Experience

OMORPHO

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Jul 2022 - Present

  Executive leading marketing for one of FastCompany's Most Innovative Companies of 2023 based in Portland, Oregon specializing in revolutionary training solutions including weighted sportswear and digital platforms. Leads strategy and execution across brand strategy, PR, performance marketing, SEO, social media, editorial, marketing innovation, events, creative development, email/lifecycle, consumer research, measurement, integrated media, marketing operations and production. // Set strategic roadmap to identify priority product and narrative for 2022/23 // Launched first NFL campaign with Alexander Mattison, Britain Covey, DeeJay Dallas // Set up major product launch in G-Vest+ and Training Mobile App which included media event, campaign, influencer, paid media, PR // Led team responsible for Brand Identity and Creative Development // Established 3-1 ROAS across key channels Show less



North Pole Studio

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Advisor

  • Mar 2021 - Present

  A studio and exhibition space for artists with autism and intellectual / developmental disabilities to pursue self-determined lives and careers in the arts. A studio and exhibition space for artists with autism and intellectual / developmental disabilities to pursue self-determined lives and careers in the arts.



Kraken Digital Asset Exchange

• United States
• Financial Services
• 200 - 300 Employee

• Global Head Of Brand Marketing

  • Aug 2021 - Jul 2022

  Senior Executive overseeing all aspects of Brand Marketing for oldest and 3rd largest global Crypto Exchange (10 years old, 3,000 employees, $25B valuation, $3B annual revenue) in hyper growth mode. Leads strategy and execution across global brand partnerships, brand strategy, marketing, purpose marketing, social media, marketing innovation, events, creative development, brand architecture, consumer research, measurement, integrated media, marketing operations and production. // Grew team from one to 20. Poised to be 65 by end of 2022. // Developed Brand Platform including Mission, Vision, Position, Values, Voice, Brand Design System with CEO and executive leadership. // Established consumer research function across multiple continents. // Leveraged insights to drive cross executive strategy with business, product and finance for annual planning. // Led team responsible for Brand Identity and Creative Content. // Set-up first Brand Monitor and Brand/Marketing KPIs for organization. // Developed first Global Brand Voice Campaign across 50 countries targeting 200M. // Key member of executive team who developed NFT Platform including product strategy, partnerships, business strategy and forecasting, marketing go-to-market plan. Show less



Nike

• India
• Online Audio and Video Media

• Global Senior Director Digital - Jordan

  • Oct 2015 - Jan 2021

  Oversaw consumer experience across Jordan Brand in global digital ecosystem. Drove $1.5B+ direct digital revenue and $3.8B+ overall marketplace in FY20 (+63%). Spearheaded marketing vision, strategy, content, partnerships, influencers, execution, and analysis for paid media, owned ecosystem (300M web / app views, 35M Members) and earned social platforms (37M social followers). Led, inspired, and empowered 15 direct reports and 25 matrixed reports and 3 creative agencies. Balanced proven success through operational excellence with willingness to take risks and push boundaries in Gaming, Augmented / Virtual Reality, Live Video, Content, Paid Media, and Strategic Partnerships.Partners included: Zion Williamson, Chris Paul, Russell Westbrook, Derek Jeter, Drake, Travis Scott, Justin Timberlake, Dior, Supreme, Vogue, Off White/Virgil Abloh, Warner Brothers, Sony Pictures, Xbox, NBA, Fortnite, NBA2k.▪ Led Emmy award winning Last Dance Documentary brand marketing for Jordan Brand, including partnerships, content, live video, member access.▪ Led execution for Fortnite activation with Epic Games, resulting in 24B impression, and millions in incremental revenue. ▪ Led cross-functional Air Jordan XI 'Bred' ‘Space Jam’ & 'Concord' sneaker marketing plans, (largest launches in footwear history), generating over $1B for Nike Inc.▪ Led Cannes Gold Lion Award / Clio Award winning A/R Jordan - Snapchat Sneaker Drop experience at All-Star Weekend 2018, netting 75M impressions, $500k in direct sneaker sales, and setting standard of Augmented Reality Commerce.▪ Launched Jordan Editorial - air.jordan.com, driving $5M direct revenue and influencing $1.5B in FY20.▪ Created 3-year strategic framework for Jordan Direct to Consumer Membership Program, including LTV models, VIP program, Targeted Early Access Program.▪ Launched Jordan’s SNKRS Mobile App strategy (ie Super Bowl / Justin Timberlake Drop, Travis Scott Grammys Drop, Last Dance Drop). Show less

• Global Director of Member Brand and Communications

  • Oct 2014 - Nov 2015

  Responsible for incubating and establishing the loyalty strategy, branding and communications for 100M members across Nike Inc. Worked across geographies, functions and categories to unify the branding and communication across nike.com, Nike Apps, social, and email for Nike+. This included researching, onboarding new tools, segmentation strategy, creative guidelines, and external partnerships.



Caesars Entertainment Corporation

• Global Head of Digital Growth and New Media

  • Jul 2013 - Sep 2014

  Executive responsible for all social, mobile, innovation, paid digital media and execution for 55 properties globally at worlds largest entertainment and integrated gaming company. Managed a global team of 25 direct reports, 100 in-direct which supported $9B in revenue across 40M+ Total Rewards loyalty members. Campaigns and partnerships include WSOP, iHeart Radio, Pepsi, Miller/Coors, Britney Spears, Kings of Leon, Celine Dion, Shania Twain. Executive responsible for all social, mobile, innovation, paid digital media and execution for 55 properties globally at worlds largest entertainment and integrated gaming company. Managed a global team of 25 direct reports, 100 in-direct which supported $9B in revenue across 40M+ Total Rewards loyalty members. Campaigns and partnerships include WSOP, iHeart Radio, Pepsi, Miller/Coors, Britney Spears, Kings of Leon, Celine Dion, Shania Twain.



