Experience

Athlon Outdoors

• United States
• Media Production
• 1 - 100 Employee

• Advertising Director - Contributor

  • Jul 2019 - Present

  Lead and direct all multimedia advertising programs for a leading automotive enthusiast publication within AMG’s outdoor division. Develop and implement strategic media plan while building and maintaining strong relationships with direct clients at all levels. Lead and direct all multimedia advertising programs for a leading automotive enthusiast publication within AMG’s outdoor division. Develop and implement strategic media plan while building and maintaining strong relationships with direct clients at all levels.



MJH Life Sciences™

• United States
• Advertising Services
• 1 - 100 Employee

• Director, National Accounts, MJH Life Science (Formerly UBM Medica)

  • Jan 2017 - Jul 2019

  Develop, build and maintain relationships with key pharmaceutical & CPG agencies and clients including GlaxoSmithKline, Eli Lilly, Pfizer, Novartis, Bayer and more. Maximize account and revenue growth through a suite of integrated digital and print media solutions for life sciences properties including Drug Topics and Managed Healthcare Executive. Develop, build and maintain relationships with key pharmaceutical & CPG agencies and clients including GlaxoSmithKline, Eli Lilly, Pfizer, Novartis, Bayer and more. Maximize account and revenue growth through a suite of integrated digital and print media solutions for life sciences properties including Drug Topics and Managed Healthcare Executive.



Investopedia

• United States
• Internet Publishing
• 1 - 100 Employee

• Sales Manager

  • 2011 - 2016

  Led all digital and dedicated email deployment activities for Investopedia’s e-newsletter publications including Term of the Day, Chart Advisor, Stock Watch Weekly, Warren Buffet Watch and more, generating over $1.6 million annual revenue. Plan and manage e-newsletter display advertising, data purchasing and end-to-end email marketing campaigns both internally and externally from creative testing, deployment, tracking and reporting. Led all digital and dedicated email deployment activities for Investopedia’s e-newsletter publications including Term of the Day, Chart Advisor, Stock Watch Weekly, Warren Buffet Watch and more, generating over $1.6 million annual revenue. Plan and manage e-newsletter display advertising, data purchasing and end-to-end email marketing campaigns both internally and externally from creative testing, deployment, tracking and reporting.



USADATA

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive, Data Sales

  • 2009 - 2011

  Provided customized data solutions and procurement to clients across all vertical market segments using integrated on-demand web-based tools for direct response and email marketing. Developed strong working relationships with both clients and vendors through effective negotiation, data sourcing and account management. Provided customized data solutions and procurement to clients across all vertical market segments using integrated on-demand web-based tools for direct response and email marketing. Developed strong working relationships with both clients and vendors through effective negotiation, data sourcing and account management.



InterMedia Outdoors, Inc.

• United States

• Associate Director, List Management & Database

  • 2007 - 2008

  Led InterMedia Outdoors’s list management division for all 17 national outdoor enthusiast magazine titles as well as launched a new consumer marketing subscriber database. Worked extensively with external vendors, publishers and advertising sales to identify new product opportunities, approve purchase orders, negotiate pricing and develop relationships with prospective clients, vendors and affinity partnership programs. Led InterMedia Outdoors’s list management division for all 17 national outdoor enthusiast magazine titles as well as launched a new consumer marketing subscriber database. Worked extensively with external vendors, publishers and advertising sales to identify new product opportunities, approve purchase orders, negotiate pricing and develop relationships with prospective clients, vendors and affinity partnership programs.



List Services Corporation

• United States
• Marketing and Advertising

• Sales Director

  • 2004 - 2007

  Directed and implemented all marketing and sales programs for List Service’s Database/Compiled marketing division. Prepared product recommendations, developed new client relationships; cross-sold prospect lists including traditional direct response and email marketing. Directed and implemented all marketing and sales programs for List Service’s Database/Compiled marketing division. Prepared product recommendations, developed new client relationships; cross-sold prospect lists including traditional direct response and email marketing.



Direct Media

• Egypt
• Advertising Services
• 1 - 100 Employee

• Client Service Associate

  • 1995 - 2003

  Managed the daily account activities for several leading consumer, B2B, publishing and fundraising accounts. Awarded “Outstanding Service Award” for exceptional service to clients. Assisted with the development of a new purchase order reporting system that improved order tracking and list usage; managed all levels of client/broker/vendor communications. Managed the daily account activities for several leading consumer, B2B, publishing and fundraising accounts. Awarded “Outstanding Service Award” for exceptional service to clients. Assisted with the development of a new purchase order reporting system that improved order tracking and list usage; managed all levels of client/broker/vendor communications.