Experience

Festive Lights Ltd

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Head of Digital Marketing

  • Sep 2014 - Present

  • Led on all aspects of digital marketing at the company, managing and growing the marketing department from a team of 4 to a team of 10. • Owned the customer acquisition strategy, incorporating SEO, PPC, social media, paid social, content marketing and email marketing across B2C and B2B functions.• Oversaw sustained online growth over a number of years, with turnover increasing by more than 100%, whilst working with annual budgets in excess of £1M.• Pioneered a data-driven philosophy to the marketing function, including the introduction of a CDP/CRM marketing automation platform.• Improved conversion rate by more than 30% through improvements to UX, utilising CRO to optimise the user journey.• Coordinated a complete company rebrand, working with internal and external teams.• Project managed several website builds and built a strong relationship with the web development agency.• Introduced continual website improvements, managed through Kanban style Trello boards.• Developed and implemented a comprehensive content strategy.• Established relationships with key agency partners. Show less

• Digital Marketing Specialist & Online Project Manager

  • Mar 2012 - Sep 2014

  • Project managed a website rebuild including changing the ecommerce platform, with a strong emphasis on technical SEO.• Identified suitable agency partners and established strong relationships with them. • Led the site SEO strategy, overseeing a significant increase in traffic.• Overhauled the website content, introducing more consistency and accuracy, improving the user experience. • Introduced a personalised email marketing strategy. • Created social media profiles and helped to grow follower numbers and engagement exponentially. Show less



Piranha Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SEO & Social Media Specialist

  • Mar 2011 - Mar 2012

  • Created and implemented SEO strategies for clients across a variety of different industries. • Employed exceptional communication and relationship-building skills to develop relationships with clients. • Worked with internal agency teams to make improvements to clients' websites. • Helped to deliver pitches to potential new SEO clients, presenting proposed SEO strategies. • Created and implemented SEO strategies for clients across a variety of different industries. • Employed exceptional communication and relationship-building skills to develop relationships with clients. • Worked with internal agency teams to make improvements to clients' websites. • Helped to deliver pitches to potential new SEO clients, presenting proposed SEO strategies.



iknow-uk Ltd

• United Kingdom
• Hospitality

• Deputy SEO Manager

  • Jun 2009 - Mar 2011

  • Conducted comprehensive keyword research. • Attended SEO industry events, staying abreast of developments in SEO. • Created keyword-rich content to improve organic rankings. • Used Excel to build a content matrix that created unique copy for large numbers of similar but distinct pages on the company's website. • Researched and manually contacted webmasters and bloggers as part of a link building outreach strategy. • Conducted comprehensive keyword research. • Attended SEO industry events, staying abreast of developments in SEO. • Created keyword-rich content to improve organic rankings. • Used Excel to build a content matrix that created unique copy for large numbers of similar but distinct pages on the company's website. • Researched and manually contacted webmasters and bloggers as part of a link building outreach strategy.