Daniel Campagna
Associate Account Director at Primacy- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Nicole Taylor
Dan is a top-notch colleague. A great communicator, he makes sure that projects stay on track and manages a lot of moving parts and pieces at the same time. Dan is quick on his feet, with a solutions-based mindset that clients greatly appreciate. An incredibly friendly and outgoing guy, Dan wins over colleagues and clients alike with his can-do attitude and his willingness to pitch in. As a creative thinker, Dan contributes to successful digital strategies that generate results. It is always a pleasure to work with Dan, I cannot recommend him enough!
Aaron Schrock
Dan has a top-tier work ethic and the client relationship skills to match. He stays cool and calm in the face of challenges and connects well with clients of all backgrounds and personalities. He continually provides strategic insight to improve digital marketing performance, and genuinely puts the clients' best interests ahead of all else.
Nicole Taylor
Dan is a top-notch colleague. A great communicator, he makes sure that projects stay on track and manages a lot of moving parts and pieces at the same time. Dan is quick on his feet, with a solutions-based mindset that clients greatly appreciate. An incredibly friendly and outgoing guy, Dan wins over colleagues and clients alike with his can-do attitude and his willingness to pitch in. As a creative thinker, Dan contributes to successful digital strategies that generate results. It is always a pleasure to work with Dan, I cannot recommend him enough!
Aaron Schrock
Dan has a top-tier work ethic and the client relationship skills to match. He stays cool and calm in the face of challenges and connects well with clients of all backgrounds and personalities. He continually provides strategic insight to improve digital marketing performance, and genuinely puts the clients' best interests ahead of all else.
Nicole Taylor
Dan is a top-notch colleague. A great communicator, he makes sure that projects stay on track and manages a lot of moving parts and pieces at the same time. Dan is quick on his feet, with a solutions-based mindset that clients greatly appreciate. An incredibly friendly and outgoing guy, Dan wins over colleagues and clients alike with his can-do attitude and his willingness to pitch in. As a creative thinker, Dan contributes to successful digital strategies that generate results. It is always a pleasure to work with Dan, I cannot recommend him enough!
Aaron Schrock
Dan has a top-tier work ethic and the client relationship skills to match. He stays cool and calm in the face of challenges and connects well with clients of all backgrounds and personalities. He continually provides strategic insight to improve digital marketing performance, and genuinely puts the clients' best interests ahead of all else.
Nicole Taylor
Dan is a top-notch colleague. A great communicator, he makes sure that projects stay on track and manages a lot of moving parts and pieces at the same time. Dan is quick on his feet, with a solutions-based mindset that clients greatly appreciate. An incredibly friendly and outgoing guy, Dan wins over colleagues and clients alike with his can-do attitude and his willingness to pitch in. As a creative thinker, Dan contributes to successful digital strategies that generate results. It is always a pleasure to work with Dan, I cannot recommend him enough!
Aaron Schrock
Dan has a top-tier work ethic and the client relationship skills to match. He stays cool and calm in the face of challenges and connects well with clients of all backgrounds and personalities. He continually provides strategic insight to improve digital marketing performance, and genuinely puts the clients' best interests ahead of all else.
