidas, Disney, LEGO, Mango, SCA Hygiene, Malev Airlines, Mattel, Ferrero, Mondelez, Mastercard, Aerotravel, AXN among others.