Daniel B. Peacock
Chief Financial Officer at Emursive Productions- Claim this Profile
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Bio
Deborah Morrison
I had the pleasure of working with Dan Peacock for over eight years at the Madison Square Garden Company. Initially Dan was my direct manager and later the head of my department. Dan is the kind of manager to which you want to report and aspire to be to your own staff. He is intelligent, honest, kind, considerate, and an advocate for his team. His door is always open should you have a question or an issue to be addressed. Dan gives his staff the opportunity to develop their skill sets and advance in their own careers. He consistently motivates his staff to reach their deadlines/goals. He is very knowledgeable about the sports and entertainment industries and finance and accounting specifically. He is equally adept at managing up and down. Any organization would be lucky to have Dan Peacock as a leader on their team.
Lucas G. Rubin
Dan is a terrific combination of talent, smarts, hard work - and collegiality. When I was developing Columbia University's Master of Science Program in Sports Management, a chance introduction to Dan led to his spearheading the development of an entire study sequence, which Dan later taught for a number of years. He was a perennial standout among the faculty - a pleasure to work with and someone whom the students admired as professor, mentor, and industry leader. Dan is truly one-of-a-kind.
Deborah Morrison
I had the pleasure of working with Dan Peacock for over eight years at the Madison Square Garden Company. Initially Dan was my direct manager and later the head of my department. Dan is the kind of manager to which you want to report and aspire to be to your own staff. He is intelligent, honest, kind, considerate, and an advocate for his team. His door is always open should you have a question or an issue to be addressed. Dan gives his staff the opportunity to develop their skill sets and advance in their own careers. He consistently motivates his staff to reach their deadlines/goals. He is very knowledgeable about the sports and entertainment industries and finance and accounting specifically. He is equally adept at managing up and down. Any organization would be lucky to have Dan Peacock as a leader on their team.
Lucas G. Rubin
Dan is a terrific combination of talent, smarts, hard work - and collegiality. When I was developing Columbia University's Master of Science Program in Sports Management, a chance introduction to Dan led to his spearheading the development of an entire study sequence, which Dan later taught for a number of years. He was a perennial standout among the faculty - a pleasure to work with and someone whom the students admired as professor, mentor, and industry leader. Dan is truly one-of-a-kind.
Deborah Morrison
I had the pleasure of working with Dan Peacock for over eight years at the Madison Square Garden Company. Initially Dan was my direct manager and later the head of my department. Dan is the kind of manager to which you want to report and aspire to be to your own staff. He is intelligent, honest, kind, considerate, and an advocate for his team. His door is always open should you have a question or an issue to be addressed. Dan gives his staff the opportunity to develop their skill sets and advance in their own careers. He consistently motivates his staff to reach their deadlines/goals. He is very knowledgeable about the sports and entertainment industries and finance and accounting specifically. He is equally adept at managing up and down. Any organization would be lucky to have Dan Peacock as a leader on their team.
Lucas G. Rubin
Dan is a terrific combination of talent, smarts, hard work - and collegiality. When I was developing Columbia University's Master of Science Program in Sports Management, a chance introduction to Dan led to his spearheading the development of an entire study sequence, which Dan later taught for a number of years. He was a perennial standout among the faculty - a pleasure to work with and someone whom the students admired as professor, mentor, and industry leader. Dan is truly one-of-a-kind.
Deborah Morrison
I had the pleasure of working with Dan Peacock for over eight years at the Madison Square Garden Company. Initially Dan was my direct manager and later the head of my department. Dan is the kind of manager to which you want to report and aspire to be to your own staff. He is intelligent, honest, kind, considerate, and an advocate for his team. His door is always open should you have a question or an issue to be addressed. Dan gives his staff the opportunity to develop their skill sets and advance in their own careers. He consistently motivates his staff to reach their deadlines/goals. He is very knowledgeable about the sports and entertainment industries and finance and accounting specifically. He is equally adept at managing up and down. Any organization would be lucky to have Dan Peacock as a leader on their team.
Lucas G. Rubin
Dan is a terrific combination of talent, smarts, hard work - and collegiality. When I was developing Columbia University's Master of Science Program in Sports Management, a chance introduction to Dan led to his spearheading the development of an entire study sequence, which Dan later taught for a number of years. He was a perennial standout among the faculty - a pleasure to work with and someone whom the students admired as professor, mentor, and industry leader. Dan is truly one-of-a-kind.