Credentials
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Advanced Google Analytics
GoogleDec, 2018- Nov, 2024
Experience
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Primacy
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United States
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Marketing Services
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1 - 100 Employee
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Associate Account Director
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Oct 2021 - Present
• Advise and collaborate with clients and lead agency teams to address marketing challenges and deliver superior client solutions. • Deliver brand strategy, strategic insights on client business/industry, trends, initiatives, issues, and competitive intelligence. • Develop and facilitate innovative, strategically vital solutions to client business problems from strategic marketing campaigns, transformational digital experiences that leverage technologies and platforms. • Partner closely with agency counterparts in delivery, strategy, production, creative, experience, media, design, and technology to speak their language and drive work across all disciplines. Show less
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Campagna Creative
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United States
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Advertising Services
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Creative Director / Consultant
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Jan 2015 - Nov 2021
Strategic consulting and design work for private sector B2B and B2C marketing. Clients included: Santa Ynez Band of Chumash Indians (Agency: Next Movement): • Redesign of tribal website serving 5,000+ members with updated look and feel, new site structure for easier navigation, and improved UX • Art direction, design, and value proposition development for “Celebrate and Educate” campaign — distributed across Santa Barbara media market CareMore Health: • Strategic consulting to improve client’s data analytics, reporting processes, and C-Suite briefings • Designed social media content for distribution to 25K+ fans/followers Campus of Life (Agency: Miller Ink): • Executed multi-platform print and digital marketing campaign, filling the inaugural class of a 300+ person living-learning community in San Diego, CA • Designed website, integrating WYSIWYG template with custom HTML, CSS, and online registration • Created logo/branding/value proposition/graphic identity, including style manual Show less
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Ruffalo Noel Levitz
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United States
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Higher Education
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700 & Above Employee
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Senior Client Success Director
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Mar 2019 - Oct 2021
Partner with clients to provide data driven digital marketing strategies driving enrollment through cutting-edge innovation. Consulting, benchmarking, KPI reporting, and identifying strategic opportunities to improve performance. Client Relations: • Achieved year-over-year improvement in market performance across all clients • Expanded product delivery across entire portfolio, resulting in a revenue increase of $185,000 in a single year • Saw continued client success throughout the pandemic and ensuing recession, resulting in retention of over a half-million in gross revenue from my portfolio alone Digital Strategy: • Cost-per-lead and cost-per-acquisition consistently outperform industry benchmarks • Strategic direction of creative and digital teams, delivering multi-platform campaigns on-time and on-budget • Competitive research for organic SEO, creating advantageous market positioning for smaller clients Show less
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University of Southern California
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United States
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Higher Education
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700 & Above Employee
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Director of Communications
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Jan 2016 - Feb 2019
Designed and developed executive communications for trustees, donors, and top-level administrators. Creative direction for writers and designers, leading multiple teams in content development for print and digital campaigns.Executive Communications:• Designed and produced proposals for donors, helping USC reach (and surpass) its $6B fundraising campaign goal 17 months ahead of schedule• Developed multi-platform advertising campaigns promoting university initiatives and increasing alumni involvement• Directed four-person social media team to create unique and resonant mobile content that further engaged USC alumni base• Developed social media strategy and content to integrate marketing campaigns with organic engagements, resulting in consistent growth across all digital channelsCreative Direction and Design:• Art-directed university photo shoots for scholarship, medical, academic, and capital campaign initiatives• Developed CASE Gold award-winning, national ad campaign for USC Alumni benefits and services• Redesigned USC Alumni Association website, developing a brand new UX and UI that streamlined a sprawling digital presence into a central, goal-oriented, digital experience Show less
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Associate Director of Communications
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Dec 2010 - Dec 2015
Internal and external strategic communications, including graphic design, web development, and social content.Strategic Communications:• Achieved year-on-year attendance growth for signature events and webinars by crafting multi-channel promotional campaigns• Digital transformation of outreach strategies and development activities by analyzing data from bi-annual alumni surveyCreative / Design:• Brand management for USCAA, ensuring clear representation of the university brand while adhering to identity guidelines• Provided creative expertise and resources for external vendors• Budgetary oversight of digital department funds• Facilitated communications between internal clients and marketing/creative staff Show less
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Administrative Assistant
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Oct 2008 - Dec 2010
Processed finances, planned events, and designed promotional materials, among other administrative duties in support of USC Alumni Association initiatives.
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Cracked
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Project Manager / Designer
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Aug 2013 - Oct 2015
Supervised a team of ten designers working across seven different states while also contributing graphic design, illustration, and written content for various initiatives. • Developed sales catalogue for the Cracked Dispensary through coordinated management of ideation between copywriters and designers; taking inventory from 0 products to 500+ • Designed custom graphics and page layouts for the critically acclaimed "De-Textbook." Plume, 2013 Supervised a team of ten designers working across seven different states while also contributing graphic design, illustration, and written content for various initiatives. • Developed sales catalogue for the Cracked Dispensary through coordinated management of ideation between copywriters and designers; taking inventory from 0 products to 500+ • Designed custom graphics and page layouts for the critically acclaimed "De-Textbook." Plume, 2013
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Marketing Manager
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Jun 2007 - Sep 2008
Developed promotional materials, managed budgets, led tours and created educational programming for youth studying abroad. Developed promotional materials, managed budgets, led tours and created educational programming for youth studying abroad.
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Director of Programming
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Aug 2005 - May 2007
Designed and implemented charitable programs for Cure for Cancers. Also maintained daily office operations and oversaw internal departments. Designed and implemented charitable programs for Cure for Cancers. Also maintained daily office operations and oversaw internal departments.
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Education
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2014 - 2017
University of Southern California
Master's Degree, Communication Management -
2000 - 2004
Occidental College
Bachelor's Degree, Theatre
Community
