Experience

Iron Light

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Brand Officer

  • Sep 2019 - Present

  I oversee Iron Light's brand strategy, positioning, and creative design teams at Iron Light. I oversee Iron Light's brand strategy, positioning, and creative design teams at Iron Light.



Global Communities

• United States
• International Trade and Development
• 700 & Above Employee

• Vice President of Communications and Public Affairs

  • Jan 2019 - Sep 2019

  Served on executive leadership team and managed communications and public affairs staff, projects and budget for this international NGO. Oversaw all communications and media, guided all branding activities, supported executive and internal communications, and managed public affairs efforts. ● Developed new content strategy for the organization’s approximately 50 programs in 28 countries. Produced more than 40 pieces of original content for media, lawmakers, donors and potential donors, and for publication on website and social media. This led to a 10 percent increase in both website sessions and avg. duration per session. ● Developed robust communications strategies for two multimillion dollar funding proposals. ● Developed and delivered messaging training for several country field offices; traveled to Ukraine to support communications for a decentralization project and to Ghana to support a resilience and sanitation project. ● Wrote and edited CEO’s monthly newsletters to global staff of more than 2,600, and supported internal communications strategy for all-staff town hall meeting and diversity, equity and inclusion council.



Atlas Network

• Non-profit Organizations
• 1 - 100 Employee

• Vice President of Marketing and Communications

  • Jan 2014 - Jan 2019

  Created and oversaw communications strategy for this nonprofit association of more than 480 civil society member organizations in over 90 countries. Developed brand key and guidelines, conceived of and produced new quarterly magazine, Freedom’s Champion, and built robust social media audience. Developed and launched new website, implemented new content strategy, and developed and facilitated numerous media, messaging and communications trainings to more than 5,000 via online and in-person in 12 countries. Produced all video content, and oversaw annual global event series. ● Conceived of, helped secure $1.5 million funding for, and produced video and photo storytelling project across Latin America, Asia, Europe in conjunction with a Pulitzer Prize-winning photographer. ● Developed international media relations strategy earning an average of 1,000 annual media appearances in 2015, 2016, 2017, and 2018 representing an increase of 631 percent over 2014. ● Developed industry award-winning website leading to an average of 600,000 yearly sessions, an increase of more than 500 percent over previous site. ● Overhauled organization's social media presence, which led to a social media audience size of more than 75,000 with above average industry engagement rates on both Facebook and Twitter. ● Created and managed new biweekly email product for members, donors, general public, and the media leading to a 25 percent increase in open rate and a 26 percent increase in click rate.



Illinois Policy

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President of Marketing and Communications

  • Aug 2010 - Dec 2013

  Managed marketing and communications team of seven at this nonprofit public policy organization. Oversaw media strategy, digital (web, social, email), print publications, and video production; supported donor communications and event strategy. ● Managed all public relations for first two cases of Liberty Justice Center, organization’s nonprofit litigation center, Crowe v. City of Bloomington, (won in 2013) and Beavers Donuts v. City of Evanston (won in 2016). ● Directed and oversaw all media relations; media appearances grew from 250 in 2010 to more than 3,800 in 2013. ● Oversaw social media strategy; Twitter followers grew from 3,000 to 26,000 and engagement from 1,575 to 37,000. ● Developed and launched a new website and overhauled quarterly magazine, for which I served as editor-in-chief. ● Served as spokesperson for the organization on Univision, Fox Chicago, WTTW, NBC, and WLS.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Manager of Client Strategy and Brand Activation

  • Sep 2007 - Aug 2010

  Sold and managed more than $1.25 million in sustainability and CSR consulting projects for clients including Walmart, General Mills (Yoplait and Green Giant), PepsiCo, Coca-Cola, Procter & Gamble, NBC Universal, and J.M. Smucker Company. ● Served as trainer and project manager on Walmart’s CSR employee engagement program which trained and engaged more than 500,000 Walmart employees in pragmatic principles of sustainability. Helped implement in-store campaign to drive sales of sustainable product categories, which produced $25 million in incremental sales. ● Managed CSR campaign work for Green Giant. Supported over two years of marketing cycles and advised on how to integrate sustainability into Green Giant’s overall brand strategy. ● Managed on-air and online strategy for NBC Universal’s Green Week in 2008, 2009 and 2010. Developed educational content in both English and Spanish for all NBCU networks. Content viewed yearly by more than 40 million.



Envision by WorldStrides

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of National Youth Leadership Forum on Technology

  • May 2000 - Aug 2006

  Served as director of programs for Envision EMI, a for-profit company that managed all aspects of several nonprofit education organizations, including National Youth Leadership Forum on Technology - an experiential annual event with 1,700 attendees. ● Lowered event per-participant marketing cost by $150, contributing nearly $300,000 to the bottom line in one year. ● Recruited, hired, trained and managed 8 direct reports and supervised a staff of more than 100. ● Managed annual event and curriculum project budget totaling more than $4 million. ● Formed strategic relationships with more than 100 of the top organizations in Silicon Valley and Washington, DC.