Product Manager

• Jul 2020 - Present

Classic product management as a coordination point between marketing, sales, manufacturing & development, analysis and communication of market and customer needs as a basis for product requirements, digitalization of internal processes, process analysis & process design, Building Information Modeling (BIM), online product configurator for fire protection seals (www.rudolf-hensel.de/product-selector) Classic product management as a coordination point between marketing, sales, manufacturing & development, analysis and communication of market and customer needs as a basis for product requirements, digitalization of internal processes, process analysis & process design, Building Information Modeling (BIM), online product configurator for fire protection seals (www.rudolf-hensel.de/product-selector)

FG Brandschutz, FG Stahlbau

• Jul 2020 - Present

Director Marketing & Digitalization

• Oct 2017 - Apr 2020

Development of the digital strategy of the ILLIES Group, coordination with management, agencies and consultants. Project ownership of new customer-centric digital business models, including business plans and budget responsibility. Conception and implementation of a B2B content marketing strategy for industrial machinery in Asia. Creation of local web and social media pages in cooperation with agencies. Digital marketing campaigns including SEM, SEO, SEA. Identify relevant KPIs and select appropriate tools for analysis and presentation. Internal and external content development for e-mail and social media marketing in collaboration with portfolio and sales managers. Internal communication of the new sales concept. Corporate branding, employer branding, public relations and trade fair planning.Development of digital sales tools for obtaining market and customer information and data utilization in CRM.Creation of a digital learning structure based on a MicroLearning app including conception of training courses.Digitization of technical services in the Asian sales markets (machine monitoring, service app, augmented reality, remote services, SLAs).

Project Leader CRM

• Jan 2013 - Sep 2017

Selection, customization, implementation, rollout and training of staff for new CRM system at all ILLIES offices, alignment and connection with existing IT systems and ERP. Business process modelling. Project management. Internal communication. Change management.

Manager Project Development

• Jan 2009 - Jan 2010

Development of investment projects in the field of renewable energies, initially focusing on photovoltaics and biomass. Identification of market trends and presentation of investment recommendations to management, private and institutional investors. Preparation of feasibility studies and market analysis in the form of presentations and business plans for internal use and potential investors and banks. Identification of suitable partners for financing, construction and operation. Placement of projects on international capital markets, e.g. for the construction of a solar module production plant in Germany or a biogas plant in South Africa.

Sales and Project Manager

• Oct 2002 - Dec 2008

Account and project management in international B2B sales. Quote calculation, contract negotiation, financing, risk and contract management and order processing. Identification of new market trends, machinery and products to expand the assigned portfolio. Preparation and preparation of feasibility studies, market reports and presentations for business partners. Establishment and maintenance of an effective network of personal contacts. Key Account Management (suppliers and customers). Project management and coordination of all project participants. Internal reporting and budget responsibility for the respective portfolio, e.g. for the textile, agricultural, energy and paper industry. Organization and support of trade fair visits and own trade fair participations with own booth.

Sales and Project Manager

• Jan 2007 - Jan 2008

Living in Almaty, Kasakhstan. Local management, supervision of factory construction, installation and commissioning of a turn-key plant order. Coordination with international and local suppliers. Promotion and sales of the portfolio for the agricultural and food producing sector. Contract negotiation and risk management. Identification of new market trends, machinery and products to expand the group's portfolio of international suppliers.

Trainee

• Oct 1999 - Sep 2002

Dual studies in business administration. Bachelor thesis: "Investment goods marketing exemplified by the launch of a low-pressure plasma system in China".

Bankkaufmann

• Aug 1997 - Sep 1999