Experience

Diode

• United Kingdom
• Software Development
• 1 - 100 Employee

• Co-founder & Chief Operations Officer

  • Jun 2019 - Present

  London, United Kingdom



Nottingham City Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Marketing and Communications Consultant

  • Jul 2019 - Jan 2021

  Nottingham, United Kingdom Focussed on commercial marketing projects and providing consultancy services across the whole council.

• Marketing and Communications Manager

  • May 2017 - Jul 2019

  Nottingham, United Kingdom · Leading the team responsible for marketing and communications across the Council’s Sport and Culture directorate - including major events, famous heritage sites, 8 sport & leisure centres, libraries, parks and markets. · Redesigning the marketing structure to create a commercially minded, more collaborative, digitally focussed, results-driven team. · Strategy and tactical execution of integrated commercial campaigns using a blend of digital and traditional tactics – for example… Show more · Leading the team responsible for marketing and communications across the Council’s Sport and Culture directorate - including major events, famous heritage sites, 8 sport & leisure centres, libraries, parks and markets. · Redesigning the marketing structure to create a commercially minded, more collaborative, digitally focussed, results-driven team. · Strategy and tactical execution of integrated commercial campaigns using a blend of digital and traditional tactics – for example, Christmas in Nottingham and the January fitness promotion. · Overseeing the execution of PR and communications plans for major projects across the city. · Digital transformation and commercialisation of events marketing – including a strategic review, rebrand and tactical re-alignment of the email, social, website to deliver stronger ROI both in terms of ticket sales and sponsorship. · Writing agency briefs for web projects, content and full-service campaign delivery.



UNiDAYS

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Social Media & Content Manager

  • Feb 2015 - Apr 2017

  Main duties and responsibilities: - Leading, inspiring and developing the social media & content team - Developing global social media & content strategies - Planning and managing campaigns - Managing the social media budget - Facebook PPC and on-going test strategy - Engaging influencer campaigns - Creating bespoke plans for partners - Weekly reporting on performance - Identifying commercial opportunities - Signing off briefs - Optimising budget to… Show more Main duties and responsibilities: - Leading, inspiring and developing the social media & content team - Developing global social media & content strategies - Planning and managing campaigns - Managing the social media budget - Facebook PPC and on-going test strategy - Engaging influencer campaigns - Creating bespoke plans for partners - Weekly reporting on performance - Identifying commercial opportunities - Signing off briefs - Optimising budget to drive down costs and increase efficiencies Show less



Coventry University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Social Media Officer

  • May 2012 - Jan 2015

  Coventry Main duties and responsibilities: - Community managing the University’s 170,000+ members - Managing the University’s social media team, comprising of a Digital Copywriter and several Social Media Assistants - Producing and delivering the overarching social media strategy and managing the budget - Delivering creative, engaging, measurable, integrated campaigns which are based on data-driven insight - Producing ROI reports on all activity – Brandwatch, Google Analytics, Sprout… Show more Main duties and responsibilities: - Community managing the University’s 170,000+ members - Managing the University’s social media team, comprising of a Digital Copywriter and several Social Media Assistants - Producing and delivering the overarching social media strategy and managing the budget - Delivering creative, engaging, measurable, integrated campaigns which are based on data-driven insight - Producing ROI reports on all activity – Brandwatch, Google Analytics, Sprout Social, Facebook Insights are amongst the tools I use on a regular basis - Setting up and monitoring PPC and remarketing ad campaigns - Member of the institutions top-level emergency response group which comes together during a crisis - Guest lectures for BA and MA students on social media strategy and best practice - Produce bespoke training and strategy sessions for university-wide staff and its subsidiaries - Understanding the University’s online audience by utilising insight and, when necessary, carrying out my own research

• Social Media Assistant

  • Jan 2012 - May 2012

  Coventry, United Kingdom Main duties and responsibilities: - Rewriting press releases for Facebook, Twitter and/or LinkedIn - Producing a set of social media guidelines and best practice - Content planning and creation - Proactively searching for content - Monitoring sentiment and producing timely content to meet the need of the audience - Provide training and guidance to university-wide staff on social media best practice - Engaging with the University’s online community



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Marketing Assistant

  • Jul 2008 - Jun 2010

  Main duties and responsibilities: - Copywriting and editing local web content - Managing the £180k marketing budget - Project managing local campaigns, such as catalogue launch - Proofreading and signing off all local communication material - Responsible for the store’s internal communications - Organising in-store events for customers and co-workers