Daniel Saeva
VP, Global Print Licensing (GM with P&L Ownership) at Disney Publishing Worldwide- Claim this Profile
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Bio
Experience
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Disney Publishing Worldwide
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Book and Periodical Publishing
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100 - 200 Employee
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VP, Global Print Licensing (GM with P&L Ownership)
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Jul 2021 - Present
Oversee global P&L of all print licensing across Disney brands in books, magazines and comics. Reporting to the head of publishing for TWDC, I set and lead the implementation of strategy across licensing through partnering with best-in-class licensees in each marketplace. Achieved double digit growth in FY21.
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Vice President, Commercialization
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Jun 2018 - Jul 2021
Led the NA sales, production and operations of Disney’s vertically integrated books, and led North American Licensing. Team of ~40, reporting directly into the head of publishing for TWDC. Implemented inventory management processes that led to millions of dollars of additional profitability.
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Vice President, Licensing
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Jun 2017 - Jun 2018
Accountable for growing Disney Publishing’s licensed business in North America. In addition to books, magazines, and Disney Comics, this also included new business development to broaden Disney Publishing into digital applications and platforms. Launched “Read with Disney” on the Google Home platform.
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Director Licensing, North America
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Jan 2011 - May 2017
Directly managed team of 6, setting and executing the NA strategy for account and partnership management. Integrated new businesses into the Disney Publishing (DPW) model (Marvel and Star Wars) in this period, while rebuilding the team because of the move from NY to CA.
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Senior Manager, North American Licensing
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Sep 2009 - Jan 2011
Reporting to the VP of NA licensing for Disney Publishing, I managed the largest DPW account and growth categories. Key responsibilities included contractual negotiation, budgeting and forecasting, and product ideation and approval.
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Sr Mgr, Retail Development - UK
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Oct 2007 - Sep 2009
Retail Sales and Marketing lead across all Disney brands and publishers for key retailers in the UK. Acted as the single liaison point for Disney brand events. Created occasions for our licensed publishers to gain shelf space, promotional opportunities, coordinated cross category events. Built POS tracking and data analytics to create more fact based decision making on product and promotional planning.
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Retail Development Manager - Walmart
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May 2006 - Sep 2007
Retail Sales and Marketing lead across all Disney brands and publishers at Walmart. Implemented mass retail success practices into the traditional publishing mindset of DPW to see rapid growth (+30%) in an under leveraged retail channel.
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Walmart
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United States
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Retail
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700 & Above Employee
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Buyer
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1998 - 2006
Seasoned professional buyer spanning multiple categories within the Automotive and Pet Accessory departments. Responsible for managing budgets in excess of $550MM to correctly assort products to maximize category growth and sales. Partnered with external vendors to understand category, demographic and macro economic factors to make smart strategic decisions to deliver growth. Awarded Buyer of The Quarter in the Automotive Department Seasoned professional buyer spanning multiple categories within the Automotive and Pet Accessory departments. Responsible for managing budgets in excess of $550MM to correctly assort products to maximize category growth and sales. Partnered with external vendors to understand category, demographic and macro economic factors to make smart strategic decisions to deliver growth. Awarded Buyer of The Quarter in the Automotive Department
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Education
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Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing