Experience

Gatewise

• United States
• Software Development
• 1 - 100 Employee

• Head of UX

  • Oct 2023 - 3 months

  - Directing and overseeing the entire product user experience - Building scalable design systems according to atomic design principles - Building a Storybook library using Typescript, Radix, Tailwind and Shadcn UI - Collaborating closely with engineers to ensure seamless product development



Startup Booster

• Israel
• Software Development
• 1 - 100 Employee

• Head of UX/UI

  • Apr 2021 - Oct 2023

  - Collaborating with early-stage startups and enterprises (including Monday.com and Bolttech) to launch intuitive, delightful products - Overseeing feature ideation, research, and design processes end-to-end - Leading departmental projects, adhering to strict timelines and budgetary constraints - Developing websites using Webflow and designing components with React and Storybook - Collaborating closely with engineers to ensure seamless product development



Public

• Israel
• Technology, Information and Internet

• Founder

  • Feb 2020 - Oct 2023

  - Creating online communities tailored to customer need - Collaborating closely with customers to meet their expectations - Directing all company operations, from user interviews to feature ideation and community setup - Managing marketing efforts and building the brand's website - Establishing Israel's top music community, achieving 100K monthly visitors



Twik

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Lead Product Designer (UX/UI)

  • Jun 2017 - Jul 2021

  - Leading the redesign of a complex B2B platform, focusing on simplifying UX while adhering to Material Design guidelines - Collaborating directly with customers to enhance the product's effectiveness and optimize their website's performance - Conducting A/B and multivariate testing to systematically improve website conversions and UX - Crafting marketing materials and constructing landing pages with Webflow - Collaborating closely with engineers to ensure seamless product… Show more - Leading the redesign of a complex B2B platform, focusing on simplifying UX while adhering to Material Design guidelines - Collaborating directly with customers to enhance the product's effectiveness and optimize their website's performance - Conducting A/B and multivariate testing to systematically improve website conversions and UX - Crafting marketing materials and constructing landing pages with Webflow - Collaborating closely with engineers to ensure seamless product development Show less



Overview

• Israel
• Design Services

• Digital Designer

  • Jan 2017 - Jun 2017

  - Designing brand identities, logos, social media posts, and stationary assets - Designing and developing websites using WordPress