Experience
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Emursive Productions
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Entertainment Providers
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1 - 100 Employee
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Chief Financial Officer
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Aug 2021 - Present
Emursive Productions is the producer of the popular NYC theatrical immersive experience Sleep No More at The McKittrick Hotel, which is also home to the Gallow Green restaurant, Manderley Bar, and The Club Car. ==================== As its first CFO, I created the company’s finance and accounting infrastructure to fortify its post-Covid relaunch and set the foundation for helping the company scale through expansion into new initiatives. My key efforts include building and developing the finance and accounting team, establishing policies and processes, and working side-by-side with the leadership team to deliver managerial reporting that strengthened business decision-making. I put in place critical organizational assets required for scaling and long-term success such as a harmonized chart of accounts across multiple LLCs and an organizational chart with reporting relationships and compensation model. I completed cost and revenue optimization projects including variable and dynamic ticket pricing. Show less
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Senior Vice President Finance
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2011 - Jan 2021
Since 2011, held 3 senior roles for various divisions and P&Ls:–SVP Finance, Sports Properties, Tickets & Suites, Live Events, 2017–Present–SVP Finance & Controller, Tickets, Clubs & Premium Hospitality, 2016–2017–SVP Finance & Controller, MSG Entertainment, 2011–2016During this tenure, provided financial leadership to business partners heading sports and entertainment divisions at all 7 MSG venues. Major highlights have focused on new organizational structures, technology investments, and initiatives designed to sustain MSG’s growth trajectory. Led through change to develop skilled and effective teams operating in a high-morale workplace culture.Recent select actions include reorganization of accounting functions into shared services while focusing finance team efforts primarily on business partners. Also spearheaded cloud and mobile applications that significantly accelerated processes and responsiveness to clients. Introduced reporting that met business partner needs for speed and visibility as well as SEC requirements and earnings calls. Provided financial analysis and modeling for corporate development, contributing to acquisitions of The Forum arena in Los Angeles and an ownership stake in Tribeca Enterprises. Show less
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Vice President of Finance, Sports Properties, Bookings & New Business Development
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Sep 2007 - Mar 2011
Recruited as Manager Entertainment Finance for Sports Properties and advanced to Director of Finance for Sports & Entertainment. In 2007, promoted to VP of Finance overseeing accounting, budgeting, and financial reporting for 800+ sports and entertainment events annually. Contributed to financial analysis and modeling for 3 acquisitions: Beacon Theatre, Chicago Theatre, and Wang Theatre. Supported this business expansion with new technology implementations and analytics that optimized revenue and improved booking services. Managed risk through rigorous controls and modeling expertise for even complex events such as the Christmas Spectacular production at Radio City Music Hall and on tour. Continually improved visibility into business operations and outcomes through new reporting. Show less
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Director of Finance, Sports & Entertainment
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Feb 2001 - Sep 2007
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Manager Entertainment Finance
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Mar 1998 - Feb 2001
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Columbia University
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor: Sports Accounting & Finance
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Sep 2007 - Dec 2012
Recruited to help build the university’s Sports Management master’s degree that became one of the top five sports management programs in the world. Developed curriculum for the Sports Accounting and Finance course and taught the course for up to 28 students per class. Recruited to help build the university’s Sports Management master’s degree that became one of the top five sports management programs in the world. Developed curriculum for the Sports Accounting and Finance course and taught the course for up to 28 students per class.
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Comedy Central
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United States
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Entertainment Providers
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200 - 300 Employee
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Production Accountant
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Sep 1997 - Dec 1997
Performed accounting processes and ensured all legal requirements were met. Performed accounting processes and ensured all legal requirements were met.
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MTV Networks
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United States
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1 - 100 Employee
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Financial Analyst
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Mar 1996 - Aug 1997
Facilitated production of Nick Jr. television shows by managing payments, cash flow, and amortization schedules. Facilitated production of Nick Jr. television shows by managing payments, cash flow, and amortization schedules.
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Nickelodeon
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Production Accountant
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Sep 1994 - Mar 1996
Managed finances and maintained financial records for television production activities. Managed finances and maintained financial records for television production activities.
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Education
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1998 - 2002
Fordham Gabelli School of Business
MBA, Finance and Communications & Media Mgt -
1989 - 1994
The Ohio State University Fisher College of Business
BSBA, Finance
Community
