Experience

University of Brighton

• United Kingdom
• Higher Education
• 700 & Above Employee

• Employability and Enterprise Marketing Officer

  • Apr 2020 - Present

  Planning, delivery and evaluation of communications and marketing plans and campaigns to both b2b and b2c audiences. Responsible for innovation and development of new routes to market, aligned with the University of Brighton brand and strategic direction.Promoting, managing and maintaining alignment with the University's core strategic pillars as set out by the Executive Board.Strategic planning and implementation of integrated marketing campaigns promoting the Enterprise and Employability offer at and in partnership with the university. Specialising in digital campaigns with a focus on staff, student and business engagement across our entire partnership portfolio. Managing team members in content creation, brand development/awareness, multi-channel comms planning and social media development and management. Ensuring collaboration with senior management initiatives cross-department, organisation-wide.



Pegasus - Inspiring Healthy Decisions

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Key Account Manager

  • Jul 2018 - Aug 2019

  Very excitedly I joined the team at Pegasus PR back home in Brighton. Having joined the Animal Health team specifically, with a remit largely focused on the strategic development of our creative delivery for key Animal Health clients. The sky is the limit for the team, helping big brands communicate smart, agile, and creative health comms and advertising across an ever developing industry landscape. Introducing CRM segmentation into the team's everyday client function was a growth target for our tea, and one that I led, alongside our strategy team.

• Senior Account Manager

  • Jul 2018 - Jul 2018



Arthur London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Key Account Director

  • Jun 2017 - Dec 2017

  I joined the team at Arthur after a big pitch win. Bringing my Direct Marketing/advertising experience to the team to help settle the RSPCA team.Immediately we set to work on both their BAU fundraising program as well as a big brand refresh project. Results began to come in thick and fast, and the account began to settle into the agency and grow. I joined the team at Arthur after a big pitch win. Bringing my Direct Marketing/advertising experience to the team to help settle the RSPCA team.Immediately we set to work on both their BAU fundraising program as well as a big brand refresh project. Results began to come in thick and fast, and the account began to settle into the agency and grow.



On Agency

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Account Director

  • Sep 2015 - May 2017

  I direct the strategic and creative output for the Stroke Association Direct Marketing fundraising department. I have a similar role across a broader range of clients but my primary function is to improve and promote retention of current supporters while also delivering increasingly improved figures of the acquisition of new supporters. Reducing churn while hitting fundraising targets through the soliciting of warm support donations throughout an extremely busy annual marketing schedules.I ensure that we are constantly testing, reviewing and optimising. We have a gargantuan amount of data running through the agency at our finger tips. Ensuring that we are using this to our charity partner's best possible end is at the heart of everything we do. We constantly strive to improve charity image, relations with existing supporters, increasing the support base, while always aiming to invest budget wisely to future proof everything that we currently do to improve lives of beneficiaries. I look after the vast majority of digital strategy and creative that flows through the office and manage a very capable, enthusiastic and specialist team of account executives, account managers and senior account managers too.We deal with millions of pounds every year and are constantly striving to stabilize and improve, stabilize and improve. My strategy is always to make your client as impervious as possible to external market factors and when the industry sees a broad reduction in performance to seize the opportunity and improve our client's finances and position in the market place whilst retaining integrity and prestige at all times.

• Senior Account Manager

  • Feb 2014 - Sep 2015

  I am in charge of the day to day strategical and creative development of both national and international not for profit organisations' direct marketing fundraising. We deliver high-impact, creatively engaging, expertly targeted marketing campaigns with real-time fiscal results on an ongoing basis.Our campaigns comprise of data-analysis driven targeting through both online and offline platforms. We deliver record breaking results on a consistent basis while offering ongoing consultative support to each and every one of our clients. Clients that range from international campaigning and fundraising organisations such as British Red Cross, Greenpeace and the NSPCC, through to pioneering medical research charities such as the Stroke Association and the Motor Neurone Disease Association.Whatever the scale of the charity, we can draw upon our many years of internal experience and external partnerships within the industry in order to deliver life-changing results for our clients and their beneficiaries. Results that allow these charities to undertake the levels of investment in care and research services needed by their beneficiaries on an ongoing basis. We project manage, design, data plan, media buy, consult, advise, and then deliver - on brand, on budget, on time, on results every single time.We deliver the results of a central London agency but with that added Brighton charm. We love our clients, and it shows.

• Account Manager

  • Jan 2013 - Feb 2014

  I am an account manager here at On agency - we deliver all direct marketing solutions for both national and international charities and not for profit organisations. We work with clients such as Greenpeace, Blue Cross, and the NSPCC through to medical charities such as Stroke Association and The Motor Neurone Disease Association.We project manage, design, data plan, media buy, deliver - on brand, on budget, on time, on results every single time. We have huge respect and passion for the industry and this is backed up by the knowledge of vastly experienced members of staff and invaluable and market leading data process.It's an exciting time here - it's busy, we're winning huge clients, retaining them - winning awards, and raising huge amounts of invaluable funds for each and every one of our amazing clients!



2upfront Design

• Account Manager

  • Nov 2011 - Jan 2013

  I handled the existing accounts here, liaising with clients from various industries, relaying their briefs to our design team, whilst always trying to attract new clients onto our books. We specialise in absolutely everything creative and are always looking at expanding our portfolio.My remit was to brief projects into our Creative Director who would in turn brief the rest of the design team. I took responsibility of both an account and project manager, ensuring that projects were always completed on time, on budget, and exceeding client's expectations. I would also act as client liaison for any budgetary, legal, or strategic queries too.



Time Inc. UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Senior Sales Executive

  • Mar 2010 - Oct 2011

  I completed 20 months experience as a Classified Sales Executive at IPC Media's weekly Horse and Hound magazine and HorseandHound.co.uk -- Currently spearheading a move into social media advertising and maximising other digital revenues available to Horse and Hound. I was shortlisted for Classified Sales Person of the year at IPC Media, but unfortunately moved onto my new position before the awards took place.I looked after the Property and Recruitment portfolio at Horse and Hound, assisting with digital campaign briefs, print advertising from concept through to print, and have built up an extensive and very effective relationship with all of my clients both direct, and agency.



Majestic Wine

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Graduate Trainee Sales Manager

  • Sep 2009 - Mar 2010

  I entered the Graduate Management training program at Majestic Wine having graduated from University in July 2009. Alongside my full time obligations I attended high level tasting and training programs both at their Head Office and at various Coroprate events throughout Central London and further afield. Our relationships with hotels and restaurants meant that while one's knowledge of wine, beers and spirits was consistently being improved, customer service and account management was also key aspect of my job role.