Portland Trail Blazers

• United States
• Entertainment Providers
• 300 - 400 Employee

• Senior Director of Digital Marketing and Media

  • Aug 2011 - Jun 2013

  Team executive responsible for all brand strategy, innovation, content creation and content delivery on TV, web, social, mobile, SEO, SEM, and email marketing for NBA franchise and Rose Garden Arena in Portland, OR. Web | Social Media | Digital Media | Email | Mobile | Native Advertising // Built and mentored team of eight employees, including 2 managers// Drove growth of digital ticket revenue from 2007-13 by average of 34%// Drove strategy and collaborated with strategic partnerships resulting in digital properties consistently being top 10 of NBA Teams in sponsorship revenue// Cultivated cross-departmental culture in agile working environments// Worked with athletes and representation to develop digital brand and execution on social channels// Guided executive team on global marketing and communications strategy// Managed external relationships with agencies, freelancers, digital partners including negotiating and execution of contracts// Architected and led UX/UI, development for Android and iOS mobile appsInnovated digital and social experiences to set Trail Blazers as industry leader: // First stand-alone Social Network by professional sport team which resulted in 55,000+ leads generating $1M in revenue (2007) // First Twitter account launched by professional sports team, currently 148k+ followers (2007) // First to stream live games online to solve distribution problem (2009) // First daily live internet video shows by professional sports team drove #1 Time Spent Viewing in NBA (2010, 2011) // First NBA Team with fully social TV Broadcast // Named best practice by a brand by Tumblr (2013)Keynote and panel participant throughout the world for “Connecting and Building Brands with Fans through Social Media”, “Rebuilding a Brand Through Digital”, “Monetizing Video: Future of New Media for Sports” locations:New York, Sydney, Los Angeles, Auckland, San Francisco, Austin, Portland Show less

• Director of Interactive Marketing and Media

  • Sep 2005 - Aug 2011

  Oversee all Digital Properties and for the Portland Trail Blazers including websites, email marketing, social engagement, athlete brand consultation, content creation, mobile marketing and more. Responsible for managing expense and revenue budgets that include $1M in ad revenue, $3M+ in ticketing revenue. Manage an amazing team of 4 that help shape the digital experience for the Trail Blazers.// Multiple website redesigns for trailblazers.com// Launched social strategy across Twitter and Facebook// Cultivated culture of analytics to drive informed results// Grew email database to over 350k// Launched several athlete blogs and social presence for authentic connections with fans Show less



Entercom

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• On-Air Talent/Programming

  • Sep 1999 - Dec 2005

  Programmed, hosted, produced sports talk show, NBA pregame, NFL weekend, live daily Punk/Hip-Hop radio show "The Warped Hours"Conducted interviews of athletes, Beastie Boys, Green Day, Offspring, Blink-182, Jurassic 5, Dropkick Murphys, Alkaline Trio, Black Eyed Peas, celebrities (George Clooney, Phillip Semour Hoffman, John Cusak, etc) Co-Hosted Morning Show with Gustav and DariaPlanned and executed events that required managing talentAssisted in Programming Department in listening to new product and providing feedback on what should be played on-airRemote call-ins from location Show less

• Director Of Interactive Marketing/Promotions

  • Aug 1998 - Dec 2004

  Managed web and email marketing across 5 key radio stations with a focus on Alternative Rock and Sports Talk radio. Digital marketing responsibilities included graphic design, html, flash, javascript, database marketing for email/mobile. Additional responsibilities included on-air hosting, music programming, grass roots marketing and event planning.// Oversaw and performed redesigns of key station websites// Oversaw and executed email marketing, promotions, flash development// Managed and facilitated appearances and events with athletes, bands, artists and talent// First radio stations to stream concerts via live video in December 2000.// Managed digital staff of 3// Managed grass roots marketing street team of 10// Coordinated onsite events for both sports and rock stations// Wrote copy for on-air promotional mentions, commercial spots// Managed audio editing in ProTools// Assisted in managing planning and execution of several large scale concert festivals (20,000+) and playoff events for Portland Trail Blazers Show less



opus:creative

• Ireland
• Graphic Design
• 1 - 100 Employee

• Interactive Project Manager

  • Dec 2004 - Sep 2005

  Oversaw digital projects in digital agency for clients: Nike, Intel, Travel Oregon, Danner Set timelines, set scope, collaborate on briefs, gather client feedback, QA, deliver. This included managing a team of creative director, designers, developers, QA specialists, site architects, account executive Oversaw digital projects in digital agency for clients: Nike, Intel, Travel Oregon, Danner Set timelines, set scope, collaborate on briefs, gather client feedback, QA, deliver. This included managing a team of creative director, designers, developers, QA specialists, site architects, account executive



Hult Center for the Performing Arts, City of Eugene

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Manager

  • Sep 1996 - Jun 1998

  Assisted with all aspects of marketing for family of world-class performing arts venues in Eugene, Oregon. Assisted with all aspects of marketing for family of world-class performing arts venues in Eugene, Oregon.