Experience

Neurobusiness®

• Colombia
• Advertising Services
• 1 - 100 Employee

• 공동 CEO

  • Aug 2014 - Present

  > Neuromarketing and Neuromanagement Company Direction > Neurobusiness® method creation > High performance Marketing and sales teams, Neurobusiness® method training > EEG - Eyetracking studies execution > Neuropolitics deployment > Neuromarketing brand construction in 11 contraes > Documented sales growth through Neuromarketing in multinational companies > Documented talent development deploying Neuromanagement in multinational companies > Neuromarketing and Neuromanagement Company Direction > Neurobusiness® method creation > High performance Marketing and sales teams, Neurobusiness® method training > EEG - Eyetracking studies execution > Neuropolitics deployment > Neuromarketing brand construction in 11 contraes > Documented sales growth through Neuromarketing in multinational companies > Documented talent development deploying Neuromanagement in multinational companies



Mundipharma

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Jun 2013 - Aug 2014

  > Marketing Management for the start up operation in Colombia > Best Start-Up Team Award (Latin America & Asia ) > Company & brands launching marketing management > Oncology/haematology, pain management, Reumatology, portfolio start up > Member of the steering comitee of the company, reporting to General Management > OxyContin ORF, new technology launch > Team Member for callibration of sales force performance evaluation > Marketing Management for the start up operation in Colombia > Best Start-Up Team Award (Latin America & Asia ) > Company & brands launching marketing management > Oncology/haematology, pain management, Reumatology, portfolio start up > Member of the steering comitee of the company, reporting to General Management > OxyContin ORF, new technology launch > Team Member for callibration of sales force performance evaluation



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Product Manager

  • Jun 2010 - Jun 2013

  > Marketing strategy planning and deployment at institutional (Synvisc) and retail channels (Analgesia)> Documented business growth at institutional and retail levels> IPad Medical promotion introduced in Sanofi Colombia> Growth in institutions throgh economic and access models (Synvisc)> Management of pain and bone metabolism brands> Searching opportunities within Heath regulatory environment’s change> implementation of pharmacoeconomic models from payors perspective> Neuromarketing/sensorial marketing deployment> Digital Marketing Initiatives implemented> Development of New pharmaceutical forms attending market needs (Winadeie 8)> First credit access model developed worldwide (Synvisc)> Product life cycle management> Creation of promotional material, impacting brand positioning.> Managing of Innofar Project: 7 Brands, 1 marketing manager, 22 sales representatives Show less

• Medical Advisor (Health Economics & Market access leader)

  • Mar 2008 - Jul 2010

  > Pharmacoeconomics and Health- Economics Head> Market Access strategy and tactic development> Rx Business Medical Advisory OTC Business Medical Advisory> Sales Force Medical Training aligned with products strategy> Scientific literature searching, reviewing and analyzing according to business needs> Medical support to sales and marketing activities> Support to pharmacovigilance department



Novartis Oncology

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Regional Clinical Research Associate

  • Aug 2006 - Aug 2008

  > Monitoring of clinical trials conduction (Phase IV) in region ANCAC (Central America and Andean Countries) > Design of Biomedical Educational Program for targeted physicians Compassionate Use Program implementation > Support for epidemiological studies IITs collaborative team (support Molecular GIST IIT, support in Molecular CML IIT) > Developing of new research centers in Oncology In Central America and Andean Countries > Oncology: Monitoring of clinical trial conduction in Central America and Andean Countries (Phase II-III) > Good Clinical Practice training and certification focused in Oncology > Cooperative work with marketing department in order to achieve pre-launching goals > Identifying high-potential investigator physicians and institutions Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Clinical Research Associate

  • Nov 2005 - Jun 2006

  > Monitoring of clinical trial conduction in Colombia Countries (Phase II-III)> Good Clinical Practice training and certification> Cooperative work with marketing department in order to achieve pre-launching goals> Identifying high-potential investigator physicians and institutions

• Medical Advisor

  • Oct 2004 - Nov 2005

  > Medical support to marketing strategy> Filed Force Medical Training aligned with products strategy> Scientific literature searching, reviewing and analyzing according to business needs> Visual aids review in compliance with promotional policies> Designing of field force scientific competences for products in charge> Medical support to sales and marketing activities> Support to pharmacovigilance department