Experience

simpl. Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder & Creative Director

  • Oct 2016 - Present

  We harness the profit potential for our clients where design, technology, and the art of storytelling connect. We harness the profit potential for our clients where design, technology, and the art of storytelling connect.



Apptivate Agency

• Australia
• Advertising Services

• Creative Director

  • Jul 2019 - Mar 2021

  Apptivate is a digital agency for ambitious brands who dare to be different. We solve complex problems and build leading apps and digital products. Apptivate is a digital agency for ambitious brands who dare to be different. We solve complex problems and build leading apps and digital products.



Sociall

• Australia
• Internet
• 1 - 100 Employee

• Digital Designer

  • Jul 2018 - Jul 2019

  As the Digital Designer of Sociall, my role is to support the vision of the company by managing Sociall’s brand presence across all visual mediums. My job is to drive acquisition and engagement through compelling brand tonality and imagery, and work with the Marketing team to extend Sociall’s brand footprint globally across target audiences. Key Responsibilities: • Deliver a cohesive, multi-channel brand aesthetic that resonates with key target audiences • Develop compelling campaign assets and visuals that support Sociall's messaging and encourage user response • Deliverer all digital collateral including assets for online banners, social media profiles and content, blogs, eDMs and promotional assets • Create stand-out brand presence through printed collateral, event displays, merchandise and all communication initiatives • Work collaboratively with the Marketing team on creative briefs and concept development • Develop and manage all digital marketing campaigns across multiple channels



IMA B2B

• Australia
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jun 2017 - Jul 2018

  As the Art Director for IMA I am responsible for assuring all creative output (across print, digital, content, video and photography) is on brand, is of the highest quality and ultimately meets client and customer needs. Often I am required to build training programs and workshops to educate employees and clients on marketing best practice across all marketing mediums. In addition to Art Direction, I also manage a team of 4 designers, and 3 digital marketers. Beyond general managerial duties, a large part this role is driving efficiencies within the team, assuring IMA is continually improving and staying on trend as well as improving business profitability.



University of Wollongong

• Australia
• Higher Education
• 700 & Above Employee

• Social Media & Digital Marketing Officer

  • Feb 2017 - Jul 2017



Think Design Company

• Australia
• Advertising Services
• 1 - 100 Employee

• Founder

  • Aug 2012 - Oct 2016

  I founded Think Design Company late in 2012 as I recognised a need for smarter, more customer centric marketing in the Illawarra region. Think Design Company is a results driven creative agency with a particular focus on digital marketing such as website design, search engine optimisation (SEO), online lead-generation, email marketing and more. I founded Think Design Company late in 2012 as I recognised a need for smarter, more customer centric marketing in the Illawarra region. Think Design Company is a results driven creative agency with a particular focus on digital marketing such as website design, search engine optimisation (SEO), online lead-generation, email marketing and more.



Focus Labs Photography

• Photographer

  • Mar 2016 - Aug 2016

  I launched Focus Labs early 2016 which is a dedicated photography studio in Wollongong with a particular focus in portrait photography. I launched Focus Labs early 2016 which is a dedicated photography studio in Wollongong with a particular focus in portrait photography.



DealsDirect.com.au

• Australia
• Retail
• 1 - 100 Employee

• Creative Director

  • Sep 2011 - Apr 2013

  As the Creative Director for the DealsDirect Group, I was charged with determining the best ways to visually represent the company’s identity online. It was very much a people-oriented job, involving development of high-level concepts for design projects. It also involved working with internal clients (BU), pitching designs, and understanding the internal client needs. It was a strategic role, with the responsibility for ensuring that all the design and brand work developed for the DealsDirect Group was of the highest standard and continually optimised for driving revenue. Key Responsibilities • Lead creative sessions for project kick-offs • Manage a team 12+ staff members • Manage multiple projects from concept through completion • Establish creative direction for the entire line of online services and programs • Provide quality control over concepts and projects • Drive efficiency in the team • Continual A/B testing of all the EDM’s to ensure the highest yield • Continual optimisation of websites to ensure highest CVR • Deploy IA best practice across the group • Ensure branding & creativity across all DDG social assets



TAFE NSW

• Education Administration Programs
• 700 & Above Employee

• Photography & Post Production Teacher

  • Jun 2011 - Dec 2011

  I taught Photography Post-Production & Graphic Design within the creative department of Campbelltown Tafe. This role inadvertently made me a better Creative Director by giving me a greater understand of how to get the most out of individuals and groups of people. Key Responsibilities: • Manage and develop the learning process for students • Teach in a range of subjects and programs in a variety of learning modes • Prepare quality learning and assessment resources within the context of established curriculum, training packages under the national framework, competency standards, the diversity of students and clients requirements • Participate as a member of a team on a range of tasks including curriculum and program development, program delivery, professional development, marketing activities and administrative and operational functions • Provide support and advice to students of diverse cultures, backgrounds and abilities and implement appropriate support strategies and/or learning programs and strategies as required • Research, adapt and develop innovative learning practices and delivery options that enhance the Department's capacity to meet the demands of students • Manage the delivery of teaching and educational services to industry, including workplace visits, assessing training needs, developing training plans and coordinating the effective delivery of programs • Contribute to evaluation and continuous improvement processes across the department • Undertake regular professional development to maintain and continuously improve individual professional competence as a TAFE teacher



Webink Creative

• Australia
• Advertising Services

• Art Director

  • Jan 2009 - Jun 2011

  My role as Art Director of Web Ink Creative was a very hands on position that saw me handle the entire livery of the companies assets, lead creative sessions for client projects, consult clients on brand, Marketing and positioning, develop marketing strategies for clients & design everything from website to business cards and, well everything. Key Responsibilities • Lead creative sessions for project kick-offs • Manage a team 2+ staff members • Manage multiple projects from concept through completion • Establish creative direction for the entire line of online services and programs • Provide quality control over concepts and projects • Design websites (Wireframe, sitemap, concept, final design) • Build brands (Brand positioning + all assets) • Develop efficiencies within the company (Client briefing, business processess etc) • Meet with clients • And more...



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Graphic Artist

  • Jan 2001 - Jan 2009

  Designed editorial graphics, front and back pages of the paper, info-graphics, feature magazine covers and inside pages. Designed editorial graphics, front and back pages of the paper, info-graphics, feature magazine covers and inside pages.