Senior Digital Specialist

• Feb 2022 - Present

Co-Founder The B.Hive NFT

• Jan 2022 - Present

Chief Communications Officer (CCO)

• Aug 2018 - Present

- Developed and Implemented a social media strategy for B.Hive that resulted in building a strong brand awareness. - Developed monthly social media calendars with the assistance of the design team. - Planned and led more than 50 events to grow the brand presence, in parallel, ran social Ads campaigns using Facebook & Instagram as well as Email marketing to promote B.Hive’ events. This resulted in the increase of revenues by 25%. - Led Bhive's social media revamp which increased the average users engagement. - Worked with the Web development team to create a website for B.Hive, while working on the keywords optimization.- Collaborated and built partnerships with tens of NGOs and local associations to empower and grow B.HIVE's community. Some of the NGOS we partnered with are Embrace, Make_sense MENA and JCI.

Account Manager & Media Buyer | SEA | French Market

• Apr 2021 - Feb 2022

Marketing Manager | Digital Media Strategist

• Sep 2019 - Feb 2022

- Developed and implemented data-driven digital marketing strategies. Starting from creating the funnels to the campaigns execution and optimisations. - Distributed monthly budgets on social ads for a retail client, which resulted in boosting website traffic and increasing online sales by 2.2 times in a 2 months period. - For another client, increased ROAS from 2% to 4.5% through optimising landing pages, split testing ads and data analysis. - Generated high-quality leads for a client, which resulted in gathering 200 new leads. - Worked closely with the design team to create and maintain brand consistency over social media platforms

Communication Consultant

• Apr 2018 - Jul 2018

Final Consulting Project at IE Business School :- Worked on a consulting project with a multinational team with the objective to reinforce the company's employer branding strategy and enhance its corporate reputation (achieved with Honors). - Led research analyses that covered situation analyses, literature review (including a knowledge gap) and field researches. - Conducted 3 focus groups, 15 internal interviews and a survey which generated over 400 responses. - Formulated a consultancy report of main findings and insights with 6 key strategic recommendations, which resulted in the adoption of the proposed recommendations by Coca- Cola European Partners in Spain. - Received an Honorary mention for "Best Final Project Visuals".

Explorer

• Sep 2016 - Aug 2017

After years of hard work in the Banking field, I reached a point where my bank job was not fulfilling or helping me develop any new skills. I was missing on the latest skills required in a market where technology has been growing exponentially. Therefore, I decided to quit my job and find a new purpose for my professional career. I took a sabbatical year to do volunteer work and research on what resonates with my personality and the ever-growing dynamic market which grabbed by interest. After years of hard work in the Banking field, I reached a point where my bank job was not fulfilling or helping me develop any new skills. I was missing on the latest skills required in a market where technology has been growing exponentially. Therefore, I decided to quit my job and find a new purpose for my professional career. I took a sabbatical year to do volunteer work and research on what resonates with my personality and the ever-growing dynamic market which grabbed by interest.

Relationship Manager | Senior Credit Analyst

• May 2013 - Aug 2016

- Managed a portfolio of prime SMEs from different industries and sectors in Lebanon, which required coordinating and communicating with a variety of departments ranging from Compliance to Customer Service. - Worked closely with existing and potential clients to help them make the right decisions with their credit accounts. - Assessed required funding and determined appropriate limit structuring for each client. - Exercised a periodic review of performing SMEs credit files and initiated professional relationships with new potential clients.- Drafted recommendations for loans to credit committees, as well as delivered clear explanations of final decisions to clients.