Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Media

  • Oct 2022 - Present

• Media Director

  • Apr 2020 - Oct 2022

• Associate Media Director

  • Nov 2018 - Apr 2020

• Media Supervisor

  • Nov 2017 - Nov 2018



Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Media Strategist

  • Nov 2015 - Nov 2017

  • Build and maintain strong client relationships as a trusted resource and key point of contact for all digital matters • Develop media strategy that aligns with the brand’s overall business goals and marketing objectives • Communicate strong and concise strategic guidance in response to client requests, when delivering recommendations, and proactively problem solving • Digital account manager responsible for the strategy and development of multi-channel media campaigns, including Display, Video, Programmatic, Audio, Paid Search, and Paid Social • Oversee and organize all aspects of the planning and execution process to ensure timely deliverables across 15 accounts and 40+ individual campaigns, focusing on prioritization of tasks and deadlines • Independently manage the campaign budget, including pacing and forecasting, to ensure the financial goal is accurately met • Manage team of planners, buyers, and assistants throughout planning, execution, and reconciliation process while reviewing account deliverables for quality of work • Communicate specifications and material deadlines to agency partners with thorough understanding of the various placements and ad types • Interpret analytical data to identify key takeaways for stakeholders and provide strategic optimizations based on goal KPIs Show less



Dudnyk

• Advertising Services
• 1 - 100 Employee

• Senior Media Planner

  • Mar 2015 - Nov 2015

  • Tasked with building out the media department/capability (a new discipline for this company) while managing the current relationships with third party agencies • Maintain strong relationships with clients and recommend strategic optimizations that are consistent with the brands’ overall marketing objective • Active participant in project management workflow for all media-related projects • Provide strategy for media campaign and rationale for each media channel usage and placement recommendations • Responsible for the development and tactical implementation/execution of multi-channel media campaigns from vendor negotiations to contracting through actualizing digital buys Show less



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Feb 2014 - Mar 2015

  • Responsible for the development and tactical implementation of multi-channel media campaigns from vendor negotiations to contracting through actualizing digital buys• Maintain strong relationships with clients and recommend strategic placements that are consistent with the brand’s overall marketing objective• Active participant in the brand planning process to ensure strategy is carried through to tactical execution • Independently manage the client’s budget while assisting with scope of work forecasts and campaign budget recommendations• Work with analytics team to develop monthly and final campaign reports that include performance metrics and optimization recommendations to reach and surpass goal KPIs• Continued to manage the daily and weekly deliverables for my accounts and my team members• Continued to assist in media strategy development with internal brand team members Show less

• Media Planner

  • Feb 2013 - Feb 2014

  - Created multi-­‐channel media plans to a variety of target audiences with little assistance- Communicated with the client to provide requested information and recommendations- Coordinated with other agency partners for integrated media plans and execution- Managed the daily and weekly deliverables for my accounts- Assisted in media strategy development with internal brand team members

• Assistant Media Planner

  • May 2011 - Feb 2013

  - Managed execution of online and offline media contracts- Main point of contact for creative agencies, buying company and production teams- Built relationships with supplier partners- Created and maintained media flowcharts and competitive reports